Hey, I am Anton, a T-shaped Growth&Marketing Expert, I have been around Revenue Generation all my work life: Started in Sales and now in MarketingHave always been good with: Planning, Execution, and Problem-solving and have never been scared of having my hands dirty and going the extra mile and NOW, I want to help You break through their business profit blockers by Strategic Growth and Marketing Guidance.What helps me achieve desirable outcomes: 1) Every action HAS a purpose (WHAT FOR?)2) Questions are the only way to change a situation (WHAT IF?)3) People are the only essential focus (People-Centered Approach)HOW Exactly I can help YOU:(1) One-Time Consultation (Free of Charge). Suits If You are in the Uncertainty Stage -> Don’t know what to do and how to carry on (tons of information, lack of skills), Something doesn’t work properly / should be improved.(2) Interim Growth&Marketing+ Chief (Project Type): Suits If You are Doing business, but Profit Growth is Stalled, or Sales Flow is Unpredictable, Marketing doesn’t bring a lot to the table, Not sure how to make Sustainable Sales Flow, Tried a lot, but without any great outcomes, Don’t know where the areas of improvement. Strategic Guidance and Problem-Solving by Developed ImpacPath+ Framework: starts by identifying untapped revenue opportunities, continues with clear actions to overcome blockers, and ends up with ExecutionReady to start, check the following post: https://www.linkedin.com/posts/anton-zelenin_azgrowthgroup-antonzelenin-digitalmarketing-activity-7140384312784306176-eHN4Changes in your growth begin with a direct message)
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Head Of Marketing And EvangelistTapfiliateBelgrade, Rs
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FounderAz Growth Group Jun 2023 - PresentStrategic Consulting Group that helps companies take the next step and overcome their growth challenges!We live and breathe Efficiency and Profit Growth, and our passion lies in empowering businesses to overcome profit obstacles!If you reach Your Profit Cealing, and already have tried a lot but couldn't break through it.Great news:We've got the solutions you've been searching for! We are here to Help YOU Boost the Bottom Line.You will get:(1) Silos prevention and Foster collaboration by Purpose Clarification and alignment with all Doers(2) Cost-effective strategy execution and goal achievement through Optimized Resource Allocation(3) Establishing clear metrics and KPIs for the systematic tracking of progress to make timely decisions based on relevant data(4) Regular monitoring and potential risk assessment to avoid or minimize the impact of unforeseen challenges(5) Sustainable Profit Growth -
Senior Demand Generation ManagerAffise - Performance Marketing Software May 2022 - Jun 2023Vilnius, Vilniaus, Lithuania• Taking action throughout the customer journey and implementing best practices to reach potential customers through the demand generation funnel.• Measuring the effectiveness and impact of demand creation actions.• Design and implement a demand generation strategy including email, paid media, social media, events, SEO/SEM, webinars, retargeting and content syndication.• Collaborating with Product Marketing & Content Marketing teams to facilitate assets for demand generation strategy• Generating new, qualified leads and efficiently accelerating existing pipeline through the sales process• Deliver compelling, specific messaging for each stage of the buyer journey, creating an engaging customer experience with bottom-line results• Conducting A/B tests across channels to continuously optimize campaign and channel performance• Work in a closed feedback loop with sales to continuously optimize program performance and quality and identify new campaign opportunities• Simultaneously Managing multiple campaigns and making adjustments as needed to optimize results• Producing positive measurable results in the form of marketing specific KPIs.• Work closely with the Head of Marketing and other team members exploring and testing new growth marketing channels. -
Senior User Acquisition SpecialistAffise Performance Marketing Platform Mar 2021 - May 2022Вильнюсский Уезд, Литва• Created complex omnichannel strategies and user chains across various advertising channels• Planned, launched, maintained, and analyzed advertising campaigns on Google Ads, Facebook Ads, LinkedIn Ads, Twitter, Bing Ads, etc. around the world, including the US, EU, Asia, CIS, etc.• Participated in the formulation of KPI and reporting• Operated with a full range of targeting settings: gender, age, keywords, remarketing, devices, countries, time ranges, and more• Effective distributed advertising budgets among advertising platforms, controlled budget execution with maximum efficiency and regular analysis• Worked on the analysis and optimization of existing landing pages and collaborated in the development of new ones• Came up with promotional materials alongside the designers• Managed CRM system (Hubspot): tuning, corrections, creating dashboards, uploading analytical data
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Head Of Pod: Ecommerce ; B2C; B2BArtics Internet Solutions Feb 2018 - Mar 2021Санкт-Петербург, Россия• Dug datasets across the customer life cycle to identify trends, gaps, and opportunities to grow the business• Saw the Big Picture of a winning product looks like and Set the right measurements for Product Success• Spearheaded paid and social channels growth through a combination of creative strategy, campaign optimization, targeting, and on-site growth tactics based on maximizing revenue for the business• Designed customer funnels with attention to both customer lifetime value and customer acquisition costs, bringing in sticky customers• Maintained channel performance, highlighting successes, misses, trends, and opportunities• Was responsible for key performance indicators of the reach and impact of our experiments• Dive deep into data to measure the impact of each campaign and develop ways to scale.Achievements:1. Doubled revenue for e-commerce customers through segmentation and use of adaptive content (for two months)2. I have provided a 4-fold increase in qualified leads due to the selection of the creative concept, as well as accurate targeting of the target audience (for three months)
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Ppc StrategistDigital Agency «Amio» Nov 2016 - Jan 2018Москва, Москва, Россия• Spearheaded multi-channel Digital ads campaigns (across paid search, display, and social media channels) through a combination of creative strategy, campaign optimization, and on-site growth tactics• Maintained channels performance, highlighting successes, misses trends, and opportunities.• Designed customer funnels with attention to customer LTV (lifetime value) and CAC (customer acquisition costs), bringing in sticky customers.• Developed and implemented digital marketing strategies with growth tactics• Built campaigns from the ground up, including account set-up, campaign planning/organization, competitive analysis, keyword research, and ad copywriting.• Tested and optimized bids, keywords, text ads, image ads, and landing pages to improve campaign performance.• Set and tracked events, performed deep-dive performance analysis• Enhanced customer/user acquisition and activation performance
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Ppc SpecialistKupibilet.Ru Apr 2015 - Nov 2016Санкт-Петербург, Россия• Developed brand promotion strategies in paid search ads• Increased the number of customers from paid search ads• Reduced customers acquisition costs• Created, A/B tested, and managed paid search ads• Collected and analyzed statistics to compile monthly achieving reportsAchievements: During the first 2 months, I achieved a 15% reduction in CAC (customer acquisition cost) -
Search Engine Marketing SpecialistFreelance, Self-Employed Jan 2014 - Apr 2015Санкт-Петербург, Россия• Created and Implemented digital strategies (SEO+Paid Ads)• Performed search engine optimization (SEO) to promote sites in search results• Carried out conversions rate optimizations tasks• Created, tested, and managed paid search ads• Collected and analyzed statistics to increase achieved results (number of purchasers/qualified leads/revenue)• Made decisions on ads results based on data
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Sales Team LeaderEltech Ltd Distribution Company Mar 2013 - Jan 2014Санкт-Петербург, Россия• Increased turnover for existing customers by providing best in class Customer Support• Expanded the customer base and stood out from competitors• Made outbound sales• Negotiated with executives of customers• Controlled customers' liabilities• Monitored compliance with contractual obligations• Resolved conflicts• Supervised and mentored teammates to outperform KPI• Coached the team with new sales enablement technics -
Lead Sales ManagerAllchips Inc Sep 2011 - Apr 2013Санкт-Петербург, Санкт-Петербург, Россия• Was in charge of developing new lines of products (found/signed the supply agreement/delivery to customers) to increase the company`s Revenue• Expanded the customer base and participated in the bidding• Conducted negotiations with executives of companies• Concluded contracts for planned/permanent deliveries.• Supervised compliance with contractual obligations• Controlled customers' liabilitiesAchievements: Developed new product lines from scratch that increased the company`s profit by 30% per month -
Head Of Sales OperationsSales And Installation Company (Plastic Windows, Garage Doors, Roller Shutters) Oct 2008 - Mar 2011Тула, Тульская Область, Россия• Set and Supervised the carrying out of a sales plan for sustainable revenue growth• Searched and Performed new ways of getting customers and staying ahead of competitors• Signed contracts with key clients• Monitored compliance with contractual obligations• Mentored and shared skills and experience with teammatesAchievements: Developed 3 additional areas from scratch: (1) Wooden Windows, (2) Aluminum partitions, (3) Premium garage doors
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Leading Sales SpecialistRetail (Euroset, Svyaznoy, Nokia) Mar 2006 - Oct 2008Тула, Тульская Область, Россия• Over-fulfillment of monthly sales plans by implementing new sales techniques• Mentored, trained, and guided the team through the implementation of new sales tactics to exponentially grow revenue• Monitored compliance with corporate standards• Resolving problematic situations
Anton Zelenin Skills
Anton Zelenin Education Details
Frequently Asked Questions about Anton Zelenin
What company does Anton Zelenin work for?
Anton Zelenin works for Tapfiliate
What is Anton Zelenin's role at the current company?
Anton Zelenin's current role is Head of Marketing and Evangelist.
What schools did Anton Zelenin attend?
Anton Zelenin attended Тульский Государственный Университет / Tula State University.
What are some of Anton Zelenin's interests?
Anton Zelenin has interest in Off Road, Economic Empowerment, Science And Technology, Human Rights, Travel, Swimming, Diving.
What skills is Anton Zelenin known for?
Anton Zelenin has skills like Direct Sales, Usability Testing, Sales Operations, Sales Presentations, Google Adwords, Search Engine Technology, Key Account Management, Internet Product Development, Google Analytics, Usability.
Who are Anton Zelenin's colleagues?
Anton Zelenin's colleagues are Anton Elchaninov, Gumrah Gadimova, Oleg Bondarenko, Sofya Naumova.
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Anton Zelenin
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