Orchestrating enterprise-wide digital marketing strategies, including content, paid ads strategy, and seamlessly integrating AI solutions across all channels for maximum impact and growth.Building and scaling a robust AI practice within Comerit, driving innovation and transformative solutions.Cultivating and maximizing the Google/SAP partnership, expanding growth potential across diverse Industry verticals.Providing expert technical guidance and solution insights to empower the sales team, process automation and tracking analytics. My Expertise:- Enterprise-level Digital Marketing Strategy development and execution- AI solution design and architecture- Google & SAP technologies and ecosystems- Cross-industry knowledge and adaptability

• Spearheaded client growth strategies and fostered collaboration for cutting-edge digital marketing strategies at HybridAds.ai.• Leveraged AI tools like ChatGPT and Gemini to optimize ad performance across major platforms.• Managed content marketing strategies for B2B, B2C using data-driven decision-making processes.• Supported sales teams and drove innovation in digital marketing and AI enablement.

Senior Product Manager for Auto Club of Southern California's Mobile Apps.• Reviewed current technology stack for Mobile Apps, created path for MVVM architecture roll out to make apps 100% using SWIFT and fully KOTLIN for native apps functionality. • Worked with UX Team to create a Mobile UI Roadmap and path for modernizing app for better personalized user experience. • Responsible for managing Mobile Product Managers and Owners for Auto Club Mobile App.• Listened to members feedback and redesigned Cheapest Gas Feature to be more relevant to latest gas pricing changes, 3 options for closest station to member and directions via Google maps. • Grew Monthly Active Users (MAU) from 550K to over 950K in one quarter by leveraging new features, such as Cheapest Gas feature and promoting features via email marketing campaigns. • Managed Product Roadmap and prioritization of quarterly and yearly annual goals. • Used Adobe Analytics to dive into making data driven product improvement decisions.

• Hired mobile Engineering team, UX designer, full stack developer, remote offshore teams across 2 continents for Icered.• Setup Kanban JIRA board (agile methodology) for product development & management, with weekly sprints. • Managed code repositories, CI/CD pipelines for API, Mobile Code for engineering team.• Setup Apple Developer Accounts, developer processes and QA testing via testflight. • Architected native user experience using SWIFT UI principles for iOS App development process. • Modernized codebase to MVVM design architecture with modularization and native frameworks. • Utilized performance monitoring and growth metrics via Firebase and Adobe Analytics to improve user experience within App.• Setup frameworks for Deep Linking, Video Casting, Video Player analytics. • Setup meetings, sprint schedules, release plans and team events. • Coached team for project management, code delivery.

Rapid Healthcare is a mobile-first software company, focusing on the development and implementation of patient safety clinical workflow apps, using smart mobile devices, mobile printing/labeling. Using a modern native cloud or on-premise platform that integrates with most hospital medical record systems (EMR) such as EPIC and Cerner. • Managed Development of Native Wound Capture App for iOS (SWIFT) and Android (Kotlin) platform using ML Core and AR Kit for Wound documentation and digitization. • Conducted User Research analysis with Sales team and gathered workflow for review with Dev team.• Created User Design Flow and User Experience flow using Apple / Google design guidelines.• Setup JIRA Kanban Board for product feature developments, managed sprints, tasks and costs. • Architected image analysis AI algorithm for Wound Detection and classification for Trend Analysis.• Architected & delivered Cloud based Infrastructure for backend Architecture and API’ services to App. • Hired developers and QA team to deliver solutions and provide app testing and integration into Hospital EMR Systems from EPIC and Cerner utilizing FHIR and HL7 protocols. • Integration of third-party SDK's for barcode scanning, Bluetooth printer integrations, RFID, Thermal Camera integration using FLIR thermal cameras.

MotorTrend Group(MTG) is a joint venture between Motor Trend and Discovery Communications and operates digital entertainment automotive channels and services across USA and soon Europe.• Hired Engineering team for Mobile and TV platforms (15+ Engineers) within 8 months.• Contributed to growing subscriptions from 100k to over 500k in one year period. • Deployed apps on TV Platforms AppleTV (TVOS), FireTV, RokuTV (BrightScript) and XBOX. • Architected Multi-platform approach using Node.JS and JavaScript for TV Platforms.• iOS and Android (Apps) re-architected & re-designed under SWIFT and KOTLIN. • Helped Increase ratings from 2.5 to 4.8 stars, reduced crash rates from 96% to 99.9% crash free users, reduced app start up time to less than 1.2 seconds from 4 seconds. • Reduced codebases by 30-40% using modern languages and making into modular design. • MVVM architecture design for Android apps. Helped architect CarSpotting App (Augmented Reality) car capture using machine learning to recognize and capture cars in the real world using your phone’s camera. Using TensorFlow all of the training and data-cleaning scripts are written in Python and training takes place in a private cloud environment consisting of Github, AWS EC2 compute services, and AWS S3 services for storing training images and model outputs. Started migration to cloud for Atlassian, Sprint cadence, HotFix Prioritization, Code Reviews, Mentorship, Lead and Junior level positions development, organized team social events, SMART Goals and Leadership development.

• Built team of UI Designers, Mobile Developers, Web Developers after raising seed funding, go-live from MVP was achieved in 5 months with Beta customers. • Managed budget for On shore team, Offshore team and contractors, delivered products within budget. • Delivery of entire full stack solution using open source architecture on the Amazon Cloud Platform (AWS). Architected the AWS infrastrcuture to be HIPAA compliant with load balancing, failover and multi-region support. • Developed React Native App for Mobile Driver App to be able to receive orders and provide navigation.• Developed procedures for Code Management and Deployment using GitHub, AWS and Jira.• Setup sprints for developers to deliver product features for Web, Mobile and API.

Rapid Healthcare is a mobile first software company, focusing on the development and implementation of patient safety clinical workflow apps, using smart mobile devices, mobile printing/labelling. Using a modern native cloud or on-premise platform that integrates with most hospital medical record system (EMR). Developed Mothers Milk App for NICU that has helped with cost reduction which has resulted in $96,300.00 per year in savings which equates to around 963 hours in nursing time based on the elimination of the two-person double check. Responsible for:- Managed product development of Mothers Milk Apps and Healthcare Gateway Platform- Provided workflow Process Improvement, Patient Safety and Reducing Liabilities via software.- Managed Development Team Onsite and Offshore. - Managed UI Design Team for User interface and User Experience for Mobile & Web Apps- Responsible for architecting Cloud based native apps utilizing Amazon Web Services (AWS) and HIPAA Compliance for security purposes. - Involved in managing Hardware Partners and Software Distribution Channels.

Clients: UNITED NATIONs, PWC, NBC UNIVERSAL, NUVASIVE, myLumper, GREENLEE COMMUNICATIONS. - Developed and Deployed Line of Business Mobile Apps across Multiple Industry Verticals from Utilities, Medical Sales, Healthcare to Wholesale Distribution. - Worked on implementing SAP Work Manager 6.1 for Gas Operations Groups (Asset Maintenance) utilizing the SAP Mobile Platform 3.0 for large Utility in Northern California. - Managed internal and external client projects in Mobile, Mobile Platforms for Application Development in Android and iOS.and Integration into ERP Data Sources. - Lead Development of SAP Certified Mobile Apps for Rapid and Clients that provide Mobilization of ERP based Business Processes to end users and clients. - Managed team of in-house UI/UX Designers, iOS and Android developers providing development services to US and International based client projects. - Built and Explored Big Data for Mobile Apps based on SAP HANA and Hadoop Analytics. - Helped SAP Sales Team, Partners with SAP Product Re-selling, Customer Implementations, Project Proposals and Staffing.

Team Lead for Nuvasive Mobility Project that managed the development, device provisioning and roll out of Sales order Mobile Application using Sybase SUP 2.1 and Afaria 6.6 to over 400+ sales users. - Setup team to offer full end-to-end services for Enterprise wide mobile rollout of iOS devices. - Responsible for standing up Sybase Architecture (SUP 2.1, Workspace, Afaria 6.6, Relay Server). - Managed developers for Mobile Application Development services on iOS platform connecting to SAP Backend. - Supported device rollout and application support with client and end users. - Managed bug fixes and providing device management support to iOS Application rolling out to over 200+ users in phase1.

• Worked on the Design Phase of a global project called Umoja for the United Nations, the UN Secretariat’s administrative reform initiative that will help to integrate and improve the management of the Secretariat's human, financial, and physical resources using SAP ERP technology. • Developing a global Netweaver Portal and Mobility Architecture for delivering SAP HCM, Supply Chain and Customer Relationship Management Modules to users.• Involved in designing SAP User Interface technologies and platforms. Solutions that will be used are Web Dynpro for ABAP and Java, SAP Interactive Forms by Adobe, and NetWeaver Business Client.• Architected solution for Umoja Netweaver platform to support Umoja ERP system that will be targeting more than 40,000 staff and 115,000 DPKO personnel in more than 100 countries.• Developed best practices, templates, design models, process improvements, examples and how-to's around SAP Portals and Mobility to provide a proposed solution design and guidance to UN Technical Staff.

• Involved in business prototyping to End Customers, specializing in Business Processes using SOA Architecture and BPM for SAP Netweaver Solutions. • Managed the delivery of BPM on CE 7.1 and created process examples using NWDS for Customer Proof of Concepts. • Knowledge of Business Rules Management (BRM) and Composite Application Development.• Designed a WebDynpro based UI interfaces for BPM processes. • Managed creation Adobe Flex UI using Flash Builder 3, integrated the flex UI into a BPM sample process. • Integrated showcased an external Web Service into a Visual Composer Model and displayed it on EP 7.0. • Installed and setup Netweaver Business Client and wrote white paper on the whole process.

• Project involved managing an upgrade team to help PG&E migrate from EP 6.0 to Netweaver Portal 7.0 during their SAP Upgrade intiative.• Worked with all COE and PMO groups at PG&E to help intiate the Portal Upgrade project, gathered all requirments, dependecies and concerns associated with the upgrade. • Created Project Plan and Task assignments for Portal team members, Weekly reporting structure, Detailed documentation including Enterprise Roadmap and migration to new functionality. • Consistently worked with Business analysts, Lead Developers, Project Managers and Executives to determine business processes, access and needs within the portal infrastructure. •Delivered Portal upgrade project on time and under budget for PG&E.

Clients: TMobile, DHL, CA, Toyota (TMHU)Role: SAP Portals ArchitectManaged and Delivered Projects for SAP Netweaver Portal based on AGILE methodologies and using SAP Best Practices for Project management.• Performed Portal Sizing, Hardware Requirements, Network Requirements, Security, SSO to non-SAP Applications. • Installed and Configured SAP Portal for UNIX environment. • Integrated SAP R/3 Transactions and customized iViews to display BW Reports, CRM, HR and FI/CO Modules

Involved in Wireless VoIP and IP Telephony systems development for IP-enabled business communication manager (BCM). Re-designed Telephony OAM to improve access to BCM for customers from remote sites.Created Custom standard texts for sales order processing.Developed and executed integration/regression test suites for IP sets as part of improving quality.Designed Regression Test Suite of BCMs VoIP gateway against Nortel systems.Managed lab testing environment for VoIP gateway so that designers could test builds and fixes.Maintained automated test tools such as Bulk Call generator/ Hammer Load Tester.Trained and supported field technicians at alpha/beta release sites on wireless IP sets. Provided reports for high level team manager meetings on performance of VoIP gateway.Managed customer problem reports and assigned reports to developers.