•Lead social strategy, digital content creation, social impact projects, and brand partnerships for Sofia Vergara.•Develop and execute comprehensive monthly content calendars for all social media platforms.•Create engaging and visually appealing graphic designs to enhance brand presence and drive user engagement.•Collaborate with cross-functional teams to ensure cohesive brand messaging and consistency across all social media channels.•Analyze social media metrics and provide data-driven insights to optimize campaign performance and drive continuous improvement.•Monitor social media analytics, track campaign performance, and provide actionable insights for continuous improvement.

•Contributed to brand launch strategy, achieving over 5M impressions and securing 80+ international organic press features.•Worked with cross-functional teams to maintain cohesive and consistent brand messaging.•Identified and engaged with emerging influencers to enhance brand exposure.•Analyzed social media trends and performance metrics to optimize campaign outcomes.

•Actively participated in the launch of the brand, bringing a hands-on approach to all aspects of the launch process.•Oversaw the planning and coordination of influencer events for effective collaboration.•Reviewed the logistics and distribution of PR boxes to promote brand awareness.•Responsible for approving social schedules to ensure consistent online presence.•Executed various marketing campaigns aimed at boosting engagement and enhancing brand visibility.

•Conceptualize and propose innovative storylines for digital content, resulting in increased brand engagement and customer interaction.•Develop unique campaigns to promote brand awareness and drive audience growth across social media platforms.•Capture high-quality photographs and videos of products and weekly events, ensuring visually appealing and engaging content.•Utilize video editing software to produce professional and visually captivating videos for social media channels.•Oversee the production, compilation, and scheduling of the full social media calendar, maintaining consistency and brand voice throughout.