Copywriter by training. Account Manager by adoption. Creative Director as a consequence.I've been working in advertising since 1990.Over the years I have handled small and large marketing projects for many companies, including: Nike Italy, Reebok Adidas Group, Cinti, Mares, Bata, Fila, Seac Sub, Skechers, New Balance, A.G. Spalding & Bros., Barilla Mulino Bianco, Coca Cola, Unilever and Microsoft.I have adapted foreign advertising campaigns to the Italian market for Wieden+Kennedy (Amsterdam). I'am presently collaborating with one Tel Aviv based and two London based advertising agencies providing with local marketing insights and creative support.I have taken part in various publishing projects including: Poesie Terapeutiche, the magazine Merci (Abitare), I Sette Cuori (Bollati-Boringhieri) and a fun column for the magazine Comix.I am the author of The Meaning Underground, a Red Publishing book and e-book: An arbitrary selection from the best international copywriting produced between 2007 and 2009. I have been a member of ADCI since 1996.I live and work 40% in Milan and 60% in Ravenna.(But I'm a 99%).Specialties: Creative Direction.Project Management.Copy Strategies.Communication and Marketing Plans.Copy Adaptations from English or French into Italian.