With over 20 years of experience in marketing and communication in international markets. I am a passionate and visionary leader who drives strategic initiatives both in B2B and B2C market. My most significant expertise lies in B2B tech services for the Fashion/Luxury sector, My most important contribution has been transforming a commodity into a value-added service for clients by implementing a shared strategic plan with method, data analysis, organization and digital attitude. I consider myself an orchestra conductor capable of drawing professionally and competently from the best resources of my team and external professionals.My core competencies include:✔marketing department set up and coordination, ✔ marketing plan ✔B2B strategy with lead generation✔communication planning and story telling positioning✔co-marketing and partnerships✔ relations with stakeholders. I have a strong track record of launching new products, conducting consumer research, and storytelling with data that allows for effective brand positioning in a competitive and dynamic market. I have also worked in various domains such as consumer goods, telecommunications, services for fashion, beauty, luxury, and payments, both in start-ups and multinationals. I hold a Bachelor's degree in Marketing from Bocconi University and an MBA from the University of Bologna.