Antonella Bertossi Email & Phone Number

Milan, It

Italy

Milan, Lombardy, Italy

Leading a team of professionals in the fields of communication, social media, web, digital marketing, and events.✨ Reorganized processes and personnel aimed at increasing efficiency and effectiveness.✨ Implemented structured coordination between Sales and Marketing with the goal of increasing cross-functional projects.

Milan Area, Italy

Role created to develop the corporate brand into becoming the leading player in the tax-free shopping market, while ensuring profitable business growth. I spearheaded initiatives with key stakeholders, even in adjacent markets (such as retail, payments, luxury), and actively engaged in institutional relations with major associations and public organizations. I also served as a speaker at public events.Key activities:✨ Corporate Marketing: Evaluated target markets to increase brand awareness through the implementation of advertising and advocacy campaigns to drive interest in the company. Responsibilities included defining key performance indicators (KPIs) and budget allocation.✨ Co-Marketing: Developed projects by identifying interested partners, analyzing initiatives to generate revenue, and, in the case of successful projects, integrating them into the company's offerings through strategic alliances.✨ Communication: Defined communication guidelines to support the company's growth through media coverage activities and event organization/attendance, coordinating with external teams of suppliers (Communication Agencies and PR). The role also involved interacting with associations (e.g., Altagamma, Confcommercio, Federmoda, Federturismo...).

Milan Area, Italy

The role is aimed at creating the Marketing Department and developing the B2B and B2C best Marketing Strategy and Plan for Italy to support Clients and Sales Team.✨Budget Control: Oversight of budgetary allocations to ensure optimal resource utilization.✨P&L for New Product Launches: Management of profit and loss for the successful introduction of new products.✨Canvass with Sales Team: Collaborating closely with the sales team to understand market dynamics and customer needs.✨ Sales Support: Providing direct support to the sales team in effectively selling products.✨ Marketing Materials and Advertising Campaigns: Development of marketing materials and coordination of advertising campaigns with external agencies.

Responsible to develop and to carry out the Illva Products (i.e. Disaronno and Talea) in the foreign countries (USA; UK; Germany; Benelux and Greece).✨ International Reseller Negotiations: Development of appropriate deals with international resellers.✨ Customized Packaging and Production: Creation of personalized packaging and production strategies.✨Marketing and Advertising Campaigns: Development and execution of specific marketing and advertising campaigns.✨ PR and ADV Positioning in Foreign Markets: Creation and implementation of PR and ADV strategies to establish positioning in foreign markets.✨ Consumer and Taste Research Leadership: Leading initiatives in consumer and taste research.✨ Promotional Initiatives: Development and implementation of specific promotional initiatives.