Antonella D'Elia Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

CLIENT: Sobeys

• Led annual marketing planning with cross functional teams shifting organization from regional planning to national scope and to common budget and timeline• Drove harmonization of multi-banner flyer program and implementation of cost savings initiative, rebalancing print and digital distribution while protecting sales• Responsible for shared services studio, driving brand and strategy alignment through integrated content and creative

Toronto, Canada Area

• Launched advertising shared services; building production, content and creative studio and led content strategy that delivered omni-channel plans designed to drive engagement of always-on content and promotions; grew to a team of 18 in 5 years• Outsourced production activities from four regional offices to central provider to harness production efficiencies, bolster brand ownership and deliver cost savingsSobeys is a leading national grocery retailer serving Canadians coast to coast with approximately 1,500 stores under retail banners including Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods and Lawtons Drugs, as well as more than 350 retail fuel locations.

Markham, On

• Managed transition of Sears Home Services marketing portfolio from Sears Canada to SHS, including weekly flyer, web site, radio, SEM, credit inserts, in-store and sales collateral• Focused on digital strategy to drive lead generation, project management, process set-up and building vendor relationshipsSHS Services Management operated as Sears Home Services and worked with Canada's most trusted contractors and specialists to provide homeowners with high quality, consistent and reliable home improvement and installation services for virtually every area of their home.

Toronto, Canada Area

CLIENT: The Home Depot • Responsible for Retail Flyer, Promotional Signage, Specialty Advertising Programs, Professional Contractor and Installations Services business segments• Managed ongoing creative-to-print programs, ensuring successful execution against briefs• Fulfilled on-client-site position as Print Production Supervisor for Retail from April to October 2009 • Responsible for account financials, including estimating, invoicing and overall performance; successfully managed Request for Proposal in 2010TC Media is a division of Transcontinental Inc., a leading provider of media and interactive marketing solutions in Canada, reaching Canadian consumers through a wide range of print and digital publishing products.

• Responsible for streamlining marketing initiatives and request for proposal activities• Prepared pitch and client education materials; presented lunch and learn sessions

• Led day-to-day operations managing between 40–60 direct reports including production supervisors, CSRs, designers, layout artists, proofing and quality control• Responsible for staffing, SOPs, workflow, inventory and consistent productivity and efficienciesOptium operated as a premedia and large format printing facility serving Toronto's leading advertising agencies and CPG companies with a full complement of production services.

Bachelor Of Technology - Btech, Graphic Communications Management

Diplôme D'Études Collégiales (Dec), Social Sciences | Commerce