Antonella D'Elia Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Toronto, Ontario, Canada

CLIENT: Sobeys

• Led annual marketing planning with cross functional teams shifting organization from regional planning to national scope and to common budget and timeline
• Drove harmonization of multi-banner flyer program and implementation of cost savings initiative, rebalancing print and digital distribution while protecting sales
• Responsible for shared services studio, driving brand and strategy alignment through integrated content and creative

Toronto, Canada Area

• Launched advertising shared services; building production, content and creative studio and led content strategy that delivered omni-channel plans designed to drive engagement of always-on content and promotions; grew.
• Outsourced production activities from four regional offices to central provider to harness production efficiencies, bolster brand ownership and deliver cost savingsSobeys is a leading national grocery retailer serving.

Markham, ON

• Managed transition of Sears Home Services marketing portfolio from Sears Canada to SHS, including weekly flyer, web site, radio, SEM, credit inserts, in-store and sales collateral
• Focused on digital strategy to drive lead generation, project management, process set-up and building vendor relationshipsSHS Services Management operated as Sears Home Services and worked with Canada's most trusted.

Toronto, Canada Area

• CLIENT: The Home Depot
• Responsible for Retail Flyer, Promotional Signage, Specialty Advertising Programs, Professional Contractor and Installations Services business segments
• Managed ongoing creative-to-print programs, ensuring successful execution against briefs
• Fulfilled on-client-site position as Print Production Supervisor for Retail from April to October 2009
• Responsible for account financials, including estimating, invoicing and overall performance; successfully managed Request for Proposal in 2010TC Media is a division of Transcontinental Inc., a leading provider of media.

• Responsible for streamlining marketing initiatives and request for proposal activities
• Prepared pitch and client education materials; presented lunch and learn sessions

• Led day-to-day operations managing between 40–60 direct reports including production supervisors, CSRs, designers, layout artists, proofing and quality control
• Responsible for staffing, SOPs, workflow, inventory and consistent productivity and efficienciesOptium operated as a premedia and large format printing facility serving Toronto's leading advertising agencies and CPG.

Bachelor Of Technology - Btech, Graphic Communications Management

Diplôme D'Études Collégiales (Dec), Social Sciences | Commerce