Antonella Di Lazzaro Email & Phone Number

Milan, It

Milano, Italia

Executive Lead of the Direzione Brand Integration, Communication & Events, a new department born in 2019 incorporating all the Branded entertainment and Brand Solutions development & sales activities, including a division specialized in Branded Content & Product Placement and an internal agency that creates & develops Brand Integration formats for the Sales House total video and total audio offer on all platforms. The new-born department is also in charge of all corporate communication, Press and PR, trade marketing activities of Rai Pubblicità. Reporting to CEO, member of the Board of Directors // Steering Committee.

Geneva, Switzerland

Elected Vice Chair of the EBU Digital Steering Committee, established to contribute to setting and driving the shift to digital of EBU Public Service Media members.

Deputy to the Rai Chief Digital Officer & CEO of Rai Com, appointed by Rai to drive development and execution of a major Digital Transformation Strategy with the scope of transiting Rai from a traditional broadcaster to a more contemporary media company. In my Chief of Social Media and Digital Marketing role, I contributed to the development of RaiPlay, the OTT platform of Rai. I also developed the start up of a centralized Social Media and Digital Marketing department & of a totally renewed content creation, distribution and marketing strategy on non-linear platforms. Managing a team of 10 direct reports and 10 dotted reports, among executives and managers.

Milan, Italy

Lead market, partnerships & business development in Italy to reach Twitter market expansion goals. Lead and execute local user growth and platform usage / content consumption strategy in Italy through long-term strategic partnerships with the worlds of TV, Music, Sports, News, Politics, Digital Creators and Lifestyle. Successfully launched and positioned new Twitter related platforms and tools in the market. Reporting to the VP of Global Media based in the San Francisco HQ.

Milan Area, Italy

Strategize brand management, marketing, digital & social media initiatives to foster growth of 2 free-to-air and 2 subscription-based entertainment and music channels, and their relevant digital outlets, targeting the young adult audience. Oversee linear and non-linear programming, content development & commissioning, digital & social media communication and orchestrate promotional events and brand integration. Head a cross-functional brand team of 22. Reporting to the company CEO.

Directed content acquisition and creative development of new programming. Developed the marketing social media strategy of MTV in Italy. Initiated a property franchise approach, developing TV contents & brands that then turned into mainstream movies, publications, consumer product lines. Closely collaborated with production companies in the creation of shortform and longform programs. Sourced, developed and retained talents.Managed cross-functional team of 6.

Johannesburg Area, South Africa

Commanded development of programming and communication for the sub-Saharan African region, and led a multinational team of 30. Devised and implemented strategic plans to grow the MTV Base Africa brand. Led strategy reorganization initiatives for branding and editorial frameworks. reporting to the company MD.

Milan, Italy

Milan, Italy

London, United Kingdom

London, United Kingdom

Ebu Executive Course - Entertainment And Media Management, Business Administration

Master Of Arts, Image Synthesis & Computer Animation

Licence Du Cinema, Cinema, Photography, Media

Ba Hons, Modern History, Philosophy & Media Studies

Master Of Journalism, Journalism & Marketing