Antonella Di Paolo Email & Phone Number

Granada, Spain

• Development and execution of the annual marketing strategy for national and international markets.• Management of the industrial marketing budget, optimizing resources for global operations.• Cross-departmental coordination for the planning and execution of events, trade shows, and trainings.• Oversight of brand image, ensuring consistency across all marketing materials.• Creation of effective sales materials that clearly communicate the value proposition.• Analysis and management of advertising campaigns in the maritime, rail, and industrial sectors.• Development of segmented strategies for various areas within the industrial sector.• Management of audiovisual content production and maintenance of the corporate website.• Support for other departments in creating customer-oriented content.• Writing persuasive copy for white papers, articles, press releases, email campaigns, and social media posts.

Madrid, Comunidad De Madrid, España

•OIGETIT is an international company based in California, United States. It uses a powerful AI that allows to judge the reliability of the news.•Generate, edit and write content for Instagram and Facebook.•Lead the team to create social and video content.•Examine and analyze of information from the competition and users to generate the content strategy. (Analytics)•Generated a growth of 90% in Instagram followers in three weeks.•Guided and trained employees, ensuring that all were qualified in company branding and were able to perform assigned tasks.•I establish efficient workflow processes, monitor daily productivity, and implement modifications to improve overall team effectiveness.

Zone 15, Guatemala City, Guatemala

•Marriott International, Inc. is a leading global hospitality company with 28 brands and more than 6,500 properties in 127 countries and territories.•Coordinated with multiple company departments and vendors to organize various executive events for clients, obtaining an excellent rating on the events and my services.•Managed various event budgets negotiating with different vendors to stay within the objectives. •Improved communication and relationship with national and international clients, which led to a 15% increase in my client portfolio.•Worked under personal and group objectives obtaining an outstanding grade.•Customer service, negotiations and closing contracts.

Guatemala

•Café Isabel is one of the largest organic coffee producers in Guatemala. They sell, distribute coffee to national retail customers and export internationally.•Developed new products in a creative way, working with advertising agencies and within budget.•Redesigned the packaging of an existing product that led to an increase in sales by 10% in the first three months of its relaunch.•Created website content for various product offerings, e-commerce, and social media presence. •Improved the design of the website (SEM & SEO) which increased its views fivefold.•Examined and presented monthly market information, using Nielsen data to create effective marketing strategies. Then I developed and presented monthly sales reports.

Master'S Degree, Neuromarketing

Activities and Societies: Se caracteriza por tener acceso a herramientas de medición importantes como fMRI y con la participación los.

Bachelor'S Degree, Business Administration, Minor In Marketing

Activities and Societies: Ganadora de Concurso SAMSUNG Serie A: Trabajé en equipo para realizar un BTL para Samsung y promocionar sus.

Bachiller En Ciencias Y Letras

Activities and Societies: Presidenta de seminario. El seminario constaba de recaudar útiles y organizar el proyecto de desarrollo de la.