My work experiences in international contest allowed me to increase my expertise in marketing and communication activities. I was in charge of implementing International Marketing strategies and plans in the Italian market but in particular localizing them and developing other tailor-made tools. Management of brand and product communication plan (PR, Press Agency, events, promotion and association’s sponsorship). Launch of new products in Italy, support sales department and dealers with trade marketing activities. Internal and external communication (newsletter, website).Specialties: Marketing Communication campaigns planning and implementation, PR and events organization and implementation, product and trade marketing activities.