Antonella Girone Email & Phone Number

Madrid, Community Of Madrid, Es

Cologne, Nordrhein-Westfalen, De

Ho creato la label DwayofThinking, perchè racchiude gli elementi chiave del mio approccio al business:data driven, innovativo, omnicanale, orientato al brand combinando tecnologia, marketing, contenuti e dati su misura per ogni brand/progetto e target audience da raggiungere.professionista esperta nell’ideazione e nell’implementazione di progetti strategici per l’e-commerce, il marketing digitale e la digitalizzazione aziendale.dwayofthinking.com

Milano, Milano, It

Bolzano, Trentino Alto Adige, It

Bolzano, Trentino Alto Adige, It

Us

E-Commerce for US and EU market● E-commerce ● CRM ● SEO, SEM, LEAD GENERATION ● Digital Strategies ● E-mail Marketing

Expertail is a branch of Zerogrey. (Zerogrey.com) Expertail is the consulting hub for businesses that want to establish long lasting relationships with any customer, throught any channel.By optimizing their digital market, we help companies to effectively sell online, empowering their retail strategy, utlimately building a fully integrated purchasing experience”● Digital Consultancy● E-commerce Strategies ● UX analysis ● Digital Marketing strategies www.zerogrey.com

Torino, It

Successfully managed end to end ecommerce projects for Zerogrey fashion clients (cooperated with graphic design, logistics, customer care, security, IT dept). Built a team of 18 to manage online merchandising, digital marketing, clients’ websites performance analysis. Put in place best practices for ecommerce stores and defined digital marketing strategies. Set up processes to manage Business Clients. Main platform kooomo - www.kooomo.comManage the online marketing budget for different brand clients and be responsible for creatively developing and successfully executing ecommerce strategy and achieving core KPI’s. Manage and organize with my team the following activities; website design, usability merchandising analysis and improvements, PPC, email marketing, promotions, SEO/SEM. http://www.diadora.com http://www.havaianas-store.com http://www.blumarine.com http://www.blauer.com http://www.oxs.it http://www.vicmatie.com http://www.orciani.com www.slam.com www.lasportiva.com www.borsalino.com www.cpcompany.com www.jamesgoldestein.com

As freelance I managed some business plan for new start up companies, as fashion and lifestyle field.Fashion ClientsOnline and Off line activitesStartupperI cooperated with Tempesta and Racano Agency www.tempestaracano.itLime 5 Agency www.lime5.it

Marketing and communication Manager for VERYSIMPLE Managed Press Day to show the new collection to all fashion editors.Planned trade show/catwalk for the brand (such as Bread & Butter, Pitti Immagine, Who's Next).Media planning strategies: to launch new advertising campaign, working with art director for shooting and for developing all POP materials and adv materials ( billboard, adv page, catalogues and so on)Analyzed all campaign performance.Organized cross media marketing between BTL and ATL.http://www.verysimplestore.com" www.verysimplestore.com ( now it’s changing into a multi-brand store). Development of an ecommerce strategy including elevating our current program and systems - Development & management of the brand’s online marketing plans - Delivering online strategies driven by focus on customer, competition, communications and cost - Monitoring market performance of competitors - Providing analytical sales reporting of website performance - • Enlarging email list and developing email marketing campaigns Implemented Google analytics to monitor and analyze site traffic Worked with blogs and forums to promote sales and productswww.verysimple.it and www.frullab.com - www.dressinup.itDeveloped viral mktg campaign.

In Wake Up http://www.wakeup.it/ agency I developed a great knowledge about writing and realizing web marketing projects for small and medium enterprise.operating in marketing activities to support off line sales team & develop brand ideas for all my clients.managing shooting for advertising campaign and all communication tool to reach the object of communication plan.I performed in marketing plan and developing media plan in a cross communication on line and off line.PR experience:- organization Press Day and analyze Press Release- organization fashion event, catwalk and trade show for my clients ( such us Pitti Immagine, Sana Bologna, Cosmoprof, Bread & Butter)Some clients : Swish Jeans, Vanity line, Lormar, Oikos Paint, Aqualife, Armani Underwear, Brooksfield underwear, Cotton Belt Underwear, Angel Devil

Brand Manager assistant B2BFunctions: Closely monitored and analyzed sales volumes, market share trends and competitive activity.Assisted in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters. Assisted in the identification and development of business building ideas and worked with other business unit team members to execute the plans that meet investment criteria. Coordinated product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).Analyzed consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programsSome brands for whom I worked : Playboy, Baci & Abbracci, Sweet Years, Blue marine junior and other private label.

Santeramo In Colle, Bari, It

Coordinated product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).Analyzed consumption and shipment data and compared results to established objectives to assure the effectiveness of marketing programs

Circular Economy & Sustainability Strategies, Circular Economy

Marketing Director Course, Marketing/Marketing Management, General

Leadership Management - Epp Effective Personal Productivity

Ecommerce Management, Business/Managerial Economics

Professional Diploma In Digital Marketing, Digital Marketing Specialist

Marketing Degree, Marketing And Advertising

Master In Marketing Of Fashion And Luxury, Fashion And Luxury Marketing And Communication

Bachelor'S, Marketing And Communication

Marketing, Economics