Antonella Haro Email & Phone Number

Portland, Oregon Metropolitan Area

Santa Mónica, California, Estados Unidos

Accounts: ARCO SW, La-Z-Boy, Farmers Insurance, and American Honda Motor Co.• Delivered insights on Honda's organic social performance monthly reports through data analysis and storytelling by collaborating with senior analysts and cross-departmental teams• Transformed Tableau dashboards for La-Z-Boy, incorporating new effectiveness and delivery metrics, while refining audience visualizations to include 80+ audiences across 16 partners• Streamlined data visualization for Farmers… Show more Accounts: ARCO SW, La-Z-Boy, Farmers Insurance, and American Honda Motor Co.• Delivered insights on Honda's organic social performance monthly reports through data analysis and storytelling by collaborating with senior analysts and cross-departmental teams• Transformed Tableau dashboards for La-Z-Boy, incorporating new effectiveness and delivery metrics, while refining audience visualizations to include 80+ audiences across 16 partners• Streamlined data visualization for Farmers Insurance by creating an efficient Tableau dashboard for social and digital platforms Show less

Client: Downy• Collaborated with a cross-functional team to develop and present a year-long national media campaign proposal for Downy, integrating research findings, strategic insights, recommendations, and media logistics• Constructed comprehensive media buying grids incorporating video, terrestrial, and digital audio rates• Managed a $125,000 ad budget across search, display, and shopping campaigns through the Stukent Digital Marketing Simternship

Austin, Texas, Estados Unidos

• Performed thorough social listening, using targeted search strings and boolean functions to identify crucial news articles, and trending social media posts related to key topics and issues• Consolidated and summarized key information into over 100 prioritized, time-sensitive weekly alerts for client• Conducted data-driven market analysis and research on competitors' product offerings to improve business strategies

Austin, Texas, Estados Unidos

• Managed social media accounts of the largest international organization at UT.• Responded direct messages on social media in a timely and professional manner.• Increased reach by 63.5% and engagement by 81.7% in 90 days.• Aided with the execution of social events with more than 800 attendees.• Created weekly social media content to promote our memberships and events.

Austin, Texas, Estados Unidos

• Managed a calendar for the planning and development of content for 10 social media accounts across four different social media platforms to increase engagement.• Created multimedia content to promote news, courses, and events and communicates content in Spanish, English, and Portuguese.• Executed a live social media campaign during ISOJ, a conference with 1,227 registrants from 90 countries.

Austin, Texas, Estados Unidos

• Worked 10+ hours per week preparing food for 50+ customers.• Provided efficient customer service to guarantee customer satisfaction.• Secured the neatness of the operations area of the fast-food restaurant.

Bachelor'S Degree, B.S. Advertising & B.A. Psychology, 3.89

Activities and Societies: Latin Economics and Business Association-Elected Officer: Media Manager, Planet Longhorn- Active Member.

Bachelor'S Degree, Exchange Program

High School Exchange Program

High School Exchange Program

High School Diploma