Antonella Lombardi

Antonella Lombardi Email and Phone Number

Social media & content expert @ University of Toronto
Antonella Lombardi's Location
Toronto, Ontario, Canada, Canada
Antonella Lombardi's Contact Details

Antonella Lombardi personal email

n/a
About Antonella Lombardi

Antonella brings expertise in content development and campaign strategy to digital media. Previously with Metrolinx as the Manager of Social & Branded Content, Antonella was focused on developing social strategies and engaging audiences through digital content for Metrolinx, GO Transit, UP Express, and PRESTO. Prior to joining the company, she worked at WWF-Canada as Manager of social media before transitioning to Communications Specialist where she crafted emails, blogs, press releases, and worked to generate earned media. Antonella also worked at Corus Entertainment where she built and executed national social media campaigns, collaborated with sales to monetize social media by developing engaging branded content, and deployed paid media.Antonella also has a background in television. She produced short-form television for over six years. Hired straight out of school to work at Toronto1 as Associate Producer, she has developed a strong portfolio of brands. Working at Much Music, MTV Canada and E! as a Producer, she honed her storytelling abilities creating exciting and nuanced content for youth and young adults in both online and linear formats. In television, she recently worked at Breakfast Television where she produced a daily Entertainment City segment which aired in multiple markets across Canada.

Antonella Lombardi's Current Company Details
University of Toronto

University Of Toronto

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Social media & content expert
Antonella Lombardi Work Experience Details
  • University Of Toronto
    Integrated Marketing & Communications Advisor
    University Of Toronto May 2023 - Present
    Toronto, Ontario, Ca
    I lead marketing and communications efforts for the central team at the Scarborough campus in support of the Office of Student Experience & Wellbeing and Business Operations.
  • Ontario Health | Santé Ontario
    Senior Advisor, Social Media
    Ontario Health | Santé Ontario Nov 2022 - May 2023
    Toronto, Ca
  • Metrolinx
    Manager, Social & Branded Content
    Metrolinx Feb 2022 - Nov 2022
    Toronto, On, Ca
    •Developed TikTok strategy & launched channel July 2022. GO Transit generated ~1.5M organic views first three months in market.•Oversee strategy and content development for Metrolinx, GO Transit, UP Express, & PRESTO social channels •Manage social specialists, web & CRM writers, and DAM specialist
  • Metrolinx
    Digital Marketing Specialist, Social & Branded Content
    Metrolinx Dec 2019 - Feb 2022
    Toronto, On, Ca
    Brands: Metrolinx, GO Transit, PRESTO + Union Pearson Express.• Consults on social and branded content for Marketing and Communications• Execute and deploy organic social media • Consult on social media for marketing campaigns: copy, organic + paid creative, strategy • Develop branded video content for digital• Social analytics reporting • Lead GO Transit's TikTok strategy• Photography + Photoshop • Copywriting
  • Md Financial Management | Gestion Financière Md
    Social Media Marketing Specialist
    Md Financial Management | Gestion Financière Md May 2019 - Dec 2019
    Ottawa, On, Ca
  • Wwf-Canada
    Communications Specialist
    Wwf-Canada Aug 2018 - May 2019
    Toronto, Ontario, Ca
    Arranged interviews with media through targeted pitching and press releases. Additional writing and content creation includes WWF-Canada blog, website, pamphlets and posters. Worked with Environics on developing a national poll.
  • Wwf-Canada
    Manager, Social Media & Digital Communications
    Wwf-Canada Feb 2017 - Aug 2018
    Toronto, Ontario, Ca
    Promoted from Social Specialist.Managed the Social Media Video Specialist, Developed and guided strategy, created and developed content for main social channels and copywriting.
  • Corus Entertainment
    Social Media Strategist
    Corus Entertainment Aug 2016 - Feb 2017
    Toronto, Ontario, Ca
    Brands include Food Network Canada, Global TV, ET Canada & Big Brother Canada. Managed Community Manager. Monetized social channels through collaboration with Sales team. Developed custom content for partners. Developed campaign strategies, managed social ad budget, produced Facebook Live events with Corus talent.
  • Cineplex Entertainment
    Community Manager, Digital Marketing
    Cineplex Entertainment May 2015 - Jul 2016
    Toronto, Ontario, Ca
  • Proximity Canada
    Social Media Community Moderator (Contract)
    Proximity Canada May 2014 - Dec 2014
    Social Media content development, photography, moderating Facebook and Twitter accounts.Clients:Harvey'sSwiss ChaletTostitos CanadaTemptations Pedigree Canada Twistos Canada
  • Rogers Communications
    Segment Producer, "Entertainment City" On Breakfast Television
    Rogers Communications Jun 2013 - Apr 2014
    Toronto, Ontario, Ca
    Produced daily entertainment segment for national use on Breakfast Television in six markets. Script writing, lineup, direct talent, research, gather visual elements. Social media - tweet and take photographs for @EntCity; help grow brand and create voice on Twitter.
  • Blue Ant Media
    Freelance Social Media Coordinator (Contract)
    Blue Ant Media Oct 2012 - Apr 2013
    Toronto, On, Ca
    Social media management for the Fall Cottage Life Show and Spring Cottage Life Show.
  • Cottage Life Media, A Division Of Blue Ant Media Partnership
    Freelance Digital Coordinator
    Cottage Life Media, A Division Of Blue Ant Media Partnership Oct 2011 - Feb 2012
    Assisted with content migration of Canadian Home Workshop, explore and Outdoor Life magazines websites; copy editing, photo editing, data entry.
  • Bell Media
    Segment Producer
    Bell Media Aug 2010 - Mar 2011
    Toronto, On, Ca
    Produced segments for MTV News, MTV Movie Night & MTV Live
  • Bell Media
    Writer
    Bell Media 2009 - 2010
    Toronto, On, Ca
    Freelance writer, curator & photo editor at Celebedge.ca, a celebrity news site which has since been rebranded as theloop.ca. - Weekly advice column & photo galleries
  • Shaw Communications
    Segment Producer
    Shaw Communications Feb 2008 - Aug 2008
    Calgary, Alberta, Ca
    Produced entertainment news and lifestyle segments on E! News Weekend on Global.
  • Tricon Films & Television
    Segment Producer
    Tricon Films & Television Aug 2007 - Feb 2008
    Toronto, On, Ca
    E! True Hollywood Story.
  • Bell Media
    Associate Producer
    Bell Media 2005 - 2007
    Toronto, On, Ca
    Produced segments for MuchNews, The Loop Weekend & The New Music.Plus: field producing, script writing, writing and producing of daily news hits, conducted interviews, research and blogged for the New Music and Much online.
  • Toronto 1
    Associate Producer
    Toronto 1 Jan 2005 - Jul 2005
    Now-defunct news magazine show, Toronto Tonight. Hired after completing an internship.- Chase produced- Script writing- Gathered visuals- Conducted interviews- Research- Field producing - live and pre-taped segments

Antonella Lombardi Skills

Video Production Digital Media Social Media Broadcast Journalism Television Production Writing Digital Strategy Web Analytics Web Content Content Development Online Community Moderation Broadcast Television Broadcasting Entertainment Facebook Film Magazines New Media Post Production Tv Production

Antonella Lombardi Education Details

  • Humber College
    Humber College
    Journalism
  • Centennial College
    Centennial College
    Interactive Digital Media

Frequently Asked Questions about Antonella Lombardi

What company does Antonella Lombardi work for?

Antonella Lombardi works for University Of Toronto

What is Antonella Lombardi's role at the current company?

Antonella Lombardi's current role is Social media & content expert.

What is Antonella Lombardi's email address?

Antonella Lombardi's email address is an****@****alth.ca

What schools did Antonella Lombardi attend?

Antonella Lombardi attended Humber College, Centennial College.

What are some of Antonella Lombardi's interests?

Antonella Lombardi has interest in Animal Welfare.

What skills is Antonella Lombardi known for?

Antonella Lombardi has skills like Video Production, Digital Media, Social Media, Broadcast, Journalism, Television Production, Writing, Digital Strategy, Web Analytics, Web Content, Content Development, Online Community Moderation.

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