📖 Designed an experiential learning platform to help universities manage experiential programs like internships and apprenticeships.Experiential One Platform• Designed interfaces for a SaaS platform's beta, such as participant management and outcome tracking, in compliance with higher education accessibility standards.• Collaborated closely with cross-functional teams of stakeholders and developers, streamlining the design-to-development process and reducing development time by 22%• Conducted competitive analysis and applied industry best practices to inform design decisions, aligning the product with market standards.• Organized, updated, and maintained a centralized design system, supporting scalable design practices and operational efficiency across projects.

🌱 Designing the website and branding of a non-profit organization’s animal conservation efforts in Vietnam, projected to significantly increase user reach and volunteer recruitment.Website Design• Facilitating and leading meetings with a cross-functional team of designers, non-technical stakeholders, and SMEs, resulting in a 16% increase in the efficiency of completing assigned tasks.• Producing wireframes and prototypes based on information architecture, customer needs, user flows, and usability test feedback to guide the roadmap for VEN’s website development.• Collaborating alongside other UX designers, content writers, and website developers to ensure the execution of design solutions.UX Research Lead• Took ownership for a research project and its recruitment process to interview participants and discover insights on their behaviors.• Conducted 6 user interviews, revealing that 83% of users desired transparency and credibility and highlighting a gap in the organization’s content and marketing.• Synthesized qualitative data from interviews, competitive analyses, and SME feedback to develop a strategy and design decisions for a future website design.

🏥 Led work independently and refined healthtech software that serves small hospitals, improving claim underpayment identification and recovery.Claim Estimation Tool• Optimized the flow and efficiency of the claim estimation process by delivering 5 high-fidelity designs in Figma, reducing workflow steps by 50%.• Performed a competitive analysis to design and revise the portal’s secondary navigation, streamlining information architecture and accessing claim details.• Collaborated with stakeholders in standups to improve the design and product process, discussing business needs, process, and decisions in design reviews and in written and verbal communication.

🌈 Led user-centered design process and iterative web designs for trans legislation non-profit, increasing volunteer engagement and donations.Legislation Tracking Web App• Currently communicating technical feasibility of designs and data visualization with developers in remote standups, bridging the gap between the previous UI and updated product design.• Executed responsive mockups in Figma for tracking current legislation regarding its impact on transgender communities, improving filtering and minimizing search process by 38%.• Analyzed other tracking tools in the market, highlighting common features and opportunities for improvement.• Adhered web app’s search features and content to W3 Accessibility guidelines for readability and responsiveness, enhancing the web app's usability for a broader audience.

💳 Designed a B2B admin portal for government utility payments and conducted a usability research initiative to guide future portal designs.UtilityConnect• Optimized design team workflows within an agile environment in fintech company, reducing projected design timelines by 33%.• Delivered Figma prototypes for several flows of a future internal-facing platform, which was later shipped and currently serves over 2,000 government municipalities and agencies.• Contributed to the design system to uphold consistency across different parts of the product, ensuring seamless integration throughout the product ecosystem.• Regularly communicated in cross-functional standups, including product managers and engineers, to discuss requirements, scope, and designs.Usability Audit• Developed a strategy for the consolidation of 7 outdated portals into a single updated payment portal, which was approved by various cross-functional stakeholders and executives.• Conducted SME interviews to understand customer frustrations and pain points with current payment solutions.• Performed heuristic evaluations to evaluate the usability of Paya’s 7 existing portals, highlighting opportunities for improvement in a future design.