Antonella Pivaro Email & Phone Number

Padova, Italia

- Responsible for CX, Customer Journey and CRM strategy/execution- Cross-channel contact plan management- Websites platform & content management - Customer data insights and KPIs monitoring to support business target achievement- CRM analysis to monitor cluster behavior, new leads acquisition, loyalty and churn rate- Customer satisfaction (survey, GMB reviews, interviews) and showroom experience (mystery)- New activities/features to be implemented for exceeding customer expectations- Coordination of the Porsche@CityLife store in Milano where customers deal with brand values- Team coordination for customer commitment / contact center

Padova, Italia

- Digital commercial plan (e-store, newsletter, sms)- eCommerce turnover responsibility and management business KPIs (margin, stock, investments) - Brand awareness growth and channel performances improvement- Cross-channel Customer Shopping Experience between Retail (direct store, franchisees) and eCommerce- Digital communication strategy coordination (social networks, blogger, digital PR) according with Mktg Dept.- CRM platform integration, cross-channel and cross-device, for Customer Journey and contact plan management based on behavioral clusters- Support the eCommerce brand international growth, also as pure e-store player without Retail presence

Padova Area, Italy

- Responsible for EU CRM strategy (Business Case, Project goals, Software integration, Analytics) - Guarantee the CRM project implementation and timing execution of its roll-out plan- Develop a Loyalty program to engage customers during their omni-channel shopping journey- Reach the company goals through the segmentation analysis and clustered campaign management in terms of stores footfall, conversion rate, customer acquisition and retention

Milano, Italia

- Net sales, margin rate and P&L domestic business responsibility- Budget forecast, MTP key moves and brand strategy- Omnichannel execution plan by process steps to reach the brand vision and business objectives- Coordination between sales objectives and all communication supports: digital (e-Com, DEM, online search adv., mobile, social), offline (direct marketing, sms) and media (ATL, PR, events)- Full marketing & communication investments responsibility- Direct and indirect cost efficiency shared with International cross-functional BU - CRM to improve customers acquisition and retention- Customer satisfaction analysis and behavioral targeting - Market highlights and competitors monitoring- Brand awareness popularity, customer experience improvements & strategy innovations- Management of a local team based in Milano- Team management through cross-functional remote BU and International head office

Milano, Italia

- Company branch launch (domestic market)- Multichannel plan management - Marketing campaigns coordination- Sales target and other business KPIs (net sales, margin rate, discount rate, ROI)- Pricing policy definition- Customer acquisition, retention and satisfaction- Full channels investments responsibility (digital, offline, media, PR)- Team management (local and cross-functional remote BU)

For Prestitempo Division

- Brand Identity strategy, definition of its coordinated image and guideline- Communication supports restyling for B2B and B2C channels- First company Website, from concept (map, content) to lauch and updates- CRM software management to drive store traffic and customer repeat business- Customer surveys to improve their experience- Company fairs, events and conferences management- Marketing team functional coordination

Milano, Italia

For a retail banking branch, managing actions to reach commercial objectives on revenues, customer portfolio increase and product-mix offer.