Senior Interactive Account Executive | New England
Greater Boston Area
Helped lead the way in the development and execution of the digital advertising on the wickedlocal.com network of 7 daily and over 100+ weekly newspaper websites in Eastern, MA.Managed a team of 20+ print sales reps, including Retail, Auto, Real Estate and Inside Sales as their go-to expert on all things interactive for both creative and business development purposes.Developed full integrated campaigns and was a key part of client pitches, representing the interactive department.Appointed as 1 of 4 Team Leaders within the interactive department to coach and mentor 4 additional interactive reps each responsible to roll out and implement company initiatives to 15-20+ print sales reps in various regional offices throughout MA.Extensive online knowledge including but not limited to: Google Analytics, IAB banners, Rich Media, Behavioral Targeting, Auto and Real Estate Verticals, Directory Advertising, Mobile Display Banners, E-Newsletter Advertising, Video and Social Media Marketing.#1 revenue producer in the Interactive department at GateHouse Media, NE at the time of my departure; surpassing $100,000 in recurring monthly revenue and a $1,000,000 annual book of business.