Antonello Garofalo Email & Phone Number

Rome Area, Italy

Budget and Financial Planning Cycle. Actuals and Forecast Variance Analysis.Monthly Product Profitabily Analysis. Fixed Marketing and Variable Expenses monitoring - managing tasks or additional economic support. Working on Sales and Marketing Analitycs in order to support the Sales and Marketing Managers to develop their K.P.I. performance. Controlling.

Responsible for achieving dealers' sales (product mix / market share /marketing budget) and quality targets (Brand Experience, CSI, lead generation). Managing dealers activities regarding: sales results (monthly/quarterly new vehicles sales targets), marketing activities (advertisement, promotions, events), sales channels developments (agents, fleets).

Managing Sales and After-sales points in the Italian Market (appointments/terminations). Main Tasks: Strategic Planning coordination within the European Operation Office for the Implementation of Market representation Plan, Dealer Contracts Term, Dealer Standards Audits, Corporate Identity (Signage), Network Analysis (Geo-marketing, industry benchmark.

Managing the Business Management System (Plan and Control System for the whole dealer Network), responsible for the dealer financial risk (Financial Plan and control). Responsible for the Capitalization Plan of the dealer network (within this period, our network capitalization level has doubled). Benchmarking activity implemented with our competitors’.

Main customers (Fiat Auto, Alfa Romeo, Lancia, Renault, Burberrys…)Main projects: 1) Audit Dealer’s Incentives – € 1 bn Business Control area - reporting to main directors of Fiat Auto SPA, managing a staff of six. 2) Corporate Image Standards - Renault Italia Spa – Auditing activity, collaborating with the Italian office of Renault Italia Spa to improve.

Managing a team on sales and marketing strategies to obtain best results from entertainment games rental. Managing, at the same time, a commercial area with a € 2,5 m revenue. Achievements: total sales doubled within this period.

Sales Manager – Sales Area Manager. During the first year I worked as Sales Area Manager selling books and, subsequently, as Sales Manager managing a team of Sales Reps.