Antonello Garofalo Email & Phone Number

Rome Area, Italy

Budget and Financial Planning Cycle. Actuals and Forecast Variance Analysis.Monthly Product Profitabily Analysis. Fixed Marketing and Variable Expenses monitoring - managing tasks or additional economic support. Working on Sales and Marketing Analitycs in order to support the Sales and Marketing Managers to develop their K.P.I. performance. Controlling System improvements. Managing S.A.P. implementation and its interface with Business Intelligence Analitycs tools. Business Planning

Responsible for achieving dealers' sales (product mix / market share /marketing budget) and quality targets (Brand Experience, CSI, lead generation). Managing dealers activities regarding: sales results (monthly/quarterly new vehicles sales targets), marketing activities (advertisement, promotions, events), sales channels developments (agents, fleets), sales reporting, order planning, stock management (new / used vehicles), Financial Check and Customer Satisfaction. Current Sales Area Value €… Show more Responsible for achieving dealers' sales (product mix / market share /marketing budget) and quality targets (Brand Experience, CSI, lead generation). Managing dealers activities regarding: sales results (monthly/quarterly new vehicles sales targets), marketing activities (advertisement, promotions, events), sales channels developments (agents, fleets), sales reporting, order planning, stock management (new / used vehicles), Financial Check and Customer Satisfaction. Current Sales Area Value € 30 Million: North East District (previously managed Center Italy District and North West District).Achievements: 20% registrations and sales increase, successful direct marketing activities, doubling Customer Satisfaction Results. Show less

Managing Sales and After-sales points in the Italian Market (appointments/terminations). Main Tasks: Strategic Planning coordination within the European Operation Office for the Implementation of Market representation Plan, Dealer Contracts Term, Dealer Standards Audits, Corporate Identity (Signage), Network Analysis (Geo-marketing, industry benchmark, dealer financial analysis), dealers' website and the Business Management Project.Achievements: reorganisation of 25 sites (new… Show more Managing Sales and After-sales points in the Italian Market (appointments/terminations). Main Tasks: Strategic Planning coordination within the European Operation Office for the Implementation of Market representation Plan, Dealer Contracts Term, Dealer Standards Audits, Corporate Identity (Signage), Network Analysis (Geo-marketing, industry benchmark, dealer financial analysis), dealers' website and the Business Management Project.Achievements: reorganisation of 25 sites (new openings, facilities refurbishment and dealer termination). Show less

Managing the Business Management System (Plan and Control System for the whole dealer Network), responsible for the dealer financial risk (Financial Plan and control). Responsible for the Capitalization Plan of the dealer network (within this period, our network capitalization level has doubled). Benchmarking activity implemented with our competitors’ business managers (Mercedes, BMW, Audi and Volvo) to benchmark different Brands Composite Reports within a country. Joint analysis with the… Show more Managing the Business Management System (Plan and Control System for the whole dealer Network), responsible for the dealer financial risk (Financial Plan and control). Responsible for the Capitalization Plan of the dealer network (within this period, our network capitalization level has doubled). Benchmarking activity implemented with our competitors’ business managers (Mercedes, BMW, Audi and Volvo) to benchmark different Brands Composite Reports within a country. Joint analysis with the dealers to give them consultancy to improve their financial and sales performance. Show less

Main customers (Fiat Auto, Alfa Romeo, Lancia, Renault, Burberrys…)Main projects: 1) Audit Dealer’s Incentives – € 1 bn Business Control area - reporting to main directors of Fiat Auto SPA, managing a staff of six. 2) Corporate Image Standards - Renault Italia Spa – Auditing activity, collaborating with the Italian office of Renault Italia Spa to improve business results. Interfacing with the Quality Department from Renault Headquarter (Paris).Achievements: Business Process… Show more Main customers (Fiat Auto, Alfa Romeo, Lancia, Renault, Burberrys…)Main projects: 1) Audit Dealer’s Incentives – € 1 bn Business Control area - reporting to main directors of Fiat Auto SPA, managing a staff of six. 2) Corporate Image Standards - Renault Italia Spa – Auditing activity, collaborating with the Italian office of Renault Italia Spa to improve business results. Interfacing with the Quality Department from Renault Headquarter (Paris).Achievements: Business Process re-engeenering for Network Sales Incentives for Fiat Auto (Audit cost control reduction / increasing dealer network knowledge of Sales Incentives). Show less

Managing a team on sales and marketing strategies to obtain best results from entertainment games rental. Managing, at the same time, a commercial area with a € 2,5 m revenue. Achievements: total sales doubled within this period.

Sales Manager – Sales Area Manager. During the first year I worked as Sales Area Manager selling books and, subsequently, as Sales Manager managing a team of Sales Reps.