Anton Goltsman Email & Phone Number

Moscow, Russian Federation

Marketing and branding:• Brand management: support of the group's brand (legal protection of the trademarks, rebranding, updating the brandbook, developing templates for the group's promotional and information materials).• Brand communications: integration of SFI brand in the communications of subsidiaries, promotion of the SFI brand among the target audience (business community, government authorities).• Managing the website of the company and its intercom portal.• Implementation of online tools for the SFI's shareholders (stock quotes, investor calendar).Public Relations • Development of the holding's communication strategy. • Communication with journalists: press releases, comments, events, i.e. press lunches, press conferences, individual off-record meetings • Provision of anti-crisis communications and support for special cases.Investor Relations:• Presentation materials for investors: quarterly presentations, brochures and annual reports • Providing comments on the holding's activities to analysts of investment companies, investors and rating agencies • Organization of events to increase the investment attractiveness of the holding company's securities, including investor days, meetings with analysts, etc.

Moscow, Russian Federation

• Creating marketing function of the new business line (Micro and Small Business Services) from the scratch.• Determining business and marketing requirements for digital service channels.• Pricing.• Brand-Management (branding, communication platform, visual identity).• Digital channels’ design and UI revision.• Developing Marketing and Product Strategy of the business line.• Searching for new services for SME that could be delivered to a client via owned channels (integration and partnerships).

Moscow, Russian Federation

Loyalty program management • Analysis of effective mechanics, piloting of new mechanics relations with participants and overall implementation of the most successful ones • Optimization of financial relations with partners • Search and connection of new partners through participation in the program, co-branding, converters, etc. • Changes in the program conditions aimed at improving financial efficiency through introduction of new conditions for the combustion of points, stimulation of savings, etc. • Development of a concept of targeted proposals for programme participants • Optimization of contact data collection processes • Preparing for the reorganization process - legal transition of the loyalty program to the structure of the retail network operator with refusal from own legal entity Marketing communications • Management of the marketing communications complex, both independent and within the framework of joint activities with Svyaznoy Group of Companies: direct communications via SMS, e-mail and social networks, digital, ATL, POS-materials in Svyaznoy network and with partners • Development of a communication strategy with the program participants, including use of certain types of messages, topics, frequency of communications, targets aimed at promoting the capabilities of the Svyaznoy Club and stimulating purchases in Svyaznoy as an anchor participant of the program • Harmonization of communication policies within the framework of relations with partners and commitments to them • Optimization of marketing communications budget including redistribution of communication channels in favor of low-cost ones: e-mail, Telegram, Viber, etc.; negotiation with partners on compensation of POSm production budgets.Analytics • Increase in the number of sources of data on customer behavior with the help of bank co-branding card transactions history and partners’ purchase history.

Moscow, Russian Federation

In Svyaznoy Bank I have been responsible for the development of the bank's product line and all the marketing communications strategy used for the promotion of Svyaznoy Banks' products and services.I led the team which consisted of four divisions: Marketing Comunications, Brand Management, Product Development and CRM.Marketing communications- Management of marketing communication mix.- Development of promotion strategies for new banking products and new features of the existing ones.- Optimization of interfaces for customer interaction with the bank (the bank's official website, the internet and mobile banking).- Creation and management of the bank's sub-brands.- Media Relations.Product development- Analysis of the current product line and possibilities of its development/optimization for increase of efficiency of the bank's business, determination of pricing policy.- Development of new product lines from scratch.- Interaction with the risk management department on the bank's lending product management (compliance with the Maximum Effective Interest Rate restrictions, management of the risk/profit ratio, implementation of pilot products and offers for loan users);- Determination of terms and conditions of the bank's collaboration with insurance companies and other service-providers (collective customer insurance programs and service sale for agency fees).CRM- Organization and analysis of the process of cross-selling of banking products and services to the existing customer base.- Organization of the bank's collaboration with the loyalty program operator ("Svyaznoy Club").- Implementation of promo mechanics aimed at stimulation of necessary customer behavior: increase of transaction activity, involvement in paying for products and services via cards or internet bank, increase of deposits replenishment.- Retention of customers with maximum lifetime value.

Moscow, Russian Federation

Development of the bank’s initial media relations principles (no media relations before as the bank was a startup);Launching the bank’s startup-brand in media field;News & press-releases, blog postings & columns by top-managers;Organizing press conferences & other media events;Making of press and e-media advertorials; Coordination of the PR-agency responsible for the bank’s media support.

Moscow, Russian Federation

News & press-releases;Organizing press conferences & other media events;Making of press and e-media advertorials; Leading surveys among journalists covering the quality of the bank’s press office;Launching the network of regional press officers (structure design; choosing & hiring local candidates).

Ma, Marketing Communications

Ba, Business And Political Journalism