Chief Executive Officer (Owner)
Current✅ Built this customized & personalized modern hardwood furniture and accessories (with emphasis on hand-made products) manufacturing company from the ground up – led strategic initiatives to integrate change plans, new business process improvement strategies and innovative HR functions, leading to cost reduction, revenue growth & high employee moral➡️ Oversaw a 7500 sq. ft manufacturing facility and recruited, trained and mentored a staff of 30, including woodworkers, designers, engravers, packagers, customer service representatives, an accountant, and a sales and marketing division. ➡️ Specialized in manufacturing hand-made products – selected, assembled and finished products by hands, and warranted the implementation of numerous quality assurance steps and checks to ensure outstanding product quality and client service. ➡️ Provided strategic marketing leadership to evangelize and promote the company’s image, reputation and brand. Envisioned, designed, and executed brand building, while overseeing digital business strategy and social media to promote both B2C and B2B sales. Key Impact & Metrics📌 Introduced modern technology to increase product quality, productivity and customer satisfaction – added multiple automation technology and sophisticated woodworking machines (including as a state-of-the-art CNC machine).📌 Sold and shipped hand-made products, all across the world with the total count of products sold exceeding 1M units. 📌 Successful navigated through the pandemic years (2020-2021) – opened a new line of products, manufacturing furniture from solid hardwoods: Walnut, Maple and Sapele. Products included entryway and bathroom organizers and towel racks, bedroom sets, dining tables and benches, and TV units. 📌 Opened a separate showroom in the Vaughan metropolitan center area (2022) and in the process of setting up a warehouse facility in the Buffalo region, USA (2023) to be able to ship directly to customers via USA bound shipping couriers.