Antonia Adela Email & Phone Number

Jakarta Metropolitan Area

- Analyzed market dynamics, political landscapes, and conducted policy research across multiple sectors- Developed monthly analytical reports with actionable recommendations for businesses across multiplesectors- Supported strategic communications initiatives for clients across various projects- Conducted stakeholder identification and mapping for targeted business sectors- Monitored media coverage relevant to key business sectors for insights and trend tracking

Jakarta Metropolitan Area

- Part of Monetization and Partnership Team for Shop | Tokopedia- Developed strategies and drafted Brand Festival Manual Book as part of Shop | Tokopedia cobranding project to enhance brand presence within Shop | Tokopedia e-commerce ecosystem- Managed the Brand Festival co-branding project, successfully achieving marketing value exceeding $1.06M and generating over 1 billion impressions- Handled and coordinated with more than 30 brands in Brand Festival Q2 from 4 different sellers categories through Account Managers and Category POC- Managed sellers package submissions and coordinated with more than 10 brands during Payday and Double Date campaign period

Jakarta Metropolitan Area

- Conducted competitor analysis by analyzing trends and competitor activities of Kitchenette and Pizza e Birra (PeB)- Supported Kitchenette and PeB marketing team in administrative tasks such as purchasing equipments and handling group booking orders- Assisted Kitchenette and PeB marketing team in advertising promotional activities (e.g. social media, KOL, in mall brandings)- Assisted social media team in content planning and execution for Kitchenette and PeB promotions, including during Ismaya Live’s annual event, We The Fest 2023- Assisted Kitchenette marketing team in handling client’s F&B booth in We The Fest 2023

Jakarta Metropolitan Area

- Conceptualized and executed creative ideas for Narasi's signature event (Playfest and Indonesia Butuh Anak Muda), as well as Narasi's custom event (Narasi x L'Oreal Paris: Stand Up "Melawan Kekerasan di Publik)- Managed Pentas Swara Indonesia at Playfest, successfully engaging an audience of over 4,500 attendees- Collaborated with external stakeholders including performers, MC, KOL, and vendors, to ensure seamless coordination during event preparation and execution

Jakarta, Indonesia

- Maintained Brava Radio's social media activities and created social media content, including writing articles for media publication.- Managed Brava Radio Hall by MRA Media at the Java Jazz Festival 2020 and conducted live reports for the music performances.- Assisted the producer in directing programs or shows.

Bachelor'S Degree, International Relations, 3.91

Activities and Societies: - Head of Public Relations Department at BEM FISIP UI 2022 - Deputy Head of Takoradio Division at KMF UI 2022.

Liberal Arts And Sciences/Liberal Studies, A

IISMA Scholarship Awardee 2023 (Exchange Study Program)

Social Studies

Activities and Societies: - Ketua Badan Formatur SMA Santa Ursula BSD 2019 - Ketua Seksi Olahraga BP OSIS SMA Santa Ursula BSD 2018.