Launched MAD AD Advertising to create impactful communications strategies for changemakers, nonprofits, and prominent figures across the region.Developed content and branding campaigns that support mission-driven organizations in advancing their causes, leveraging creative storytelling and digital marketing.Worked closely with clients to produce engaging, values-driven content that resonates with diverse audiences, enhancing their visibility and impact.

Established NAQD Media as an independent platform producing investigative journalism, creative campaigns, and advocacy content on critical issues like human rights and corruption.Led key projects such as Project 232 (Beirut explosion documentation) and Abnaa el Raseef (documentary on child beggars), recognized for innovative audience engagement and digital tools.Managed a team of content creators, volunteers, and marketers, ensuring financial sustainability through a hybrid model combining media with marketing services.Built partnerships with international organizations and launched digital advocacy campaigns on migration, justice, and social change.

Project manager and creative director of Beirut Talks Freedom conference organized by FNF Lebanon, in collaboration with MAD AD Creative agency

Likalo is a Peer to Peer online platform that connects travelers to locals from cities around the world to offer them both, great authentic experience.

Summer internship in the Marketing department at RizkGroup Communications

Summer internship in the sales and marketing department at Obegi Consumer Products Holding