Antoni Luke-Akagi Email & Phone Number

Greater New York City Area

▶ SCOPE:Provide local/national/global fitness and wellness brands with sales, marketing, operations, safety, human resources and team development leadership to drive revenue growth, open new locations and transform startups into profit centers. ▶ HIGHLIGHTED CLIENTS: ⏺ Tomorrow’s Vision LLC – Orangetheory Fitness – New York, Hawaii, California (Division President) ● Turned around underperforming franchise studios, executed improvement plans, and hired/trained new management.… Show more ▶ SCOPE:Provide local/national/global fitness and wellness brands with sales, marketing, operations, safety, human resources and team development leadership to drive revenue growth, open new locations and transform startups into profit centers. ▶ HIGHLIGHTED CLIENTS: ⏺ Tomorrow’s Vision LLC – Orangetheory Fitness – New York, Hawaii, California (Division President) ● Turned around underperforming franchise studios, executed improvement plans, and hired/trained new management. ● Hawaii Project – Opened 2 new studios while restructuring existing location. Created and executed project goals, timelines, budgets and training and sales plans. Revamped marketing programs, focusing on demographic data. ● Scouted new locations, negotiated leases and developed franchises in 5 markets (DC, Miami, Chicago, SF and LA). ⏺ Flywheel Sports – National (Development Consultant) ● Developed concept around Flywheel’s new program offerings, instructor development in Denver market and rolled out system-wide precision training, rejuvenation efforts and programming. Sourced operational technology and equipment. ⏺ Arena Fitness Innovation – Saudi Arabia (Acting Chief Operating Officer) ● Hired to direct COO functions, maximized financial goals through recession and revamped budgets, financial models and incentives. Developed employee contracts and overhauled sales and service model for entire company. ● Boosted sales by establishing SOPs for fitness, sales and marketing departments and launching marketing campaigns. Show less

Greater New York City Area

Continued:▶ HIGHLIGHTED CLIENTS: ⏺ Nike Inc. – Beaverton, Oregon (Industry Consultant) ● Contracted to consult on conceptualizing business model and operations for new retail concept, from market analysis, to financial modeling, to research on retail locations and demographics. ⏺ BRRRN – New York, NY – (Acting COO) ● Improved financial growth and operations performance as acting COO by restructuring goals, budgets, sales, marketing and standards, and processes… Show more Continued:▶ HIGHLIGHTED CLIENTS: ⏺ Nike Inc. – Beaverton, Oregon (Industry Consultant) ● Contracted to consult on conceptualizing business model and operations for new retail concept, from market analysis, to financial modeling, to research on retail locations and demographics. ⏺ BRRRN – New York, NY – (Acting COO) ● Improved financial growth and operations performance as acting COO by restructuring goals, budgets, sales, marketing and standards, and processes. Established training and development programs for founders and staff. ⏺ Peak Performance – New York, NY (Startup – Interim Chief Operating Officer) ● Led relocation of 13-year-old fitness center into new prime NYC location. Set up new business plans and modeled out revenue-generating streams. Set up sales and operating KPIs and reporting system with SalesForce.com integration. Show less

New York, New York

New York, New York

▶ SCOPE:Directed day-to-to business operations, management, development, team leadership and sales growth for 10 SLT studios and new studio expansion. Hire, train, motivate, direct and evaluate company directors and studio managers. Establish, manage and control all key business metrics to drive company profits and support growth vision.▶ DELIVERED RESULTS:● Facilitated 3 new SLT grand openings, studio setup, staffing, team development and marketing; with 2 more on target.●… Show more ▶ SCOPE:Directed day-to-to business operations, management, development, team leadership and sales growth for 10 SLT studios and new studio expansion. Hire, train, motivate, direct and evaluate company directors and studio managers. Establish, manage and control all key business metrics to drive company profits and support growth vision.▶ DELIVERED RESULTS:● Facilitated 3 new SLT grand openings, studio setup, staffing, team development and marketing; with 2 more on target.● Improved productivity up to 33% in 4 target studios, retrained each team on standard operating procedures.● Eliminated shortages by implementing security and cash handling procedures in all studios. ● Initiated the reorganization of SLT's certification process, resulting in instructor continuity and quality in all studios.● Created a best practice guide and updated training manuals that improved employee development and retention. Show less

New York, Ny / London, Uk (2005 – 2007 & 2008 – 2014)

▶ SCOPE: Multisite - develop, manage and direct PT programs. Trained and coached PT teams on selling to, engaging with and retaining fitness clients. Managed revenue budgets and PT sales goals and tracked results. Ensured customer service standards were established and upheld. Developed and taught group fitness programs including body conditioning, aerobics and boot camp sessions. Recruited, hired, trained and managed fitness teams. ▶ DELIVERED RESULTS:● Awarded Club of the Year… Show more ▶ SCOPE: Multisite - develop, manage and direct PT programs. Trained and coached PT teams on selling to, engaging with and retaining fitness clients. Managed revenue budgets and PT sales goals and tracked results. Ensured customer service standards were established and upheld. Developed and taught group fitness programs including body conditioning, aerobics and boot camp sessions. Recruited, hired, trained and managed fitness teams. ▶ DELIVERED RESULTS:● Awarded Club of the Year 2013, Equinox Lifetime Achievement Award 2012 and Most Inspirational Manager 2011.● Designed a new selling fitness curriculum that was rolled out to 67 locations, increasing company PT revenue. ● Rebranded, remodeled and retrained an acquired location. Met 100% of goals; most lucrative purchase. ● Surpassed PT goal up to 41%. Set company record for usage penetration rate of 23%.● Created a team culture that ignited PT sales growth and collaboration among trainers. ● Increased PT revenue flow 33%, implemented an 8-week PT program from 6 weeks. ● Improved lead generation by leading the social media launch and educational EFTI market teams.▶ Led national/international expansion teams for new clubs.Opened 7 locations in NYC and London. Planned new club fitness sales operations, marketing, grand opening promotions and setup of equipment floor plans and signage. Designed, executed and managed PT and group programs, matching current fitness trends and local markets. Recruited, developed and led fitness training teams.● Achieved 147% of PT usage goal for new club in London—first club in a new region. Hired, trained and developed 38 fitness team members and managers. Created, executed and directed revenue-generating PT programs.● Achieved 2,000 fitness sessions in first 5 months (London), Equinox’s most successful club opening.● Recruited, trained and developed 300+ fitness trainers for new club openings.● Met/exceeded expectations for grand opening timelines, staffing and training. Show less

Greater New York City Area & National

▶ SCOPE: Managed all fitness operations and education for 33 locations in 6 regions with a program budget of $18M. Responsible for the development, introduction, implementation and success of all group and PT programs. Directed development, training, motivation and sales development for more than 380 fitness professionals. ▶ DELIVERED RESULTS:● Converted and rebranded 3 acquired fitness companies to the Crunch brand and business model, resulting in a 10.5% increase in PT sales… Show more ▶ SCOPE: Managed all fitness operations and education for 33 locations in 6 regions with a program budget of $18M. Responsible for the development, introduction, implementation and success of all group and PT programs. Directed development, training, motivation and sales development for more than 380 fitness professionals. ▶ DELIVERED RESULTS:● Converted and rebranded 3 acquired fitness companies to the Crunch brand and business model, resulting in a 10.5% increase in PT sales and 7% productivity improvement.● Created and executed in-house education program that brought standardization and continuity to PT operations. ● Improved trainer retention by 38%, refocusing on quality hiring practices to attract and hire the right talent.● Advanced the success of new hires, designing a 2-week onboarding training and 5-week fundamentals curriculum. ● Surpassed monthly usage projections/benchmarks. Show less

Greater New York City Area

▶ DELIVERED RESULTS:● Played a key role in creating and rolling out the “Sports Clubs for Kids” program for all Northeast clubs.● Boosted client retention and customer service by executing a 12-week operational improvement plan.● Consistently exceeded sales goals by as much as 26% above projected budgets. ● Implemented a massage program that successfully achieved sales and profit goals.● Retrained, reenergized and mentored fitness teams, nurturing a new winning culture that… Show more ▶ DELIVERED RESULTS:● Played a key role in creating and rolling out the “Sports Clubs for Kids” program for all Northeast clubs.● Boosted client retention and customer service by executing a 12-week operational improvement plan.● Consistently exceeded sales goals by as much as 26% above projected budgets. ● Implemented a massage program that successfully achieved sales and profit goals.● Retrained, reenergized and mentored fitness teams, nurturing a new winning culture that produced results. Show less

Vienna, Austria

▶ SCOPE: Directed all fitness sales programs for a premium health club/spa company with 75 clubs in 10 countries and 250K+ members. Developed and implemented fitness training manuals. Assisted in club operations, human resources and budgeting for all fitness departments. Established customer service standards and sales, revenue goals/action plans. ▶ DELIVERED RESULTS:● Exceeded sales projections by 47% for the opening of new fitness and spa departments.● Developed managers… Show more ▶ SCOPE: Directed all fitness sales programs for a premium health club/spa company with 75 clubs in 10 countries and 250K+ members. Developed and implemented fitness training manuals. Assisted in club operations, human resources and budgeting for all fitness departments. Established customer service standards and sales, revenue goals/action plans. ▶ DELIVERED RESULTS:● Exceeded sales projections by 47% for the opening of new fitness and spa departments.● Developed managers and fitness training teams for new club openings. Show less

Vienna, Austria

▶ DELIVERED RESULTS:● Increased sales by 37% and membership retention by 32% in the first 12 months.● Restructured and streamlined operations and recognized as #1 rated health club in Vienna.● Managed a team of 25 fitness employees and structured new Pilates, spinning, fitness and dance programs.

Masters Of Business Administration

Bs – Travel Industry Management (Tim)