In this regional role, I: - collaborated with global cross-functional teams for launch of new consumer packaged goods in US and Canada;- streamlined portfolios and supply chain processes, driving cost efficiencies while improving lead times;- executed global marketing campaigns that increased brand awareness, conversion and trial.

I was responsible for managing 3M's Home Care portfolio from planning and launch to exit strategies. Under my management, the brand saw a consistent increase in sales and profitability. Additionally, I partnered with media agencies for execution of several integrated marketing campaigns that generated new demand, drove conversion and consistently exceeded most campaign metrics.

In this Marketing Manager role, I expanded my scope to: - developing annual marketing plans, setting business objectives and KPIs; - managing a multi-million dollar advertising and operating budget; - working with media agencies on planning, execution and monitoring of marketing campaigns resulting in market share gain;- providing training, support and ongoing oversight for direct and indirect reports.

As Marketing Supervisor I was responsible for establishing product, pricing, and promotional strategies for 3M's Filtrete™ brand in Canada. While in this role, I successfully launched Canada’s 1st smart furnace filter and supporting application on App Store and Google Play, and executed an integrated marketing campaign (x6.5 ROMI). Those initiatives were recognized by 3M's Marketing Excellence Award.

While acting as Category Insights Analyst for the Construction and Home Improvement Department at 3M, I: - identified growth opportunities for retail partners, leading to consistent sales increase, market share gain, and reinforced long-term partnerships;- optimized assortment and merchandizing strategy, delivering double-digit sales lift and improved shopping experience;- presented at Line Reviews with Canada's top retailers, securing multi-million dollar sales opportunities.

As Market Research Analyst in Startech's marketing department, I monitored and analyzed competitive data to help combat numerous threats in information technology (IT) connectivity market. Thanks to my contribution to the company, I received an MVP Award in Marketing after only a few months in the role.

In this role I conducted ongoing monitoring and analysis of company’s performance to derive actionable insights leading to sales growth and improved decision-making.

During my internship with LEDC I planned and implemented a marketing analysis project for a European manufacturer of medical disposables seeking expansion opportunities in North America.This project allowed me to develop an in-depth understanding of Canadian and U.S. health care industries. At the same time, it allowed the European stakeholder to access the inside information on the industry and make knowledgeable decision regarding their business expansion plans.

IBcontacts focused on developing international trade relations at the business and state level. In 2013, IBcontacts won a Bronze award as “Best Non-Bank Trade Services Provider” from a leading trade and supply chain finance information resource, Trade and Forfaiting Review.While working at IBcontacts, I was promoted from intern to market analysis specialist, then supervisor in 6 months through hard work and results. In addition to data research and analysis, this experience involved a lot of administrative tasks. I planned the work of the department, administered a CRM database and performed as a main point of contact for the department.My main achievements included the following:- I authored two articles on retail and automotive industries in Russian and English for the IBobserver magazine. Over 25,500 copies were printed and distributed to top managers, foreign financial institutions and international organizations including EBRD, OECD, IFC and ICC.- Synchronized personal and group quarterly plans with company’s sales plan to even the workload- Prepared quarterly newsletters for CIS companies and 23 financing organizations in 43 countries.- Developed an Excel data analysis model, which helped to increase productivity of the department by 50%. - Was selected as the Market Analyst for a feasibility study for an alternative power infrastructure sponsored by the prestigious European Bank for Reconstruction and Development.- Negotiated with over 200 domestic and foreign partners in Europe, Asia and the USA with IBmatching. Established market entry strategies and forged new partnerships with Ukrainian enterprises to enter foreign markets. The best personal skills I've enhanced at the positions within Market Analysis Department were teamwork and multitasking. I enjoyed the fast pace of working environment at IBcontacts Holding.

The Anti-monopoly Committee is a state body tasked with maintaining healthy competitive environment in Ukraine. During the internship I analyzed an electricity distribution market environment, considered applications of citizens regarding violations of competition law by economic actors, and managed legal documentation in the tribunal decision-making.Although I was an intern, I had a lot of responsibilities and had to assist in making some important decisions. That was the most exciting part of my experience.