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Antonio F. is a Global Brand Manager at Bracco at Bracco. He possess expertise in global marketing, product lifecycle management, project management, pharmaceutical project management, positioning and 39 more skills. He is proficient in French and English. Colleagues describe him as "Antonio was one of the most dedicated professionals at Silicon Biosystems, where I’ve had the pleasure to work with him. He efficiently supervised the work of the biology team in setting up and testing biological protocols for the application of a novel Lab-on-a-Chip device. His ability to follow different projects with precision and competence at the same time and with short deadlines was extraordinary. Open-minded and goal-oriented, he also learnt to deal with professionals from different disciplines in the multidisciplinary environment and to manage the budget dedicated to the projects. Antonio was able also in critical periods for the company’s growth to encourage us to work hard aligned with a sharp increase in team happiness and cohesion. This mix of productivity and positivity set a great example for the rest of the team. I remember him with a particular feeling and I would only be happy to work with him again.", "Working with Antonio was a pleasure. He is a good supervisor, a passionate worker and a good person. He is very precise and accurate. I learned a lot working with him, specifically regarding teamwork and how to share ideas to improve one’s own activity. We often used to work within short deadlines and he was able to manage the various activities to reach the best result. He is a very organized person and for this reason he is good managing people and projects. I am very grateful to him and I will always remember my positive work experience in Alliance Medical.", and "I reported directly to Antonio working on biomedical applications. He was always present in leading the biological part of the work, also giving insightful suggestions about how to improve the hardware/software in the final product. Working together with all the R&D groups, we developed applications and protocols based on the novel technology "Lab-On-A-Chip". Antonio constantly brings a positive attitude within the team, and he also likes discussing and comparing colleague's ideas."
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Global Brand ManagerBracco Mar 2020 - PresentMilan, ItDevelop and ensure the successful execution of the Global Brand Plan, identifying key activities for product differentiation and value creation.Define brand messaging and positioning – moving from a clear strategy to supporting activities.Analyse customer needs, market potentials and competitive scenario.Identify and develop new initiatives to manage product life cycle and to ensure responsiveness to changes in the external environment.Set goals for commercial launches and rollouts.Provide guidance and support to the Regional Teams for the development of the Country Brand Plan.Interact and cooperate with Scientific Societies, KOLs and HCPs to support portfolio value proposition and competitive profile. -
Global Marketing ManagerBracco Dec 2014 - Mar 2020Milan, ItManage the assigned portfolio of products/solutions.Define long-term product strategy and involve other Functions in the implementation of short- to medium-term objectives.Identify, with the support of KOLs, customers, Operational Marketing and Regions, new product developments required to maintain competitiveness on the market.Develop plans for the launch of new products into all relevant markets and existing products in new geographies.Oversee research into new product developments.Develop the communication and promotion strategies. -
Life Cycle Management - Project ManagerBracco Sep 2012 - Dec 2014Milan, ItCoordinate and monitor the implementation and spend of Global Marketing LCM programs including: phase IIIB/IV clinical studies and IIS of global value, new indications, geographical expansion, medical marketing communication, new packaging and administration systems.Ensure the homogeneity, compliance, efficiency and effectiveness of product marketing processes, including the preparation of the LCM masterplan. -
Marketing And Business DevelopmentAlliance Medical Srl Jan 2009 - Aug 2012Lissone (Mb), ItAccountable for the company marketing activities encompassing 3 main areas:- COMMUNICATION: Media planning (B2B and B2C), New brand launch, BTL communication, Event management, Website manager, SEO, Digital marketing- ANALYSIS: Market and customer research, Positioning, Brand funnel analysis, Hospital Information System implementation, CRM and Business Intelligence- BUSINESS DEVELOPMENT (clinical diagnostic centres): Identification of new sales opportunities, Launch and implementation of diagnostic services -
Project LeaderSilicon Biosystems 2006 - 2008Castel Maggiore, Bologna, ItLead a team of 7 staff (including biologists and engineers) in the R&D function.Develop a molecular diagnostic test protocol for non-invasive prenatal diagnosis.Manage the department budget. -
Postdoctoral FellowScuola Normale Superiore 2005 - 2006Pisa, Pisa, ItDesign and perform research projects.Manage undergraduate and Ph.D. students.Structure grant applications. -
SsaIcgeb 2000 - 2001Trieste, It
Antonio F. Skills
Antonio F. Education Details
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Liuc Business SchoolHta -
Istud Business SchoolRegulatory Affairs -
Scuola Normale SuperioreMolecular Biology -
Scuola Normale SuperioreBiological Sciences
Frequently Asked Questions about Antonio F.
What company does Antonio F. work for?
Antonio F. works for Bracco
What is Antonio F.'s role at the current company?
Antonio F.'s current role is Global Brand Manager at Bracco.
What is Antonio F.'s email address?
Antonio F.'s email address is a.****@****ail.com
What is Antonio F.'s direct phone number?
Antonio F.'s direct phone number is +39 02 *****
What schools did Antonio F. attend?
Antonio F. attended Liuc Business School, Istud Business School, Scuola Normale Superiore, Scuola Normale Superiore.
What skills is Antonio F. known for?
Antonio F. has skills like Global Marketing, Product Lifecycle Management, Project Management, Pharmaceutical Project Management, Positioning, Marketing Strategy, Global Strategy, Business Development, Medical Imaging, Contrast Agents, X Ray/ct, Mri.
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