Antonio F.

Antonio F. Email and Phone Number

Global Brand Manager at Bracco @ Bracco
Antonio F.'s Location
Milan, Lombardy, Italy, Italy
Antonio F.'s Contact Details

Antonio F. work email

Antonio F. personal email

Antonio F. phone numbers

About Antonio F.

Antonio F. is a Global Brand Manager at Bracco at Bracco. He possess expertise in global marketing, product lifecycle management, project management, pharmaceutical project management, positioning and 39 more skills. He is proficient in French and English. Colleagues describe him as "Antonio was one of the most dedicated professionals at Silicon Biosystems, where I’ve had the pleasure to work with him. He efficiently supervised the work of the biology team in setting up and testing biological protocols for the application of a novel Lab-on-a-Chip device. His ability to follow different projects with precision and competence at the same time and with short deadlines was extraordinary. Open-minded and goal-oriented, he also learnt to deal with professionals from different disciplines in the multidisciplinary environment and to manage the budget dedicated to the projects. Antonio was able also in critical periods for the company’s growth to encourage us to work hard aligned with a sharp increase in team happiness and cohesion. This mix of productivity and positivity set a great example for the rest of the team. I remember him with a particular feeling and I would only be happy to work with him again.", "Working with Antonio was a pleasure. He is a good supervisor, a passionate worker and a good person. He is very precise and accurate. I learned a lot working with him, specifically regarding teamwork and how to share ideas to improve one’s own activity. We often used to work within short deadlines and he was able to manage the various activities to reach the best result. He is a very organized person and for this reason he is good managing people and projects. I am very grateful to him and I will always remember my positive work experience in Alliance Medical.", and "I reported directly to Antonio working on biomedical applications. He was always present in leading the biological part of the work, also giving insightful suggestions about how to improve the hardware/software in the final product. Working together with all the R&D groups, we developed applications and protocols based on the novel technology "Lab-On-A-Chip". Antonio constantly brings a positive attitude within the team, and he also likes discussing and comparing colleague's ideas."

Antonio F.'s Current Company Details
Bracco

Bracco

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Global Brand Manager at Bracco
Antonio F. Work Experience Details
  • Bracco
    Global Brand Manager
    Bracco Mar 2020 - Present
    Milan, It
    Develop and ensure the successful execution of the Global Brand Plan, identifying key activities for product differentiation and value creation.Define brand messaging and positioning – moving from a clear strategy to supporting activities.Analyse customer needs, market potentials and competitive scenario.Identify and develop new initiatives to manage product life cycle and to ensure responsiveness to changes in the external environment.Set goals for commercial launches and rollouts.Provide guidance and support to the Regional Teams for the development of the Country Brand Plan.Interact and cooperate with Scientific Societies, KOLs and HCPs to support portfolio value proposition and competitive profile.
  • Bracco
    Global Marketing Manager
    Bracco Dec 2014 - Mar 2020
    Milan, It
    Manage the assigned portfolio of products/solutions.Define long-term product strategy and involve other Functions in the implementation of short- to medium-term objectives.Identify, with the support of KOLs, customers, Operational Marketing and Regions, new product developments required to maintain competitiveness on the market.Develop plans for the launch of new products into all relevant markets and existing products in new geographies.Oversee research into new product developments.Develop the communication and promotion strategies.
  • Bracco
    Life Cycle Management - Project Manager
    Bracco Sep 2012 - Dec 2014
    Milan, It
    Coordinate and monitor the implementation and spend of Global Marketing LCM programs including: phase IIIB/IV clinical studies and IIS of global value, new indications, geographical expansion, medical marketing communication, new packaging and administration systems.Ensure the homogeneity, compliance, efficiency and effectiveness of product marketing processes, including the preparation of the LCM masterplan.
  • Alliance Medical Srl
    Marketing And Business Development
    Alliance Medical Srl Jan 2009 - Aug 2012
    Lissone (Mb), It
    Accountable for the company marketing activities encompassing 3 main areas:- COMMUNICATION: Media planning (B2B and B2C), New brand launch, BTL communication, Event management, Website manager, SEO, Digital marketing- ANALYSIS: Market and customer research, Positioning, Brand funnel analysis, Hospital Information System implementation, CRM and Business Intelligence- BUSINESS DEVELOPMENT (clinical diagnostic centres): Identification of new sales opportunities, Launch and implementation of diagnostic services
  • Silicon Biosystems
    Project Leader
    Silicon Biosystems 2006 - 2008
    Castel Maggiore, Bologna, It
    Lead a team of 7 staff (including biologists and engineers) in the R&D function.Develop a molecular diagnostic test protocol for non-invasive prenatal diagnosis.Manage the department budget.
  • Scuola Normale Superiore
    Postdoctoral Fellow
    Scuola Normale Superiore 2005 - 2006
    Pisa, Pisa, It
    Design and perform research projects.Manage undergraduate and Ph.D. students.Structure grant applications.
  • Icgeb
    Ssa
    Icgeb 2000 - 2001
    Trieste, It

Antonio F. Skills

Global Marketing Product Lifecycle Management Project Management Pharmaceutical Project Management Positioning Marketing Strategy Global Strategy Business Development Medical Imaging Contrast Agents X Ray/ct Mri Ceus Planning Budgeting And Forecasting Molecular Biology Crm Digital Marketing Market Analysis Brand Awareness Business Analysis Cell Biology Clinical Trials Cost Reduction Strategies Profitable Growth Geographic Expansion New Indications Imaging Marketing Communications Branding Development Corporate Branding Digital Branding Sem Seo Website Management Market Research Molecular Genetics Medical Devices Nipt Nipd Pharmaceutical Industry Biotechnology Life Sciences Radiology Cardiology

Antonio F. Education Details

  • Liuc Business School
    Liuc Business School
    Hta
  • Istud Business School
    Istud Business School
    Regulatory Affairs
  • Scuola Normale Superiore
    Scuola Normale Superiore
    Molecular Biology
  • Scuola Normale Superiore
    Scuola Normale Superiore
    Biological Sciences

Frequently Asked Questions about Antonio F.

What company does Antonio F. work for?

Antonio F. works for Bracco

What is Antonio F.'s role at the current company?

Antonio F.'s current role is Global Brand Manager at Bracco.

What is Antonio F.'s email address?

Antonio F.'s email address is a.****@****ail.com

What is Antonio F.'s direct phone number?

Antonio F.'s direct phone number is +39 02 *****

What schools did Antonio F. attend?

Antonio F. attended Liuc Business School, Istud Business School, Scuola Normale Superiore, Scuola Normale Superiore.

What skills is Antonio F. known for?

Antonio F. has skills like Global Marketing, Product Lifecycle Management, Project Management, Pharmaceutical Project Management, Positioning, Marketing Strategy, Global Strategy, Business Development, Medical Imaging, Contrast Agents, X Ray/ct, Mri.

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