Antonio Augusto Ribeiro Neto Email and Phone Number

LINK is an engineering, consultancy and business company that operates throughout Brazil. Focused on development and improvement of its clients’ activities, LINK provides commercial management, sales force and technical-operational consultancy, supporting and helping them achieve planned results.Recently the company prepared itself to operate in the international steel market. Using its network and partners abroad, the company started dealing Brazilian cast products in the EU and representing manufacturers of forged and rolled mill products in Brazil, including “raw material” (i.e. billets and blooms).I have managed the company since its foundation and work with an experienced team to support market relationships.

I cut down company vulnerabilities through the development of suppliers, materials and products for critical items.

As Commercial Manager at HEWITT Equipments and CRUZAÇO Foundry, I was responsible for commercial relations with the market, especially Sales and Technical Assistance operations (before and after Sales) and reached the set goals (KPI's).

Started at ALCADI in early 1998 and empowered company to operate all throughout Brazil in several industrial segments, mainly with capital goods. ALCADI became specialized in selling cast and forged products, focusing in developing new markets for steelmakers, outside their core business. USIMINAS and MWL GmH were its main customers, but it also operated only providing sales force alongside SIDERAL, MORENO, ALTIVO, CORRADI, MOXBA and UMSA, among others.Main activities:• To develop business strategy alongside associates foccusing both on finance resulting and customer satisfaction.• To lead Comercial area in executing strategy, reaching KPIs and promoting collaborative enviroment at work.• To lead and motivate Commercial team: forming, training, mentoring, challenging and recognizing results;• To monitor customer satisfaction and competitors using CRM tool, tracking and registering informations and activities;• To identify new business opportunities registering products features, market attractiveness and potential. To stimulate feasibility analysis and define their market introducing strategies.Main partnerships and outcomes:- MWL / GmH Group (railroad supplier with headquarter in Germany) - between 2001 and 2017• Structured a business unit with MWL for the commercialization of semi-finished steel products. Actions have increased the representativeness of this area in the company's business reaching 10% of revenues.• Consolidated MWL as one of the largest players in the Brazilian semi-finished steel market reaching 30% of share.- USIMINAS (traditional steelmaker) - between 1998 and 2009• Achievents: products unit’s mark-up were the highest among company’s products and full-capacity of production unit was sold during all agreement time.• Led sales and consolidated company outside its core business: the segment of cast and forged products (non-flats).

Teaching in graduate program of Mechanical Engineering College at UNICAMP, taught contents of disciplines of the Specialization Course in Industrial Quality Engineering, such as:- Implementation of Standardization for Quality Assurance Systems,- Production Management Techniques and- Quality Costs Management.

Managed Forging Shop and Heat Treatment Department and facilities. Achievements include:• Formulated and executed workforce capacity-build and training programs focusing on HSE and performance;• Led facilities revamping which allowed the expansion of the company's capabilities;• Updated cost system and started the implementation of an integrated management system (ERP);• Developed the manufacturing of special steels and supported activities alongside the commercial sector which expanded the company's capabilities, portfolio and revenues, in addition to contributing to the consolidation of a culture of innovation, motivation and searching for results throughout the entire organization.

Working at IMPROVE, led IBM project on acquiring CSN processes knowledge, which allowed it to develop a new ERP management system to steelmaker.This project’s goal was to provide IBM all information required to developing a system able to manage and control all CSN’s manufacturing processes of steel production. All information related on CSN’s order dressing products - engineering, planning, manufacturing, control and quality - as well as those related to the strategic management of manufacturing - costs, demands, stocks and logistics, among others, was made available.Project finished ahead of schedule and within budget.

Started my career at ELETROMETAL, a manufacturer of steels and special alloys, as Technical Assistant Engineer and soon I engaged on TQC Program acting as facilitator. I ranked positions and later I managed Forging Shop and Rolling Mill Departments where I focused on people training, empowerment and management, problems solving and quality, routines establishment, productivity improvement and cost reduction. Achievements include:• Training and engagement of workforce throughout intensive qualification programs, personal and technical, proven by improving on health, technical and quality indicators.• Led projects starting new equipments and processes facilities, including automation, increasing the company's competitiveness on capabilities, productivity and portfolio.• Participated and conducted programs such as implementation of quality assurance system ISO / QS 9000, PDCA and TQC management systems and others such as TPM, KAIZEN, FMEA, FTA, QCC, 5S and ERP. Also contributed to quality system as lead auditor in internal and supplier audits and to rationalization of costs system through contract management.