Antonio Carrozza Email & Phone Number

Skokie, Illinois, US

Schaumburg, Illinois, US

Oversee the construction of startup eCommerce marketplace website from concept to creationInvolved in all aspects of setting up the new business including: documenting requirements, brand strategy, website design and functionality, budget management, resource allocation and marketing plan creationCreate and maintain website taxonomy and product category.

Elevated to company General Manager after 3.5 years on-the-job, based on demonstrated expertise and leadershipManaged all marketing programs including strategy, planning, and execution, to ensure all sales goals were met and increased company revenue +72% over 8-year periodDeveloped annual marketing goals, sales projections, budgets and tracked expenses to.

Directed vendors and company personnel to ensure digital marketing growth across all channels, including SEO, Affiliate Marketing, Email, Social Media, PPC and MerchandisingWorking directly with Media agency, developed long term growth plans resulting in +117% lift in organic revenue and +114% lift in affiliate marketing revenue over 5-year periodManaged.

Managed the development and execution of internet marketing plans designed to acquire consumers for top clients within Telecommunications Industry such as Comcast and Time Warner Cable Coordinated efforts among cross-functional Media, Creative, Analytics and Operations teams to ensure successful delivery of program objectives Identified and implemented new.

Managed and lead a team consisting of business analyst, web producer, marketing specialist/copywriter, and search campaign specialist in a Segmentation Marketing program targeting high value segments for Discover CardIdentified relevant and successful product promotions using Comscore and Claritas consumer analysisEnhanced landing page design to improve.

Documented and implemented successful operational and technical processes supporting clients in Financial Services Industry, including Discover Card, Capital One, Fifth Third Bank and Wilmington FinanceSuccessfully managed all operational aspects of Capital One and Wilmington Finance new client launches, including site design, functionality, tracking.

Worked closely with Client Services team to define project strategies and produce operational plans for execution of projectsSupplied detailed business requirements for transition to lead developerDefined and executed Leapfrog’s first online multivariate creative test

Managed look and feel, functionality, information architecture and overall user experience on the uBid.com websiteRepresented Marketing department in all company-wide projects and developed business requirementsManaged cross-functional teams during two major site redesign projects

London, GB

Serviced employees of Allstate Insurance Company in solving complex issues concerning benefit plans, including questions regarding pension, 401(k) and deferred compensation