Antonio Carrozza Email & Phone Number

Skokie, Illinois, Us

Schaumburg, Illinois, Us

Oversee the construction of startup eCommerce marketplace website from concept to creationInvolved in all aspects of setting up the new business including: documenting requirements, brand strategy, website design and functionality, budget management, resource allocation and marketing plan creationCreate and maintain website taxonomy and product category treeDevelop process for product content procurement and direct oversight for creation of 30K+ product pages within 8-month periodLead the strategic direction of the product portfolio including managing manufacturer relationships, category build outs, product page improvements and competitive analysisOversee website content including: SEO copy, blog articles, social media posts

Elevated to company General Manager after 3.5 years on-the-job, based on demonstrated expertise and leadershipManaged all marketing programs including strategy, planning, and execution, to ensure all sales goals were met and increased company revenue +72% over 8-year periodDeveloped annual marketing goals, sales projections, budgets and tracked expenses to ensure we achieved desired ROIManaged marketing and development plan of $485K per year and achieved growth objectives inside budget with 100% consistencyAdministered daily activities and operations of each department along with providing direct supervision of all managersWorked closely with owners to develop new product lines, categories and ideas for company growthDeveloped and implemented new organizational structure to create more efficient internal processesDevised plan to foster better communication amongst managers and facilitate “work for one another” approach to team environmentCommunicated company strategy and provided regular updates to managersDeveloped and implemented long term company goals to meet business and profitability growth objectives

Directed vendors and company personnel to ensure digital marketing growth across all channels, including SEO, Affiliate Marketing, Email, Social Media, PPC and MerchandisingWorking directly with Media agency, developed long term growth plans resulting in +117% lift in organic revenue and +114% lift in affiliate marketing revenue over 5-year periodManaged development and execution of website functionality and enhancements, including 2 major site redesigns each resulting in +18% lifts in overall site conversionFacilitated construction of back-end content management system to make real-time site updates, reducing development costs by -4%Implemented A/B and multivariate site testing to optimize website user experience and conversionContinually reviewed and analyzed data through Google Analytics and internal reporting to identify actionable insights and optimizations of online marketing initiativesDeveloped and implemented mobile shopping experience for website that increased mobile revenue +213% in first yearManaged beginning to end process for assembling and delivery of company direct mail catalog sent to 300K+ homesDesigned marketing collateral for website (Photoshop)

Managed the development and execution of internet marketing plans designed to acquire consumers for top clients within Telecommunications Industry such as Comcast and Time Warner Cable Coordinated efforts among cross-functional Media, Creative, Analytics and Operations teams to ensure successful delivery of program objectives Identified and implemented new marketing initiatives focused on improving user experiences in an effort to increase site conversion, revenue and gross profitDevised an innovative approach for site redesign that resulted in over 20% increase in overall consumer conversion, exceeding program forecast for the remainder of 2011Devised strategy for a new Mobile Channel campaign through the implementation of highly effective mobile landing pages

Managed and lead a team consisting of business analyst, web producer, marketing specialist/copywriter, and search campaign specialist in a Segmentation Marketing program targeting high value segments for Discover CardIdentified relevant and successful product promotions using Comscore and Claritas consumer analysisEnhanced landing page design to improve consumer conversion based on demographic researchDeveloped a full Search Engine Optimization (SEO) strategy to improve natural search rankingImplemented Social Media integration strategy allowing consumer to consumer “word of mouth” advertising

Documented and implemented successful operational and technical processes supporting clients in Financial Services Industry, including Discover Card, Capital One, Fifth Third Bank and Wilmington FinanceSuccessfully managed all operational aspects of Capital One and Wilmington Finance new client launches, including site design, functionality, tracking, reporting, testing and database buildFully managed site redesign and HTML overhaul aimed at acquiring consumers through SEOConstructed website launch process flows and wireframes to ensure requirements and objectives were met in site design and development

Worked closely with Client Services team to define project strategies and produce operational plans for execution of projectsSupplied detailed business requirements for transition to lead developerDefined and executed Leapfrog’s first online multivariate creative test

Managed look and feel, functionality, information architecture and overall user experience on the uBid.com websiteRepresented Marketing department in all company-wide projects and developed business requirementsManaged cross-functional teams during two major site redesign projects

London, Gb

Serviced employees of Allstate Insurance Company in solving complex issues concerning benefit plans, including questions regarding pension, 401(k) and deferred compensation