Retail selling is evolving. Studio 321B specializes in POP UP themed sales events. The emphasis and success of these events is based on consumer behaviour,Demographics and Psychographic and theme based experience selling.The company is multi faceted one being The Pop Up EventsThe second is training for both retailers and pop upsThe third and final designing unique jewelry pieces.

Our companies main focus is Trade and Design alliances we are a Trade only showroom, that not only specialize in flooring and installations! We also design and import beautiful and innovative Bespoke area hand knotted rugs!!!

Social Media Development and Presence for the brand.Training for the sales team to meet and exceed expected targets. Relationship maintenance and building with trade professionals.New designers support and in class education.

Developing & retaining Designer alliance.Directing consultation process, and initiating product selection and development.Project management & folio review, with focus on application interpretation and best placed directives.Developing Leads * Relationship building * Industry imitative developmentSocial media, Purchasing, Media & Marketing.Strategic sales forecasting and development planning.Effective team mentoring and showroom support.Sterling customer support and memorable sales and service engagements; simply the best!

Managed the day-to-day operations of a sole proprietorship with both a retail showroom and industry sales of flooring.Established business planning, forecasting, budgeting, pricing and profitability strategiesMonitored accounts receivable and payable systemsNegotiated supplier contacts and installation contractsDeveloped marketing/advertising strategies including establishing a Web presence and E- Commerce capability for the companyEstablished policies, procedures and training models to assist the sales team in delivering exceptional quality service and value to clients in a highly competitive market placeMotivated a sales team of 2 employees and 5 consultants to achieve sales success

Managed staff to support clients and optimize their purchasing of productsEstablished and deployed sales polices, procedures and training resulting in 5% market share increase exceeding profit modelCreated new visual merchandising strategy including renovation of showroom facilities, designing of a trade show display, designer and consumer educational sessionsDeveloped marketing strategies and programs to ensure consistency of corporate imageImplemented sales forecast and monitoring system to ensure targets are metConducted account reviews and surveyed client satisfaction to identify areas to increase client loyaltyInitiated market segmentation and trade research data to study industry competitivenessPrepared budgets and monthly status reports to ensure cost reduction targets are met

Reviewed sales policies, procedures and trained staff to exceed profit modelDesigned marketing strategies/programs to ensure consistency or corporate messageEnhanced sales forecast/monitoring system to ensure sales targets are met Conducted account reviews, surveyed client satisfaction to retain designer client loyaltyInitiated designer information sessions to increase company profilePrepared budgets and monthly status reports to ensure cost reduction targets are met

Managed the day-to-day operations of a sole proprietorship with both a retail showroom and industry sales of flooring and antiques including:Established business planning, forecasting, budgeting, pricing and profitability strategiesMonitored accounts receivable and payable systemNegotiated supplier contacts and installation contractsDeveloped marketing/advertising strategies including establishing a website for eCommerceEstablished policies, procedures and training models to assist sales team in delivering exceptional quality service and value to clients in a highly competitive marketplaceMotivated a sales team of 3 employees and 2 consultants to achieve sales success

Created new sales concepts to expand market share and develop new client baseDesigned new market strategy including advertising and promotional material, showroom and trade show displays, consumer and trade direct marketing campaignsManaged, trained and mentored a sales team of 6 to achieve sales targetsDeveloped new designer relations which increased over all sales

Redeveloped sales and marketing techniques for the Interior Design CommunityRedesigned showrooms to add creative, fresh and innovative approach to merchandisingSingle point-of-contact for Designers, Architects and Retail ClientsDeveloped exclusive lists of elite clients loyal to the customer service excellence provided which resulted in high commission enumeration

Grew the oriental rug division took this division from being in the red to turning a profit within two years.Developed sales policies, procedures and training model to promote business objectives.Implemented inventory control systems resulting in 10% reduction in shrinkage.Developed new marketing and visual merchandising strategies which increased market share by 30%Provided leadership and mentoring for a sales team of 20 members.Created theme displays for sales periods.Visually merchandised the store in boutique style displays to increase visibility of products that increased sales in all departments including broadloom, hardware, bath and boutique products as well as area rugs.Increased company visibility by conducting design seminars and presentation at historical building such as Spadina House discussing the use of the companies product line throughout history.Trained and mentored the sales team, to become better acquainted with the products provide which increased sales confidence and product knowledge generating higher sales.Conducted design student nights with students from Sheridan College and George Brown increasing future business potentials for the business.Held product information meetings with both staff and clients to educate both on products and the use of products within the homes.

Contributed to the creative and editorial development of the Canadian Select Homes publication including:Prepared lineups for all issues including establishing production, graphic and editorial schedulesAssigned, directed and approved the production of all design stories, photo shoots, layouts, gallies, final boards and chromes prior to printPromoted CSH to the media, consumers and trade including design media materail, trade show displays, consumer talks,ect.Editor-at-large and managed staff of 4 associate editors