Antonio Luchetta Email and Phone Number

I was responsible to strengthen the brand presence of Thompsons and Thursday Plantation across key Grocery and Pharmacy banners located within the South Island regions of New Zealand. My remit was analysing portfolio performance data, build successful market plans within South Island and follow with infield execution.

As a product and portfolio Manager I was responsible for the IQOS brand (Innovative Heated tobacco category) as well as the conventional side of the business, which included internationally recognised brands such as Marlboro and Chesterfield. I oversaw seasonal campaigns and Limited edition offers from a product perspective, also managing multiple SKUs through its corresponding lifecycle.KEY RESPONSIBILITIES:• End to end cross functional project management of all NPLs• Commercialisation of planned launches through identified channels• Strategic planning and execution of product related offers (campaigns, bundles, Limited editions within allocated budgets

As a Programs Manager I was responsible to design, develop, monitor and refine new as well as existing digital and non-digital programs using customer centric tools. The creation and refinement of the programs that I was part of used Agile Project Management methodologies, to ensure focus and velocity on the entire process; from planning to release of the program . As part of the programs I have either started, or helped to refine were; lead generation, 14day trial, Money Back guarantee, Trade in and trade UpKEY RESPONSIBILITIES:• Leading new Customer centric programs based on consumer insights• Improving existing programs using Agile framework• Budget control for programs based on opportunity sizing and opportunity gaps to ensure successful ROI.

Responsible for leading, managing and coaching a team of six Territory Managers to successfully implement sales activities within a defined geographical region, in order to achieve volume and market share growth. KEY RESPONSIBILITIES:• Ensure that divisional volume targets are met with allocated budget, as well as guaranteeing the portfolio of products and their equity are maximised.• Motivate and develop territory managers in their individual territories aiming for overall organisational growth as well as their own personal and professional development.• Develop Territory Manager’s KPI’s & cycle objectives• Provide appraisals through infield coaching & formal review• Forecast & maintain budgeted trade spend • Develop, test and deploy trade tools using Agile methodology

Responsible for planning, developing and coordinating the deployment of brand programs/activities in-line with the strategic direction established by the business. Proactively utilising existing and innovative tools such as agile methods to grow brand equity. Developing and executing brand/trade programs based on various market needs within allocated budgets.

Responsible for maximising the presence of Philip Morris brand portfolio across over 150 outlets by building relationships with key decision makers in South Inland. My focus was to drive and implement store initiatives, executing the overall commercial strategy, which included, educating retail staff on the category, negotiating space and range.