I'm currently leading culture communications and talent brand marketing at Levi Strauss & Co., I spearhead internal and external culture communications, change management and develop innovative strategies as part of the DE&I and Corporate Affairs teams.My primary focus is on cultivating and sustaining a culture of inclusion and belonging, making LS&Co. the employer of choice for top-tier talent. I work closely with our Chief Diversity, Equity, and Inclusion Officer, managing executive communications and driving initiatives that highlight our commitment to diversity and inclusion.By crafting compelling narratives and leading impactful campaigns, I ensure that our brand stands out in the fashion industry and society at large. My role involves not only enhancing internal engagement but also promoting LS&Co.'s values externally to attract and retain top talent.In essence, I leverage creative communication strategies to amplify our brand's message and foster a workplace environment where everyone feels valued and included.

SocialMedia.org is a prestigious, vendor-free membership organization exclusively catering to professionals who hold leadership roles in social media at prominent companies. As a member, you gain access to confidential insights, resources, and a supportive community of like-minded individuals who are shaping the social media landscape within their organizations. I served on the board during my time with GSK.

Led an innovative communications program focused on Multiple Myeloma resulting in increased awareness, positive media coverage and enhanced investor confidence in this therapy area and portfolio.

Led a digital communications strategy that increased engagement by 25% across socialchannels and improved GSK’s visibility within key therapy areas, directly influencingstakeholder engagement.

Drove a 25% increase in job applications through social media channels byimplementing a global content strategy that enhanced engagement with targetaudiences.

Enhanced team performance by 15% and improved manager effectiveness scoresthrough the execution of the ‘High Performing Teams’ initiative, positively impacting100,000 global employees.

Secured a 25% faster product approval rate in Saudi Arabia and expanded marketaccess in Russia through successful external advocacy strategies and governmentprocurement programs.

Achieved a 40% increase in media mentions and a 50% rise in social mediaengagement by shifting the narrative from product-focused to science-led innovation,amplifying GSK's corporate reputation and employer brand.

Contributed to a 6% increase in vaccine sales through the launch of priority brands andthe successful execution of a meningitis awareness campaign that garnered positivemedia coverage.