Antonio Affonseca Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Brazil

São Paulo Area, Brazil

São Paulo Area, Brazil

Start Up

Maior programa de aceleração de Startup do Brasil, reunindo Wayra, Liga Ventures e o BNDES.TapToGo foi acelerada em um programa presencial com foco em MVP e PMF.

South America

Business development for Advanced Analytics and Cloud Sync Storage platform at Tier 1 Carriers in Brazil.Account management for Claro Sync at Americal Movil Brazil operation.

Latam / Brazil

Current Partnership and Strategic Alliance role.Account management : TIM, Oi and Claro (Tier 1 account).Business Development : new products and channells

São Paulo Area, Brazil

Management for the current 25 content providers partner across LATAM.Business development for new partnerships to add value on the product portfolio

Brazil

Developed planned and launched a Value Added Service (VAS) product for Claro Brasil.Management of the current on air products Claro Sync and Claro Segurança.

São Paulo Area, Brazil

Food Service market research and analysis.Develop business strategies to support the business plan.Go to market planning and execution.

Founder and CEO.Emporio Alba was a food service company for pies and soup, supplying frozen products for mediun food service chains and small coffe shops.

Direct marketing strategy for personal loan business unit.Restructured all the direct marketing supply chain resulting a R$ 2,5 million saving.This project was awarded with the first place of 2007 Citi Brazil Annual Award..

Develop sell out strategy for Nestle product at Wall Mart Brasil.Search for new ideas on POP communication.Manage the usual POP sell out actions (extra point, banners, shellf material, sales force trainning and promotional paper)Results :The first Nestle worldwide unit to develop a POP campaign for the wealness, healthness and nutricion concept , customizing a part of the Wall Mart supercenter store with the Nestle products and a team of nutrition students teaching the customers.

Development and implementation of promotional activities at the POP;- Improve the performance of Nestlé products in Wal-Mart POP (increase turnover and exposure)- Training and orientation of field staff Nestlé Wal Mart;Sales Supervisor - (last step of the trainee program, started in Jan/2003, which included five months in trade mkt, 5 months promoter, promoter 5 of seller, seller 5 months and 5 months of supervisor)Responsible for staff (4 and 39 vendors prosecutors) do Oeste Paulista, working in Small and Medium Retail, KA, Wholesale Distributors and the RegionReport to: Regional Manager SPII- Responsible for the administration of volumes and profitability of the sector, divided into 33 categories of products;- Development and implementation of POS actions ;- Execution of price, distribution, promotion and positioning plans in all trade in the region;- Responsible for the training and development of sales staff and promoters;Main Results:- 7% real growth in the sector, compared to 2003, without compromising profitability with increased rates of numeric and volumes distribution within categories.- Increased share of space in all categories - Area IV (source: ACNielsen)

São Paulo Area, Brazil

São Paulo

Post Graduation (B.A.), Business Administration

Post Graduation (B.A.), Market Intelligence

Bachelor, Marketing And Advertising

Education record