With nearly 15 years of experience as a Web Designer Generalist, I have a strong background in UX/UI, product design, and coding, with experience across digital and creative agencies. I've designed for a wide variety of projects and brands, including recent clients such as Aristocrat Leisure, OzHarvest, the Australian Youth Orchestra (AYO), and WICKED the Musical.

Some of my accomplishments in this role include designing an employer profile page template that experienced a 275% increase in organic traffic, leading the design of a portal dashboard for clients from ideation to production, and creating a design system that reduced design and development time by 30%.I led design projects, participated in product strategy and decision-making, defined product requirements, facilitated design workshops, and mentored junior designers. I collaborated daily with product managers and engineers to create user flows, wireframes, and mockups for production, tested assumptions with real users, designed and maintained a design system, and assisted with front-end debugging.

I oversaw the creation of high-quality designs and user experiences for over 50 websites of Australia's and New Zealand's biggest live event brands, which generated the majority of their digital sales leads.As a Lead Digital Designer, I oversaw the creation of high-quality designs and user experience for ACMN clients and their productions, including The Book of Mormon, Come From Away, Magic Mike Live, Sydney Festival, White Night Melbourne, and L’Étape Australia. Additionally, I was responsible for the company's new branding project, which involved concept development and the design and delivery of a new website.This role required strong strategic skills, keen attention to detail, and a thorough understanding of visual design, user experience, user interface design, branding, and coding.

As a digital designer, I was involved in the company's "digital plus" transformation initiative, which aimed to generate 60% of its revenue from non-print sources by 2017. I played a key role in designing and developing the company's first in-house microsite and advocating for responsive email marketing design. I also created the first responsive email marketing template and handled the full production process of marketing materials for brands such as The Sydney Morning Herald, The Age, and Financial Review, as well as a variety of national events including the NSW Food & Wine Festival, Good Food Month, and City2Surf.

As a Jr. Digital Designer, my responsibilities included providing comprehensive support to senior designers and project managers in the fields of user experience design, user interface design, research, branding, frontend development, innovation, and strategic thinking for web, mobile and social. I also designed and developed the company's first series of email marketing.