Writing• Author blogs on topics like enterprise networking, cloud, data centers, digital infrastructure, andsustainability technologies for IT infrastructure providers• Interview clients to ghostwrite thought-leadership articlesProofreading/editing• Ensure accuracy and consistency in written materials: Review and proofread various types of writtencontent, including articles, blog posts, reports, marketing materials, and other documents.• Check for grammar, spelling, punctuation, and formatting errors, ensuring the content is error-free,coherent, and consistent in style and tone.• Adhere to the AP style guide, editorial standard, and company-specific guidelines to maintainconsistency in formatting, citation, and referencing.• Communicate effectively to address any concerns or questions regarding the proofreading process.SEO• Create compelling and engaging SEO, incorporating SEO keywords strategically to enhance organicsearch rankings and drive traffic to clients' websitesClients (past and present): Amazon, CIRRUS by Panasonic, Atlassian, IBM, Everstream Analytics, Blissfully, DevSquad

Share of voice contentRevised a learn page to help it jump 24 spots to #1 on the SERP.

MarCom content

• Boosted organic traffic and conversions SEO solution pages in the first month• Conducted an SEO audit and coordinated optimization efforts to bring the site score from 80 to 100 in 3 months• Assumed the role of Marketing Manager during a critical transition period• Managed a marketing coordinator to reestablish the email lead generation engine• Performed an in-depth target audience analysis to identify key channels and opportunities for a product/service pivot• Monitored and coordinated with the engineering team to move the website from a .com to a .ai• Searched and hired freelance writers to help develop content for the new website• Conducted in-depth SEO research and developed an SEO site and content strategy

• Increased organic search traffic by more than 500% in 12 months• Also increased organic social traffic by more than 500% in 12 months• Wrote a press release that, in coordination with a PR firm, helped garner placements on VentureBeat and TechCrunch• Led content strategy, including developing taxonomy and content architecture for the company blog• Planned and organized content in a clear taxonomy to optimize search and discovery• Planned and wrote content about AI, NLP, and the fintech industry• Oversaw blog and social media content production• Collaborated with internal and external partners

Focused on SEO topics and solution (sales) pages. But as a writer in the IBM Blue Studio, I was responsible for writing all things content: articles, blogs, case studies, copywriting, ebooks, emails, presentations, and web pages.• Wrote the "What is blockchain security?" page which ranked number one on Google's search engine and garnered a snippet• Contributed SEO content to Cybersecurity, PaaS, IT infrastructure, and data storage topics that helped boost organic search traffic by 58% within a year• Edited and wrote the 3rd edition of The Founder’s Handbook: An introduction to building a blockchain solution

• Found client stories and interviewed sales reps to help the team achieve 45 client references—nearly double the goal—in less than a year.

• Managed content on Seismic, Solution Gateway, and Software Sellers Workplace platforms• Quality controlled assets for sales teams, including proofreading, editing, approving, and publishing content• Helped authors create and publish content• Adhered to taxonomy and content architecture for optimal findability• Tagged and categorized diverse content with relevant metadata to enable discovery• Analyzed metadata and usage data to inform content strategy decisions• Documented taxonomy governance policies and content curation processes

Boosted the click-through rate and open rate by 12% and 15% in less than 8 months, respectively, curating and writing newsletter content and coordinating service update notices for IBM Cloud customers.• Curated relevant content from various sources for email campaigns• Tagged and categorized diverse assets to optimize discovery and reuse in the newsletter• Coordinated with subject matter experts to appropriately tag and classify content

Planned, launched, coordinated, tracked, and reported marketing-related projects, from producing event pages to building new web sales funnels and optimizing existing ones.

Produced, tracked, and reported on email marketing campaigns for the company's promotions and marketing content.

• Led the development and execution of integrated marketing campaigns, from conception and production to deployment. • Redesigned the "Road Piece," the centerpiece for student recruitment• Unified the Admission Office's visual brand and identity• Developed and co-wrote personal email campaigns to drive lead generation and conversions• Managed a junior designer• Managed the Admission Office social media account and supervised 4–10 student social media content producers.

• Collaborated with university Directors, Associate Vice-Presidents, and Vice-Presidents to design campaign solutions to help reach departmental goals • Produced, filmed, and edited promotional videos• Designed and built custom, responsive emails and web landing pages

• Installed and implemented a project-management system to track and streamline the content-production process.• Won the 2009 CASE Circle of Excellence Grand Gold Award: Special Program Publications Packages for The Sarofim School of Fine Arts Renovation Dedication design package• Won the 2009 CASE District IV Grand Award: Brochures/Flyers/Booklets (one-color) for TheSarofim School of Fine Arts Dedication Program• Won the 2009 CASE District IV Achievement Award for Visual Design (Special Pieces, Cover Design, Posters, Design Improvement) for the poster, invitation, and program for Brown Symposium XXXI Science & Religion: Conflict or Convergence?

Designed, produced, launched, and tracked direct-marketing campaigns (email, landing pages, and print) for tech clients like Dell, Microsoft, Symantec, Cisco, and more.

Designed video/ television graphics and typeset copy in a deadline-driven environment that demanded speed and accuracy.

Learned the fundamentals of recording audio in a professional environment, setting up recording equipment and assisting the engineer before and during recording sessions.