Naming creation and brand conceptualization for customers and agencies.

As a UI and Brand Designer I was responsible for the creation and management of cohesive, differentiated visual experience across the entire user journey at SV Academy. I was the advocate for and owner of our brand identity, and create systems and guidelines to drive high quality visuals across SV Academy and SV contractors. I partnered with the VP of Marketing to create and develop the SV brand identity, and own how that identity is then reflected into visual touchpoints that communicate brand quality and attract relevant audiences.