Process Improvement for the implementation of Lean Manufacturing and Six Sigma practices to optimize pharmaceutical processes and management. Focus on reducing operational costs as well as analyzing and restructuring workflows, resulting in increased efficiency.Corporate Governance through the development of policies and structuring to ensure more effective management.Strategic Planning with the creation and execution of long-term strategic plans, aligned with corporate objectives and growth targets. Conducting SWOT analyses, Business Model Canvas, Balanced Scorecard, and defining KPIs for continuous monitoring and adjustment of strategies.Data Management and Market Intelligence by coordinating teams focused on data collection, analysis, and interpretation to support business decisions. Implementation of Business Intelligence (BI) tools for monitoring key performance indicators (KPIs) through strategic and managerial dashboards (Power BI and SQL).Project Management for Expansion, Training, and Development leading the project team for expansion and integration of new units, managing schedules, budgets, and resources. Creating training and development programs to upskill teams and leadership, aligning skills with business needs. Managing cross-functional teams, promoting collaboration and alignment in critical projects.

● Design and leadership of a global program of excellence for hospitality operations, resulting in substantial improvements in zone/country results in the areas of financial performance (EBITDA, Pricing Strategy, Cost Reduction) and Inventory Management (Waste Reduction and Management Supply Chain).● Effective supervision of operations in B2C and B2B environments, including the successful management of franchises, ensuring a high standard of performance and consistency across all areas of activity.● Development of methodologies and training in the areas of people management, focused on qualifying operations teams and franchisees, as well as implementing a global system with the Colombian team.● Constant innovation in the customer journey, implementing creative solutions and strategies to meet evolving market needs and consumer behavior, resulting in a significant increase in customer loyalty and retention rates, using methods such as Kaizen, SMED and others .● Weekly meetings with Operations Managers from the following countries: Brazil, Argentina, Colombia, Paraguay, Uruguay, England, Italy, China and South Korea.● Partner manager in global projects to capture consumer data and behavior, generating strategic insights for the company's brands, from artisanal to Stella Artois and Corona.● Development of plans and strategies for crisis management, with efficient execution in times of challenge, ensuring the continuity of operations and preserving the company's reputation.● Part of the team of managers responsible for the global operation manuals of new franchise brands, such as Vista Corona and Frites Artois.● Responsible with the Global Operations Director for the company's strategic definitions globally regarding its own and franchised operations.

● Driving ongoing developments and innovations in the franchise business of ZX Ventures, the global innovation and growth arm of AB InBev, with a proven track record of identifying and implementing innovative strategies that have driven growth and profitability.● Constant and strategic collaboration with marketing teams to solidly build the branding of franchise networks, ensuring a distinct and attractive brand identity that has translated into greater customer recognition and loyalty.● Effective collaborations with supply teams, ensuring adequate and efficient supply of franchise network operations, resulting in effective and optimized inventory management.● Leads the management of legal issues, ensuring compliance with regulations and standards, as well as proactive risk mitigation, ensuring uninterrupted operations and minimizing exposure to potential legal challenges.Main results:● Co-founder of two franchise networks, with full responsibility for concept development, expansion, implementation and operations, resulting in the successful establishment of ventures that demonstrate sustainable growth and success.● Franchisee satisfaction always above 84%, being one of the top 3 global managers.● My team's satisfaction was above 90%, being recognized as one of the top 5 global managers at ZX Ventures.● Opening of more than 20 franchised units of the Bar do Ursa and Refúgio Patagonia chains.● Assessment of national and global managers always as High Performer.

● Responsible for managing Brand Experience projects in the retail sector, driving strategies that resulted in significant improvements in brand image and customer satisfaction, strengthening the company's position in the market.● Demonstration with a special focus on expansion and innovation to enhance the customer experience, successfully implementing innovative projects that raised the level of customer service and increased loyalty.● Active leadership in the design and development of new business models, including Bar do Urso, Toca do Urso and Omni Channel at Empório da Cerveja, contributing significantly to the growth and diversification of the company's operations.● Constant search for innovation opportunities to drive business growth, identifying new market trends, strategic partnerships and creative solutions that led to positive results.Main results:● Responsible for developing and implementing strategic planning for the franchise system, which resulted in an effective and consistent expansion of the franchise network, establishing a solid foundation for the long-term success of the organization.● CAPEX savings above 25%, which allowed the opening of more bars than expected in the target.● Recognized at ZX Ventures with a double bonus, dedicated to only 2/3 people from each of the three areas of the business unit.● Assessment of national and global managers as “Ready to be promoted”, thus moving from PMO to Franchise Manager”.● Evaluation above 80% carried out among the partners who worked on my projects.

● Contribution to strategic projects in the areas of merchandising, multi-brand and commercial channels, with a focus on franchises.● Leadership in the merchandising optimization project and operations management in the Southeast and Midwest regions.● Constant search for improvements in the efficiency and effectiveness of operations.● Heading the project to reformulate the franchisee service model.● Improved relationships and support for franchisees to optimize franchise performance.● Responsibility for managing customers with high default and risk.

● Responsible for planning and managing the expansion of the company's franchises.● Activities included selecting candidates, market research, negotiating commercial opportunities and monitoring the entire process.● Establishment of effective communication channels with franchisees.● Development and implementation of training programs for franchisees.● Contribution to marketing and technology projects to boost visibility and customer attraction.

● Carrying out market research to identify expansion opportunities.● Use of commercial intelligence to support strategic decisions.● Prospecting commercial outlets to expand the franchise network.● Negotiation and commercialization of franchise units.● Participation in thirteen processes consolidated in franchise contracts through a low-cost strategy.● Maintaining strategic relationships with shopping mall administrators.● Ensuring effective partnerships for the success of operations in franchise units.● Responsibility for drafting franchise contracts.● Development of management tools to optimize franchise network operations.● Coordination of training for new franchise units.● Participation in the development of the business model using Business Model Generation – Canvas.● Contribution to the company's strategic planning.

Consultant in strategy, people management, marketing and processes. Experience as trainer and development of management tools.

Development of strategic planning focusing on the implementation of customer service and relationship routines, review of the company's processes and tools and support in factory operations and administrative routines.

Chief Executive of the movement whose objective was to develop entrepreneurship in the university. Responsible for creating the business model and strategic planning, always allied with the National Confederation of Junior Enterprises. Management of the Federation of Junior Companies of Rio Grande do Norte with regard to the management of internal processes in human development, development of junior companies, administrative, financial and marketing. Model similar to the corporate governance structure.

Joint action with business analysts in the search for entrepreneurs from different segments in the state interested in internationalization, organization of business events (regional holidays - import and export fairs - entrepreneurship and business management events) and administrative routines in the area.

Support in customer service, participation in the development of consulting and training projects.