I am a Marketing, Communication and Business Design Manager with experience in various companies belonging to different sectors and markets, where I have held positions of responsibility leveraging my capacity for innovation, innate curiosity and aptitude for combining rationality and creativity.I launched projects, brands and websites in 12 different countries and languages, managed teams, agencies, suppliers, coordinated communication campaigns and PR activities, created marketing content and managed international dissemination events.Business design and sustainability thinking, together with artificial intelligence tools, help me to approach my projects with a modern, long-term vision.Perbacco! is my newsletter around which I have created a community of thousands of readers.The companies I prefer to work with are those that have a long-term, sustainability-oriented vision, with whom I share a business plan and values.WHAT I CAN DO FOR YOU🔶 Strategic consulting- Business design to foster innovation putting customer centricity and profitability at the center of the process- Business model analysis with a view to developing a sustainability plan- Support in defining the strategic marketing plan- Market and competitor analysis and evaluation of the offer portfolio🔶 Marketing and Branding- Brand analysis and development- Support in the development of the offering and the transition to highly sustainable products and services- Development and optimisation of CRM plans with the aid of dedicated platforms (Salesforce, Active Campaign, Hubspot)- Definition of content marketing and advertising strategy- Development of a data tracking plan and monitoring dashboard🔶 Communication- Analysis of target audience, user and customer personas and customer journey- Development of communication plan and optimisation of communication channels- Dissemination and content development based on effective storytelling- Scouting, evaluation and fine-tuning of direct marketing initiatives and newsletters🔶 Training- Workshops and training courses for companies and professionals on marketing, communication and sustainability topics- Mentorship and coaching programmes🔶 Public speaking- Making insightful presentations on strategy, marketing and sustainability at festivals, trade fairs and corporate eventsWould you like to know more? Let's get in touch!