Entrepreneur, continuously self-employed, built businesses across Latin America and Asia in international trade, logistics and warehousing services, food packaging and export-import. Strong expertise in the FMCG food category - legumes, milk powder, cornmeal flour, cookies, and soft drinks. Since 2012, the business has focused on importing various famous food products (Alimentos Polar, Goya) to Greater China and exporting refrigerated warehouse solutions to countries of Latin America from China. While promoting and selling new foreign brands to consumers in China, gained substantial expertise in e-commerce (all major Chinese platforms), KOLs engagement, life-streaming marketing, D2C, and cooperation with retailer stores. To enhance brand equity and recognition of PAN cornmeal flour in China, since 2021, have been running a takeout outlet (waimai) in Beijing that cooks Venezuelan arepas and empanadas. In 2022, following the demand, branched into sourcing various goods and equipment in China for a wide range of customers from Venezuela, Panama, and Columbia, providing them with a one-stop solution for China quality control, logistics, and all export-import formalities.
