Senior Account Executive (Public Relations/Marketing)
Estabrook Group
Lead national public relations campaigns for high profile sports clients such as, LeBron James and Thomas Jones and multi-million dollar companies including MSN's Branded Content and Bing.com; the high-end luxury champagne, Angel Champagne, previous clients include Yardbarker.com, Heavy.com, Phillip Buchanon, Terrell Owens, Braylon Edwards, Veronica Webb and Roberto BolleRepresentative for clients at public appearances, photo shoots, press junkets, talk shows and magazine interviewsTrack record of placements in publications such as: New York Times, Wall St. Journal, GQ Magazine, Exercise for Men, Men's Health, Sports Illustrated, The Today Show, CNN, The Grio.com, MSNBC, Yahoo Sports!, Essence.com and MSNStrategize and execute marketing, promotional and media relations plans for clients in magazines, electronic press and broadcasts; as well update and maintain media lists and contacts, press kits and press clips Execute brand strategy, media planning and event management. Solidified and maintain relationships with national and regional press, television, print and radio in sports, consumer lifestyle, trade, and fashion markets, i.e. Super Bowl Party with GQ magazine and Yardbarker.com which led to a relationship that created the "Blogs with Balls" media conferenceAdminister and coordinate all aspects of event planning for roster of clients, including charitable activities and special appearances Identify non-profit organizations that align with clients' charitable endeavors and activities in effort to build awareness and build client image as a philanthropist / to highlight client's social responsibility and (dedication to his/her community)Manage and update clients twitter and social media fan pages, i.e. facebook, web page, etc.Write and distribute press releases and talking points for all clients