In charge of overseeing and implementing OPTIZMO's daily marketing activities, which involve utilizing various platforms like social media, email, video, SEO, SEM, content, and events to enhance brand visibility and generate sales leads for OPTIZMO's team.

Provides a high level of support for all B2B2C sales and marketing initiatives. Develops and deploys marketing assets and omni-channel campaigns that generate demand and drive revenue growth to support the Realtor channel.• Identifies, develops and executes marketing programs and product marketing initiatives aimed at driving revenue and growing market share, with a focus on accuracy, deadline adherence and tangible results.• Develops and executes demand generation tactics and programs in support of strategic initiatives to support field sales staff. Tactics include: email, social, blogs, landing pages, PPC, videos, ABM programs, flyers, webinars, trade shows, events, public relations, etc.• Interface with field sales organization to disseminate objectives, garner feedback and facilitate content distribution• Leverages marketing agreements to enhance retention and penetration rates; identifies, develops and implements long-term nurture strategies and programs to ensure continued awareness and patronage• Serves as marketing liaison to strategic accounts to understand market and customer needs. Develops and refines new marketing strategies, tactics and opportunities to grow brand awareness and account penetration• Stays current on industry news and latest trends to identify and act on new opportunities

Oversaw client management and launch of affiliate marketing programs at the #1 CPA network worldwide.• Consistently drove up to $3.5 million in profit in monthly agency revenue across portfolio of clients, ranging from financial, to food & beverage brands, to sportswear• Managed 8-10 performance marketing programs with multiple teams of individuals• Lead day-to-day execution of client’s affiliate programs including the analysis of affiliate performance on an individual basis to identify optimizations and media buys valuing up to $30,000• Conducted weekly status calls as well as Quarterly Business Reviews with clients to communicate performance and align on strategic goals to manage budgets and grow their affiliate channel on an average of 10% MoM

Conduced academic-level marketing research for Danone Wave (Dannon) to support award-winning and top consumer marketing consultant Professor Ali Besharat.• Collected data on consumers, competitors and market place and consolidated information into actionable items and client-facing reports for Danone Wave• Coordinated and directed focus groups of up to 10 people for UX and product development• Conducted face-to-face interviews with subjects, in accordance with predetermined interview protocol, data collection procedures and documentation standards• Prepared findings for publication and assisted in laboratory analysis, quality control, and data management

Responsible for the creation and maintenance of all social media accounts & the company’s website for the Denver Southeast branch of Keller Williams Real Estate.• Managed Facebook Business, Twitter, & Instagram social media pages regarding recruitment, advertising, community engagement, and company image• Assisted in a 20% increase in agent recruitment to the brokerages roster within a six-month period• Designed and edited marketing materials within Adobe Creative, such as recruitment value packages and event fliers• Directed relations with vendor partners by connecting real estate agents with companies that assisted with home inspection, insurance, builders, banks, housewarming gifts, etc.• Responsible for general administrative office duties