Antonio Lacruz Muñiz Email and Phone Number
Specialties: Strategy and Financial Planning; Corporate Finance, Valuation and Investment Portfolio Analysis; Multichannel and CRM Management, Analytical Intelligence; Enterprise Architecture, Business Architecture and Target Operating Models (TOMs); Operational Excellence; Efficiency, Quality/Customer Experience and Operational Risk optimization; Process and Change Management; Robotics and Artifical Intelligence; Digital Transformation
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Pagonxt (A Santander Company)Madrid, Es -
Finance & Strategy - VpPagonxt (A Santander Company) Jan 2021 - PresentMadrid, Madrid, EsFinancial and strategic planningInvestment portfolio analysis and value creation monitoring -
Santander Digital - Finance And Core Transformation - Group VpBanco Santander May 2019 - Dec 2020Boadilla Del Monte, Madrid, EsSantander Digital financial and strategic planningDigital investments valuation and portfolio performance analysisStrategic monitoring of digital initiatives and investments -
Technology & Operations Organization DirectorBanco Santander Jun 2017 - May 2019Boadilla Del Monte, Madrid, EsIntegration of Banco Popular T&O functions and internal and external resources into Santander T&O organization, enabling synergies and cost reductions, as well as ensuring processes continuity.Define, manage and optimize Santander Spain T&O Organization: structure, functions and processes, sizing of internal and external resources, change management, sourcing of external resources, space management, etc...; Transformation and continuous improvement of operational processes through lean, digitalization, analytics and automation; Enable Agile and DevOps methodologies in IT processes and optimize waterfall projects -
Process & Robotics Corporate DirectorBanco Santander Jun 2016 - Jun 2017Boadilla Del Monte, Madrid, EsDefine robotics & cognitive corporate framework and policies, lead robotics groupwide community and Support banks robotics & cognitive automation programsSupport E2E Operational Excellence transformational programs: Creating Lean capabilities: analysis, initiative definition and planning, execution, and monitoring; Developing E2E Process Intelligence (KPIs, advanced Process Analytics); Implementing Automation and Digitalization tools- Robots, AI/ Cognitive, Predictive Analytics (ML) -
Process & Change Management Methods Corporate DirectorBanco Santander Mar 2015 - Jun 2016Boadilla Del Monte, Madrid, EsAdapt the Process and Change Management function and practices to the new digital environment and tools: Define Process and Change Management model and methodologies in Design Thinking, Agile, DevOps, …; Identify new digital tools available: market screening, evaluation, use cases definition, ...; Develop Process Analytics model (KPIs, advanced, predictive, and prescriptive analytics), POCs/ projects -
Enterprise Architecture Corporate Director (Business Architecture & Tom)Banco Santander Sep 2013 - Mar 2015Boadilla Del Monte, Madrid, EsDefine the function and support banks (reference model, community, satisfaction survey, evaluation tool...), co-creating the reference EA Map and their core elements: Business Architecture (functionalities) and Target Operating Model (process, IT, actors, data model, KPIs, …)Focused on Analytical Intelligence EA + Analytics capability deployment: Keep leading the Analytics Center of Excellence, extending the service line to support functions, Exploratory Assessment of Big Data implications: market screening, POCs, projects…Deep-dive on Digital Transformation implications: The data-driven customer-centric bank -
Multichannel & Crm Corporate DirectorBanco Santander Jan 2008 - Sep 2013Boadilla Del Monte, Madrid, EsCo-create with banks the Multichannel and CRM model, estimate impact, and support and monitor deployment; Segmented multichannel relationship strategy and key implications on other business model building blocks and Integrated Multichannel Business Intelligence and Commercial Model frameworkLaunch and lead Analytics Intelligence Center of Excellence: services portfolio, methodologies and accelerators, KPIs: Build relationships and project based service lines with banks and global businesses, JV with Customer Satisfaction Area in the Satisfaction Levers Program, leading the analytics workstream, Focused on I+D: social networks, text mining, external data, social CRM, free software tools, big data …Define and lead the Customer Lifecycle program: acquisition, honeymoon, development and retention -
Engagement ManagerMckinsey&Company Sep 2003 - Jan 2008UsMember of consulting teams in an international environment focused on telecom, banking and energy sectors with several relevant experiences (for example): Identify value levers and estimate potential “stand-alone” valuation for individual BUs in a telecom incumbent; Build analytical model to forecast power prices at European level and value assets in different markets; Acquisition valuation and PMM program for an international bank; Define and implement a SME banking business model for a leading international bank (post acquisition); Operations Excellence expert leading several transformational projects in steel and energy industries -
Assistant Teacher: Capital MarketsColumbia Business School Sep 2002 - Dec 2002New York, Ny, Us -
Fixed Income, Currencies & Commodities Summer AssociateGoldman Sachs Jun 2002 - Aug 2002New York, New York, UsSupport different FICC desks on their day to day basis: Design and build analytical model to identify arbitrage opportunities in the interest rate swap market; Define a methodology to correctly price bid/ask FX swap rates; Profile different energy companies, ... -
Business AnalystMckinsey&Company Feb 1999 - Jul 2001Us
Antonio Lacruz Muñiz Skills
Antonio Lacruz Muñiz Education Details
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Columbia Business SchoolFinance/Management -
ImdLeading Global Diversity -
Norwegian School Of Economics (Nhh)International Business -
Universidad Comercial De DeustoFinanzas
Frequently Asked Questions about Antonio Lacruz Muñiz
What company does Antonio Lacruz Muñiz work for?
Antonio Lacruz Muñiz works for Pagonxt (A Santander Company)
What is Antonio Lacruz Muñiz's role at the current company?
Antonio Lacruz Muñiz's current role is PagoNxt - Finance and Strategy - VP.
What schools did Antonio Lacruz Muñiz attend?
Antonio Lacruz Muñiz attended Columbia Business School, Imd, Norwegian School Of Economics (Nhh), Universidad Comercial De Deusto.
What skills is Antonio Lacruz Muñiz known for?
Antonio Lacruz Muñiz has skills like Business Strategy, Strategy, Management Consulting, Management, Business Analysis, Business Planning, Corporate Finance, Crm, Financial Modeling, Change Management, Banking, Team Management.
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