Lead the team responsible for executing the Leisure and Corporate Sales Strategy in IBERIA's home market | Develop long term partnerships with B2B partners (Travel Management Companies, Vertically integrated tourism groups, Agencies and TTOOs), as well as B2C (Corporate Travel Managers) | Manage and execute Special flights & Charters. Represent Iberia within biggest Trade Associations and Management Groups in Spain.

Lead the team reponsible for optimizing capacity of all IBERIA Long Haul routes | Weekly report to IB Board of Directors and on a montly basis to IAG Network Steering Committee | Define Network development strategies and enhanced flight schedules to increase market share | Analyze decisions to optimize margin contribution and support crossfunctionally the teams to drive those actions | Evaluate, advocate and launch new routes to expand network reach in targetted geographies | Act as IBERIA´s primary network plannnig representative in Latin America Joint Business with LAN, and North Atlantic Joint Venture with British Airways, American Airlines, and Finnair

Lead and execute IBERIA's Strategy by defining the Long Haul Network of Iberia (Short and Long Term) | Optimize Aircraft deployment by balancing Long Term Strategy/Competitive position and Margin generation | Design the schedule in order to maximize utilization while engaging with Airline Technical Direction, Maintenance, Operations & Crew Teams.

Business Plan Manager, Joint Business Team – American Airlines, British Airways & Iberia (2010-present); Unique Central Team based in New York, chosen among candidates from across 3 carriers | Report quaterly to the JB Steering committee (CCOs, Strategy Directors of AA/BA/AA) | Manage a trilateral team with representation from American Airlines and British Airways | Build a Long Term Strategy & a 5 year Business Plan for the Joint Venture | Define the revenue plan, annual targets and reporting forecasting process | Build, execute and programme manage a turnaround plan for IB routes in the North Atlantic | Establish financial & performance metrics for the Joint Venture and main competitors | Drive quarterly performance report for Iberia Commercial Direction

Directly reporting to the Strategy Director of Iberia | Design Inorganic growth model: Mergers & Acquisitions | Develop long term network & fleet planning | Report on financial fundamentals of both Iberia and competition | Monitor performance of Iberia & Air Nostrum relationship

Reporting to the Strategic Alliances Direction | Benchmark current partners and competitors | Monitor performance of Oneworld Alliance |Negotiate bilateral contracts with partners (codeshares & Interline) | Among one of the projects that I helped deliver was the transition from the MIA hub to the Central America Distribution Hub with TACA, AVIANCA, and American Airlines