• Managed SaaS product management, global channel partnerships, business development, and competitive intelligence. Executed go-to-market strategies to accelerate business growth with early adopters and technology accelerators for the Agro Economics AI application and collected customer experience.Oversaw business intelligence modeling (data science, analytics, data ingestion, etc.), created strategic insights, and provided strategies for stakeholders.Collaborative leader, creative problem solver, and matter expert at trade shows and public speaking for companies. I manage competitor research and intelligence and stay abreast of industry trends, customer success, and technical competence. I advised stakeholders and the executive team on revenue maximization and organizational growth

• Managed and streamed a 250-million-dollar product portfolio; evaluated global segments, product offerings, lifecycle, pricing, and go-to-market strategies based on pragmatic product management,market research, sales program integration, and campaign execution; tracked KPI.Built a global product marketing program that aligned a three-tier product program and measured the products' lifecycle. Developed a new system for sales enablements to support all international locations and created a lead nurturing process.Partnered with regional commercial leaders in EMEA, LATAM, and North America to develop year-over-year product growth plans, identified strategies to surpass revenue, managed budget, and monitored KPI to align with driving growth.Created channel strategies to expand the customer base and directed a team that managed marketing automation campaigns, social platforms, channel materials, guided global campaigns, brand awareness, and value proposition.Guided stakeholders on product roadmaps, monetization strategy, account prospecting, and contract negotiation, and multitasked with marketing automation tactics via SalesForce and HubSpot whilemaintaining a talent management process.Strategic thinker that aligns product portfolio needs; evaluates global segments, product lifecycle, pricing, and go-to-market strategies; executed SMB marketing tactics and time management whileimplementing pragmatic marketing models.

Managed consulting practice that identified, developed, and executed digital marketing programs, managed digital channels, and implemented e-commerce strategies, SEO, SEM, and tactics toenhance clients' return on investment (ROI).Developed and oversaw the execution of product applications and delivered product road maps for SaaS-based client applications.Implemented go-to-market, e-commerce, sourcing, and licensing strategies to ensure profitable growth over the product lifecycle and lead to demand gen.Defined market opportunities and brand positioning through competitor research, market research, and product portfolio market segmentation; presented market recommendations to senior executives, CPG,Financial, and B2C.Implement Artificial Intelligence models to integrate market knowledge and campaign results, improving customer satisfaction and leveraging new product opportunities.

As a contractor, I was brought in to overcome complex business obstacles with channel partners in Mexico, Colombia, and Brazil, ensuring that Midtronics could successfully navigate and thrive in a competitive market landscape. I took ownership of a regional segment, executing strategies to achieve growth goals. I developed a regional technical assistance program, developed training, created regional marketing materials, and collaborated with sales teams. My role involved creating detailed product strategies and requirements meticulously aligned with our overarching business objectives.

Built a product marketing for payroll, accounts payable, and HR SaaS products portfolio. I built a brand strategy, developed a budget, and aligned sales communications for geographically dispersed marketingteams. Increased customer retention, captured business in emerging segment groups, and surpassed over 120 million in annual sales from emerging segments.Developed product roadmaps and digital strategies to increase product engagement, organizational branding, and sales effectiveness.Developed long-range strategic marketing plans, digital product roadmaps, annual marketing strategies, and advertising campaigns, implemented Agile marketing methodologies and competitor research,and executed product launches.Built global partnerships, developed new sales channels across the industry, and managed all marketing activities using best-in-class project management processes—segment board representative.

Managed brand-building and marketing campaigns for organizations such as Chase, USBank, idCountry Bank, Household Financial, USAA Bank, Target, CPG, US Dept. of Transportation, the University of Minnesota, Sigma Alimentos, and more.Consulted on competitors' research, developed tactics, and executed campaigns while managing a team of 10 multi-disciplined employees (digital, print, brand development, customer acquisition, productmessaging), implementing good time management practices.Multitasked in multiple sectors (financial, travel, retail, healthcare, government) to prioritize marketing budgets, marketing campaigns, and product roadmaps based on competitors' research, customerneeds, brand positioning, and ROI.

Developed new products, built strategic market channels to reach emerging markets, got to market strategies, coordinated and executed campaigns across 25 states and 4000 branches, and managed a 120-million-dollar product portfolio.Established media plans, supervised brand strength, and executed product launches, efforts oncentrated on checking, small business loans, and credit solution products.Managed and developed customer acquisition campaigns for checking, small business loans, and credit solutions for new and existing customer accounts, increased customer multi-product penetration, and maximized profits.

• Analyzed and developed short- and long- term marketing plans and campaigns to effectively reach the Hispanic segment. Conducted extensive market research and developed comprehensive media plans for radio, print, TV, internet and special events.

• Spearheaded Latin America sales efforts and managed branding projects in the region. Oversaw multiple product branding projects, including nomenclature, brand architecture, strategy, and global market brand adaptation activities.

• Helped to establish brand presence in Latin America. Negotiated internal business contracts with top printers in region. Participated as segment trainer at industry seminars and sales expansion events.