My name is Antonio and, with over 20 years of experience in marketing, strategy and innovation, I am a passionate and results-oriented executive who has proven track records in driving top&bottom-line results across global brands, multinationals (such as P&G and Kellogg), scale-ups and start-ups. I’m currently leading the marketing operations at Modex, a leading Web3.0 powerhouse to move the sport industry to the next level in terms of monetisation, digitalisation and enhanced experiences. I am also the founder and partner of BusinessTelling, the proven and effective business storytelling methodology that helps turn ideas into results through actionable stories. I offer tailored trainings, hands-on consulting, and interim marketing roles to clients across various industries and sectors.My mission is to create value and impact for businesses and organisations by leveraging the power of clear strategy, data, and technology. I believe that nothing great in the world has been accomplished without passion, and that passion is the key to unlocking the potential of people and ideas.