Lead the entire operation of a software development and consulting company, encompassing services, sales, support areas, and process definitions, including the establishment of Service Level Agreements (SLAs) for all SaaS, consulting, and development clients. Provide strategic guidance in developing the company's proprietary software portfolio, focusing on three main pillars: productivity, e-commerce, and diagnostics/medical devices. Create brand awareness and drive operational expansion throughout Latin America by leveraging sales representatives and strategic business partnerships.

Develop Diatron Medical Instruments sales and profitability through a solid distribution network for Clinical IVD products, grow brand awareness across Latin America, increase regional coverage identifying selecting and engaging new distribution partners in key countries, attend the main events/exhibitions in the region and ensure high levels of satisfaction through excellence in customer support.

Using my extensive experience and network with customers, suppliers and distributors within Latin America countries, pioneered a consultancy firm helping medical devices and diagnostics companies to expand its presence through a well-established distribution network, and improve sales management effectiveness & process from sales funnel management to cash.• Led a business development consulting project with AMCOR Flexible Medical identified, selected and named distributors for sterilization packaging in eight Latin America countries.• Reviewed and implemented a new sales process from sales funnel management to cash at a microbiology manufacturer in Brazil.

I was the principal strategist and leader of consultative sales, marketing, talent management, business development, and branding across Latin America and the Caribbean, as well as global operations and distribution revenues. I grew brand awareness and footprint across Latin America. I also networked at key congresses and customer events. • Provided growth and oversight of $30M+ in regional revenues. • Led, developed, and mentored a cross-functional team of 40 staff and 8 direct reports. • Propelled the distribution sales unit by 24% compared to the prior year.• Launched a multilingual Technical Assistance Center in Miami to propel technical support to customers. • Catapulted forecast accuracy by 70%, integrating a CRM and sales funnel management system. • Pinpointed areas for improvement in the Supply Chain workflow to save $2M in expenses.

Consistently achieved YOY growth through, driving sales to $26M in Puerto Rico. I enhanced processes, training, and professional development. Additionally, I integrated the Strategic selling process and bolstered sales by 15% via the Caribbean distribution network. Furthermore, I evaluated and implemented the new distribution network for Caribbean countries. • Secured $22M in revenues, with a 12% growth in Puerto and the Caribbean region in the first year. Completed revitalized the four-year downward trend into a positive profit margin. Boosted YOY sales by 10%. • Directed and coached a 7-member team of Sales Representatives and Application Specialists in Puerto Rico.

I pioneered a consultancy firm to present US-based medical devices for the purposes of importing, distributing, and selling exclusive private label products through a global distribution network. I also interfaced with clients to identify needs, custom solutions, and ensure quality deliverables. • Optimized a 50-client portfolio and generated $1.5M in revenues. Accomplished YOY revenue growth.

Regional Director of Customer Service (2008 – 2014) Miami, FLIn this role, I was a proactive leader of inventory control, customer service mandates, workflow improvements, brand launch, marketing, performance management, and P&L efficiency. I defined and integrated KPIs for services. I also helmed workforce adoption of customer-centric services, advancing retention and referrals. • Supervised and equipped 340 Engineers/Application Specialists, with full oversight for Customer Support. • Slashed inventory from $14M to $9M in 12 months, streamlining cash flow and service availability. • Established a strategic alliance with the Disney Institute to initiate a Customer Excellence for 80+ leaders. • Saved $5M+ per year, enhancing productivity by 30% via launch of Technical Solution Centers in 7 countries.• Rolled out Second Level Support services for Latin America to improve technical support. Regional CEO (2007 – 2008) Bogota, ColombiaIn this position, I was the Director of M&A, negotiations, organizational development, company launches, sales, technical services, applications, marketing, supply chain, and regulatory affairs. I centralized the distribution channel in the region. • Held full P&L accountability for a $40M business with 100 staff spanning 3 countries.• Consolidated Bayer Diagnostics, DPC, and Dade Behring into one company: Siemens Healthcare Diagnostics.• Achieved profitability 40% above targets and established a new benchmark for Latin America. • Introduced a new business model, transitioning from a reagent rental model to a capital sales model mix. Bolstered sales by 10%, expanded profit margins by 30%, and streamlined the cash flow.

Earned two progressive promotions within tenure at the company. • Motivated and mentored 70+ cross-functional personnel to drive key multimillion dollar mandates. • Consistently achieved double-digit growth across multiple business units globally. • Strategically positioned each unit for YOY revenue generation spanning 24 countries.