Antonio Hondo Parente Email & Phone Number

Toronto, Canada Area

Brand M3dia Group: Executing Engaging ExperiencesAt Brand M3dia, our ethos is encapsulated in our slogan: "Executing Engaging Experiences." This is not just a mantra; it is the driving force behind every project we undertake, ensuring that we deliver unparalleled interactive solutions that captivate and resonate. The "essential 3" in our name symbolizes the three core pillars of our approach: innovation, interaction, and impact, reflecting our commitment to transforming the landscape of event technology.Why Brand M3dia:Innovation at Its Core: Our innovative spirit is evident in every solution we craft, from bespoke kiosks to AI-powered robots, ensuring that each offering is at the forefront of technology and creativity.Interactive Experiences: We believe in creating technology that engages and interacts, providing users and attendees with experiences that are memorable, impactful, and uniquely enjoyable.Impactful Results: At the heart of Brand M3dia is our dedication to generating results that matter. Whether it's enhancing brand visibility, improving user engagement, or driving event success, our focus is on creating significant and measurable impact.The "3" in M3dia: The numeral "3" in our name highlights our commitment to the three pillars of our service – creating a synergy of technology, creativity, and strategy that sets us apart and defines our mission to lead and innovate.Discover how we're shaping the future of event technology and creating the next wave of interactive experiences at www.brandm3dia.com.

Toronto, Canada Area

Established and managed the Go-To-Market-Strategy - provided all aspects of Branding, Video & Media Production, Digital Marketing services to execution. Partnered with agencies to lead marketing teams, directed multiple new products, services, events and projects, and provided sounding board branding. Oversaw the analysis data, client sales data, sales direction and oversaw the preparation of reports. Advised senior management and directors on going updates, Generated on going plans, ideas for product and services to increase revenue streams and market penetration. Evaluated markets channels, Develop promotional materials, Delivered presentations on products / services, Negotiated large contracts, Maintain existing accounts and generate new accounts, Contacting various businesses and organizations of all types to built partnerships, Develop and execute internal communication plan, policies and procedures, Interact and communicate with corporate clientsAchievements:Just to name a few I've worked with: From Top Events to Festivals on a world wide scale to incredible brands like Pizza Pizza, Telus, Rogers, Trish Stratus, Stratusphere Yoga, Sick kids, BMW, Lamborghini, WWE, Dundas Square, America’s Top Model, Live Nation, Electronic Nation, Heineken, Molson, Edge 102.1, Z103.5. Different industries like Retail to products and services. Achievements:• Developed & Directed of the company as a whole | GTM for both Direct & Indirect Channels.• Grew audience 6,250% | Worked with the biggest – Brands, Events & festivals in the world, Celebrities,Entertainment, Sports, Music, Products/Brands etc.• Supervise and Coach brand ambassadors in the field.• Event management in over 100+ Major events in Canada, USA and Europe.• Developed partnerships with key product and service firms in Toronto.

Canada & Usa

• Created and designed Go To Market strategy, and reseller programs.• Managed and supported the account executive team with client consulting, RFP and closing deals.• Performed, managed and researched networks, suppliers, clients and identify new potential demographics. • Provided advice, liaison and planning to prospective and current clients of marketing directions.• Established annual, Quarterly and monthly sales objectives coherent with business plans.• Drove long term customer loyalty by setting clients up for success during the sales process and hitting goals.• Collected & shared market feedback – product, service and competitive intelligence.• Analyzed trends and results to drive improvements in sales performance and brand marketing.• Managed, lead and coached staff in daily administration of the sales department.• Brand marketing lead on all aspects of offline and online marketing direction in addition to working with PR, agencies, and other partners.• Led the development team in creating 4 leading edge platforms for marketing, stock trader management, SEO enhancements, social media to analyze backend tools for small to large scale companies.Achievements:• Created & developed the concept of 3 Mobile Apps with a dynamic platform system for marketing, digital loyalty points, rewards, social media marketing and SEO management.• Created and designed the company reseller program | Increased sales growth 56%.

Toronto And World Wide

Directed an in-house team over 30+ employees, different departments from design, web, outbound phone sales, trade shows team and outside agencies.• Build, trained and developed a sales team over 50+. • Developed GTM for both Direct & Indirect Channels.• Grew revenues 150% in 6 months.Achievements:• Sold a custom build SEO & Social Media aggregation technology to a public company in New York.• Sold a concept APP design and reseller program road map to a US agency.

Toronto, Canada Area

Plan, organize, marketed and direct A-Z operations on over 2000+ events local and world wide. Charged with leading the day-to-day operations of the three-person marketing team for a $1.5 million events company. Directed the SKU mix; advertising, media, and promotions; packaging and merchandising; and trade spending to optimize the marketing budget and achieve profitable growth across all business lines. Facilitated quarterly planning meetings with the extended team execute the formal marketing plan.Key Accomplishments: • Achieved year-over-year sales growth for five consecutive years following several years of negative growth; cultivated a project team approach that was critical in reviving the events business.• Turned around the events business and restored confidence with the sales force and customer base; transforming Ibiza, into a growth brand.

Toronto, Canada Area

Secured a 24-month engagement to take over general marketing activities. Collaborated with functional leaders to develop and execute strategic marketing plans, media campaigns, and new product launches, and various graphics and design initiatives. Served as an integral part of the Global Strategic Team to determine long-term strategies for multiple confectionery product lines. Supervised 6 key staff departments direct reports.• Management of a team of 10 +• Management of outside Agency's, suppliers and network Collaborated with the CEO to develop and execute strategic marketing plans, campaigns, new product launches, event management, various online media campaign, mobile campaigns, integration and design initiatives. • Spearheaded the introduction of Mobile, social media marketing, SEO services to existing clients .• Grew revenues by 110% QOQ | Worked closely with outside agencies firms.• Best Employee Award FY’10 | Toronto’s top Summer Festival & Events planner – EDM & concert series

Toronto, Canada Area

Explored new product concepts to expand market share in the defined market segments. • Transformed the team into a proactive, internal consultancy that delivered actionable insights to guide sales and marketing initiatives. • Collaborated with the executive management team and business unit heads to develop volume projections and predict the strategic impact and implications to specific products, service lines and customer segments.• Developed consumer insights and forecasting models that helped shape strategy for international services and product development, identify opportunities to penetrate new markets and channels.• Saved the company millions of dollars by avoiding costly launches that would not meet hurdle rates and optimizing slotting fees, trade funds, packaging, and advertising. Key Accomplishments: • Developed consumer insights and forecasting models that helped shape strategy for international product development and identify opportunities to penetrate new markets.• Saved the company millions of dollars by avoiding costly launches that would not meet hurdle rates and optimizing slotting fees, trade funds, packaging, and advertising.

Toronto, Canada Area

• Worked closely with management team to design marketing campaigns, development to execution of weekly events and special events. • Assisted the brand manager and PR team with hosting special celebrities and working with agency team. • product development, marketing intelligence plans and Multi-event marketing world wide.• Employed a full range of techniques to accomplish these objectives and develop a deep understanding of each product’s core users, marketplace, competitors, and emerging trends. • Managed a $200,000 - $500,000+ budget and supervised ten employees.• Spearheaded the best nightlife entrainment company from all ages events to 19+ and special concert series. • Special indoor and outdoor events

Marketing And Business, Branding And Creative Marketing

Bachelor Of Business Administration (B.B.A.), Business & Marketing

Bachelor Of Commerce (B.Com.), Marketing And Events