Antonio J. Rivera Email and Phone Number

- Define the data flow logic requirements for the implementation of a personalized experience in Popular’s main website. - Establish the user experience measurement strategy throughout 25 of Popular’s websites through Google Analytics & Qualtrics surveys.- Monitor and mine data from disparate sources including user screen recordings and navigation heat maps to proactively improve the user experience of our main digital property. - Manage the Scrum Team for website tracking and conversion optimization for over 25 digital domains. - Define and implement the opt-out strategy for Popular.com following the CCPA & GDPR regulations guidelines. - Analyze Google Analytics traffic data to identify design A/B tests to improve user experience. - Structure and standardize the BSA role at Popular Digital’s Division. - Translate business requirements into functional technical requirements for digital enhancements to Popular’s main website (Popular.com)- Identify workflow processes and implement solutions to improve efficiency. - Create, manage and distribute online traffic data dashboards to empower Business Unit’s Managers to make informed data-based product decisions. - Manage vendor relations as well as proposal development and procurement for the implementation of projects according to the needs of the bank.

• Create, manage and optimize 250+ audience segments in DMP for digital advertising campaigns. • Design strategies to enrich audience segments in DMP via sweepstakes and other efforts according to clients request specifications. • Develop reports and insights for digital advertising campaigns activities and user segmentation.• Produce insights and recommendations for content categorization and segment enrichment.• Develop commercial proposals to monetize audience segments. • Create and develop email marketing campaigns based on audience segment recommendations according to client needs.

• Provided insights of audience segments to sales executives to create comprehensive digital campaigns for customers. • Created reports for campaigns managers to visualize impact of their investments. • Provided consultations to internal customers regarding audience segment projects.• Supported the Digital Marketing Department creating digital campaigns.

• Redefined and structured taxonomy dictionary to segment audiences accurately according to international standards. • Created a standardized method guide for the creation of tags and the entries for the taxonomy dictionary.• Cleansed over 25,000 tags of news articles for relevancy eliminating duplicates and misspellings. • Trained web-teams on the creation and management of tags for news articles and taxonomy.• Provided insights of audience segments for 9 websites handled by the firm.• Created and execute a project to manage the taxonomy for proper categorizing the incoming traffic for the two websites of the biggest newspapers in PR.• Performed trends analysis for 8 customer segments to develop commercial strategies to drive sales.

• Prepared daily reports to analyze the retail business level of achievement of all sales goals and established budgets.•Defined and prepared reports that measure the productivity of the sales force and corresponding units, aligned to business objectives and defined strategies.•Identified trends that help to evaluate the implemented business strategies, and/or outline new strategies to achieve the defined business goals.•Developed reports needed to measure and analyze new business strategies or activities.•Maintained and ensures the accuracy of all financial and statistical information.•Performed periodic analysis of the economic environment, growth opportunities, competition, and customer segmentation of each branch. Should incorporate into such analysis, the information provided by the Commissioner of Financial Institutions on financial data of their competitors.•Developed reports to measure and analyze the profitability models and strategies, according to customers’ financial and transactional behavior, products and/or business unit.•Answers all price exception requests under the authorized delegation.•Submitted to investors all requests to confirm eligibility for mortgage refinance under special programs, such as HARP, and send response to requests received.

• Analyzed market population and design marketing strategies based on market studies improving sales in 3%. • Created and coordinated long-term project to reconcile actual inventory and determine quantities needed monthly cutting $1,500 in monthly storage fees. • Allocate employees according to strengths and weaknesses, cross-train them, increasing performance by 20% and customer satisfaction by 22 points. • Coordinate and audit the implementation of corporate in-store marketing strategies.• Identify upcoming trends and prepare inventory to satisfy ever-changing needs.

• Created 5 community projects in accordance to organizations values and standards. • Supervise 9 projects of social, environment, and economic impact in the Puerto Rico and Caribbean Region.• Created and executed community studies to determine needs of a community to implement project responding to newly discovered needs. • Coordinate meetings with Corporations to acquire sponsorships for the projects.• Create and deliver workshops for a group of 40 students on time management, personal budgeting, small business management, basic finance and ethics. • Audited our projects to determine effectiveness, efficiency and weak points to be strengthen if necessary. • Distribute human capital according the needs of the projects and strength of each individual. • Analyze risk and needs assessments to create approach strategies for a community.