Graphic design specialist in the marketing team of Pádel Nuestro. Mixing my both passions, padel and design.

I apply a strategic UX approach to business, specializing in e-commerce and retail. I've worked with both large and smaller brands, helping them grow by taking a holistic view of the business, considering the brand vision, consumer needs, usability, and marketing requirements. I develop the strategy, produce the necessary components, and manage the internal and external resources required for the project, including programmers, illustrators, and marketing teams.Every project is a new… Show more I apply a strategic UX approach to business, specializing in e-commerce and retail. I've worked with both large and smaller brands, helping them grow by taking a holistic view of the business, considering the brand vision, consumer needs, usability, and marketing requirements. I develop the strategy, produce the necessary components, and manage the internal and external resources required for the project, including programmers, illustrators, and marketing teams.Every project is a new world, and I see each client as a new opportunity to grow. The main focus of my work as a freelancer is to understand my clients and their needs, offering tailored solutions. I always create a bespoke strategy, as there are no one-size-fits-all solutions.Services offered.UX strategy | Creative direction | Design Thiking | Branding | Agile | UX Research, Surveys & Workshops | User Persona & User Stories & Journey Maps | Wireframing | Prototypes | Information architecture | UI Design | Usability Test. Show less

At Columna Branding, I have developed a solid expertise in art direction, excelling in packaging and branding projects. I successfully led multiple projects for leading brands in the packaging industry, contributing to the strengthening of their brand identities. My role also involved directing and supervising a team of designers in many projects, fostering a collaborative environment and efficiently organizing tasks to ensure timely delivery and quality work. Furthermore, I take pride in my… Show more At Columna Branding, I have developed a solid expertise in art direction, excelling in packaging and branding projects. I successfully led multiple projects for leading brands in the packaging industry, contributing to the strengthening of their brand identities. My role also involved directing and supervising a team of designers in many projects, fostering a collaborative environment and efficiently organizing tasks to ensure timely delivery and quality work. Furthermore, I take pride in my responsibility for guiding and developing interns, ensuring they understood the essence of the company, contributed to the success of the projects, and their personal growth, with all of them being hired once their internship period was completed. Show less

At TBWA, I played a crucial role as an art director on various projects for prominent brands such as Nissan, Lidl, and Vichy Catalan. I led creative teams and oversaw the execution of advertising campaigns. I also had the responsibility of implementing the Kanban system through Trello, improving communication and collaboration between departments. Additionally, I dedicated time to mentor and support interns in their professional development.

As a Packaging Art Director at Maba, I led projects from start to finish. I collaborated with some of the top companies in Murcia and internationally, and with my arrival, we successfully implemented the Kanban system using Trello to streamline project management. Some of the brands I worked with include El Corte Inglés, the City of Murcia, and Bio Nature. Our team, which included the finest designers in Murcia, achieved multiple international packaging awards.

In this four years as a freelancer, I've had the privilege to apply my skills as an art director and photographer. My experience in art direction encompasses projects for a variety of clients and brands, with my focus on creativity leading to the delivery of high-quality solutions. As a photographer, I've worked on projects involving product and service photography for advertising and brands. Additionally, these years have provided me with extensive knowledge of project management in all… Show more In this four years as a freelancer, I've had the privilege to apply my skills as an art director and photographer. My experience in art direction encompasses projects for a variety of clients and brands, with my focus on creativity leading to the delivery of high-quality solutions. As a photographer, I've worked on projects involving product and service photography for advertising and brands. Additionally, these years have provided me with extensive knowledge of project management in all aspects, including client acquisition, account management, marketing, and administration, not just the creative aspect. I've had the opportunity to collaborate with highly talented teams and achieve outstanding results in multiple projects. Show less

Wedding photography without additives

I was a partner in an advertising agency where we aimed to do things differently, with a focus on making a positive impact on society, taking care of our employees, and our surroundings. We used guerrilla advertising and events to benefit the city and its residents. We started as a team of three and grew to a team of 10 at the agency. In the agency, I was responsible for art direction, art resource management, and part of the production. It was there that I learned all the processes of an… Show more I was a partner in an advertising agency where we aimed to do things differently, with a focus on making a positive impact on society, taking care of our employees, and our surroundings. We used guerrilla advertising and events to benefit the city and its residents. We started as a team of three and grew to a team of 10 at the agency. In the agency, I was responsible for art direction, art resource management, and part of the production. It was there that I learned all the processes of an advertising agency, as I had to take on multiple roles. Show less

For three years, I worked as a planner at Arvato-Qualytel, starting as the sole planner for the entire Barcelona region and growing to become the head of planning. In this role, I hired and led two additional planners, training them from scratch. My responsibilities included generating forecasts and creating call volume and revenue projection reports, allowing us to make staffing decisions based on projections. Subsequently, I developed schedules and shifts for a team of over 500 people, as… Show more For three years, I worked as a planner at Arvato-Qualytel, starting as the sole planner for the entire Barcelona region and growing to become the head of planning. In this role, I hired and led two additional planners, training them from scratch. My responsibilities included generating forecasts and creating call volume and revenue projection reports, allowing us to make staffing decisions based on projections. Subsequently, I developed schedules and shifts for a team of over 500 people, as well as creating key reports. Additionally, I was part of the national planning team, where I played a crucial role in developing tools for data measurement and report generation. Show less

Working for what I consider the world's top packaging company, I had the privilege to learn nearly everything I know about creativity, with a special emphasis on effectively managing ideas. I learned that while a project can take months to develop, if there's a better solution, it's simply discarded in favor of the new one. This experience has been invaluable in shaping my approach to creativity and project management.