Antonio Sanchez-Ortiz Email & Phone Number

Lakeland, Florida, United States

Responsible for managing and executing the brand, product, and marketing initiatives in support of professional automotive chemical brands – Wynn’s, including Wynn's Racing Program, Full Throttle, and QMI.Set the strategic vision for additive chemicals in the professional automotive service channels.Identify, develop and implement brand and portfolio strategies to drive market share, deliver revenue and variable margin growth.Partner with and collaborate cross-functionally to execute strategies and initiatives. .Manage product life cycle and innovation pipelines, collaborate with Sales and/or Insights to identify new market opportunities, develop and launch new products in the professional automotive service channels.Work closely with new product development team ensuring new products are in line with brand strategy, trends, and future needs shared by retailers and consumers.Coordinate the creation and execution of brand support deliverables for new product launches such as website development, installation videos, training content, etc.Develop and implement pricing strategies.Implement highly focused brand plans.Responsible for communicating key changes and updates internally and to Strategic Business Partners via Bulletins and Press Releases.Responsible for making sure that branding is consistent across advertising and campaigns.Cultivate relationships and strategic partnerships with key internal and external parties to effectively lead cross-functional teams and secure internal buy-in.Work with agencies, evaluate creative and provide strong constructive feedback.Help manage advertising development and media planning.Responsible for all brand packaging and graphic updates.Work cross-functionally to create and execute SOPs.

United States

Birmingham, Michigan, United States

Support General Motor client across Email for the GM Envolve (GM Fleet) Brand.Develop and execute communication and email strategies for maximum effect across multiple target audiences and decision makers.Managed expectations, project scopes, and deliverables within the agency and with clients.Manage internal teams in the planning, development, and execution of content for owned channels.Work cross-functionally with MRM, GM client teams, and other agency partners in the development ofprocesses and ways of working.Managed the design, content development and testing of GM Envolve Email Program.Work with MRM Performance and Strategy groups to identify KPIs, efficiencies and continuous improvement opportunities.

Detroit

Support General Mills clients across Site, Social, Digital and Email for Annie's Homegrown and Betty Crocker brands.Manage internal teams in the planning, development, and execution of content for owned channels.Work cross-functionally with MRM, General Mills client teams, and other agency partners in the development of processes and ways of working.Managed work for expansion of Annie's Homegrown site with the implementation of Articles and Activities which helped increase return visits and reduce Bounce Rates within the first Month new sections went live.

Detroit, Michigan, United States

Worked cross-functionally with Adobe Product Managers, Brand Project Managers, CAOR and Client teams to manage all email production and deployment for Chevrolet and VPP Brands.Assisted in the development of Email Professional Services processes and ensured adherence across all email production efforts and against established SLAs.Managed the design, development and testing of a component program to allow for increased speed-to-market capabilities for GM Emails.2022 Diversity, Equity and Inclusion Co-Chair

Detroit, Michigan, United States

Manage expectations, project scopes, and deliverables within the agency and with clients in the IT, Higher Education, Automotive, Motorsport, Manufacturing, Food Service, and nonprofit sectors and industries.Work cross-functionally to produce marketing communication strategies and deliverables that meet and exceed client expectations and help clients accomplish their goals and objectives.Work with creative, social, & media teams, partner agencies, and clients to ensure digital efforts are in-line with brand guidelines, strategies, and other marketing efforts (internal and external).Develop RFPs and strategies to grow opportunities for the agency.

Led accounts in Food service and Automotive across various markets, including US,Canada, Central America & Caribbean, Middle East, and Asia-Pacific.Ford – Digital Implementation & ADA Compliance LeadFord – Online PDFsFord – SUV (U.S. Market)Ford – Global Trade ServicesIdeal Bite Catering / Ideal Bite RestaurantManaged Marketing Communication & Brand Marketing client expectations, time of staff & production budgets, client & vendor billings, and creative continuity.Planned production shoots with internal agency creative teams and clients for brochure content enhancements.Led the development and execution of marketing strategies to test and implement a new cross-channel digital tool to consumers and dealer groups.Led the creation and activation of digital marketing materials for various sponsored events across all product lines. Ensuring that all content is properly and accurately transferred to a digital format.Worked with the internal account and creative teams, partner agencies, and clients to ensure digital efforts are in-line with brand guidelines, strategies, and other marketing efforts (internal and external).Established processes to ensure that all digital efforts are WCAG 2.0 Level AA compliant.Developed and managed project scopes and budgets, including changes to project scope or deliverables within the agency and with clients.Worked with supplier and agency partners to ensure timing and accuracy of projects.Pitched and managed all aspects of out-of-scope projects, resulting in additional billings for the agency.Developed RFQs, RFPs, and strategies to grow and maximize billings for the new program.

Farmington Hills, Mi

Campaigned for and was granted Account work responsibility within 3 months of starting with the agency.Managed Marketing Communication & Brand Marketing client expectations, time of staff & production budgets, client & vendor billings, and creative execution for all product nameplates within Ford of Canada.Led special projects and out-of-scope work, including creative brief creation, project estimating, project management, and final deliverables to client.Reviewed and approved copy and images to be used in the Canadian Market, both in English and French.Designed and implemented procedures to boost efficiency, minimize resources, and ensure accuracy.

Farmington Hills, Mi

Responsible for the successful internal movement of documents for Latcha's Ideal Bites Catering and Ford Motor Company accounts, including; Ford Truck, Lincoln, Ford Accessories, Ford Car, Ford SUV/CUV, Ford Fleet and Ford of Canada. Occasionally performed work on Audi and Digital accounts as well. Responsible for writing and distributing the Ford of Canada account's weekly status report to the appropriate individuals. As well as attending weekly status meetings for the Lincoln and Ford Fleet accounts. Responsible for coordinating team-wide meetings on projects and for running Complete Internal Review meetings when a project was ready for release to the printer.1 of 2 employees responsible for coordinating and up-keeping Latcha's internal Production Schedule matrix. This document lists the time lines, major milestones and due dates for all of the Ford Motor Company projects. Helped interview and train incoming Traffic Coordinators. Developed good, working relationships with supervisors, account managers and other team members to ensure the upmost efficiency and quality on projects. Successfully accomplished all tasks related to this position and awarded Ford of Canada account work responsibility within 3 months of starting with the company.

East Lansing, Mi

Coordinated volunteer job positions for the 2013 Lansing Marathon.Used analytical thinking to estimate the number of volunteers and positions needed for the event.Developed and managed a volunteer database and assigned volunteer jobs.Planned out volunteer stations throughout the 4 different race courses.Wrote press releases asking for people to volunteer.

East Lansing, Mi

Worked with a team of 3 people on an online re-branding strategy for Rush Hour Studios in Portland, MI.Ensured that all deadlines were met and proper documentation of the work process was made available to the client.Kept documentation on number of hours worked on the project by each team member for billing purposes. Expanded the social media presence of the client by creating Twitter and Google+ accounts. As well, as marketing strategies for effectively reaching their customers via these channels.Worked with a team member on preparing the final report and presentation.

East Lansing, Mi

Conducted diversity and inclusion workshops at various conferences.Created and maintained relations between ASMSU and various racial and progressive groups and other university departments.Coordinated and executed the 2nd and 3rd Annual Multicultural Diversity & Inclusion Celebration dinners.Drafted the Spring 2012 edition of the Diversity Report.Interviewed and evaluated potential candidates for open positions at ASMSU as part of the hiring committee.Appointed to the Anti-Discriminatory Judicial Board.

Lansing, Michigan Area

Researched primary care offices in the area and created a report for possible partnerships.Created a report on Patient activity, length of time spent in different stages and overall service provided while visiting the clinic.Created the Patient Experience Survey, in which patients can give feed back about services provided by Lansing Urgent Care.Assisted in preparing for and participating in events in which Lansing Urgent Care was present at.Drafted and finalized press releases on various Lansing Urgent Care Activities

East Lansing, Mi

Selected by professor as one of two teaching assistants from a class of 250 students.Answered questions from students on key advertising concepts.Prepared and presented effective exam reviews to the class.Updated participation assignment grades, as well as maintained proper attendance of who attended and participated in lecture and discussions.

Commerce, Mi

Provided maintenance and cleaning on equipment essential to the successful operation of the company.Prepared finished goods for shipping, along with dealing with invoices and the pick up of said goods.Unloaded products coming in from other vendors and ensured that the order was complete. Offered marketing ideas on how to improve business and recognition at trade shows. Prepared raw materials for preparation into semi-finished products.

Michigan State Univeristy - East Lansing, Mi

On-Air Sunday mornings from 2 a.m. until 6 a.m.Answered phone calls and requests. Filled out station logs during shift. Interacted with listeners through phone calls and instant messaging. Responsible for the station as a whole, as it was after business hours.

Master'S Degree, Communications/Advertising

Bachelor Of Arts & Bachelor Of Science, Advertising & Media And Communication Technology, 3.6/4.0

Activities and Societies: CAS Mentor Program, Associated Students of Michigan State University, Anti-Discriminatory Judicial Board.