- Management of the Marketing & Sales department and strategy of the leading company in leisure and active entertainment in Spain.- Definition and implementation of the digital strategy and transformation, improving considerably the main KPI's: tripling the organic web traffic, increasing the conversion of the ecommerce channel, coordination of the implementation of Business Intelligence for the company, etc.- Strategy and coordination of local Marketing actions adapted to each of the 25 venues: performance, social ads, brand awareness, opening and reinforcement campaigns, events, cobranding...- Design of the sales strategy for B2C and B2B channels: final customers, schools, corporate, malls, etc.- Management and coordination of new product development, pricing strategy and implementation in sales channels.- Management of the communication strategy, media relations and representation of the company in the media.- Member of the Steering Committee.

- Creation of a company from scratch, achieving economic viability from the first year and an important relevance in the family leisure sector in Spain for 4 years.- Management of the commercial and marketing strategy of the company specialising in leisure and educational projects for families, children and young people.- Attraction of new business, clients such as Google Spain, British Council, Fundación Telefónica, Coca Cola, Ayuntamiento de Madrid, Ecoembes, Renault and Sony Home Entertainment.- Design, organisation and implementation of the largest leisure festival for families in Spain, Malakids, with more than 10,000 attendees in each edition, and a great media impact.

Define and lead the marketing and communication strategy with the aim of increasing brand awareness, customer acquisition and new business development.

I started as a Marketing Assistant and, in just two years, I ended up leading the company's digital, promotional and educational marketing areas with the aim of promoting packaging recycling and environmental awareness among Spain's citizens.

Planning and creative development of advertising campaigns for clients such as MINI, Universal Music, Bankinter or Springfield.