Antonio Scrok Junior Email & Phone Number

Brazil

São Paulo, Brasil

- Responsible for the commercial area/Mktg of the Procedures Division, working in the Orthopedics/Neurology/Physiatrics market with Viscosupplementation and Botulinum Toxin products-Responsible for the Brazil sales team, working in the public and private channel - responsible for commercial strategy, pricing, budget, margin, budget forecast.- Setting up the development of a sales structure with distributors in an OL model to operate at a national level-Creation and structuring of Budget in the sales area and support in the Marketing area.Responsible for distributors for sales in the private channel in the B2B market-Responsible for sales channels (distributors) to participate in bids-Responsible for direct sales channels to government bodies through direct bidding, face-to-face auction, electronic auction in all states of Brazil

São Paulo, Brasil

-Responsible for the commercial area of ​​the MERZ-BIOLAB therapeutic division-Responsible for the Brazil sales team, working in the public and private channel -Creation and structuring of Budget in the sales area and support in the Marketing area.-Responsible for approving and distributing sales in the Private market through OL models.-Responsible for sales channels (distributors) to participate in bids-Responsible for direct sales channels to government agencies through direct bidding, face-to-face auction, electronic auction in all states of Brazil for the Botulinum Toxin business unit

São Paulo, Brasil

-Total responsibility for identifying, evaluating and signing a transfer contract for the therapeutic XEOMIN Brand to a new Distribution Partner in Brazil for German Merz.-Responsible for the commercial area of ​​the MERZ Therapeutic Division-Responsible for the Brazil sales team, working in the public and private channel -Setting up the development of an outsourced sales structure to serve developing regions.-Creation and structuring of Budget in the sales area and support in the Marketing area.-Responsible for sales channels (distributors) to participate in bids-Responsible for direct sales channels to government bodies through direct bidding, face-to-face auction, electronic auction in all states of Brazil.

Sorocaba - Sp

-Responsible for pricing brands to serve the MS and South Region of Brazil.-Responsible for creating marketing and commercial strategies.-Support the commercial unit with training and support for commercial managers.-Create and apply a restructuring of the distributors' operating model based on MKtg tools.-Development of Mktg plans aimed at the responsible market.

São Paulo Area, Brazil

-Responsible for structuring the commercial area of ​​the MERZ-BIOLAB Therapeutic Division-Responsible for the Brazil sales team, working in the public and private channel -Responsible for relaunching the Brand in the Brazilian market.-Responsible for product management, events and training in the toxin therapeutic market.-Creation and structuring of Budget in the sales area.-Responsible for sales channels (distributors) to participate in bids-Responsible for direct sales channels to government bodies through direct bidding, face-to-face auction, electronic auction in all states of Brazil.

São Paulo Area, Brazil

-Creation, development and structuring of the access area to support the sales area of ​​the Neuroscience division.-Development of an operating strategy in the Neurology and Urology markets, with a focus on expanding sales of Headache and Overactive Bladder indications.-Participation and work with the INTERFARMA Access group.-Participation and work with pharmaceutical market regulatory bodies, ANS, ANVISA, CONITEC and Ministry of Health to incorporate new technologies and protocol adjustments.-Participation in ANS meetings and committees, UNIMED auditor groups, Bradesco Saúde and AMIL Audit.-Support the structuring and creation of a pharmacoeconomics study within Brazil.-Support in the internal management structure transition process

São Paulo E Região, Brasil

-Development of market structuring, working to redirect indications and future approvals.-Creation and development of tools for analysis and support for Sales Management.-Creation of sales force support tools for use in the private market.-Implementation of the use of a new computerization system (IPAD) for the BOTOX sales force and the Health Division.-Creation and development of materials for the tablet platform using the IOS system.-Support in the transition of management in Latin America with alignment of the work to be developed in the sales structure in Mexico.-identification and creation of opportunities to expand sales in the private market.

Ciudad De Mexico E Región - México

-Structuring the Supplementary Health market in Mexico-Structuring the work of the sales force to operate in the private health market.-Training the Sales Force to work with health insurance payers within the country.-Negotiation with distributors to operate and expand sales in the private market.-Implementation of the direct sales channel within the Company's internal structure.-Territory adaptation and redivision of the sales structure-Development of own marketing policies within the private and public channel.

São Paulo E Região, Brasil

-Creation and development of Sales Force performance strategies in the Botulinum Toxin marketQualification and training of the Brazilian Sales Force to work in the technical consultancy and direct sales market-Defined product portfolio, price positioning, characteristics, volume and price plan that guaranteed the best product distribution and customer mix, maintaining volume and deconcentrating sales, resulting in the average sales price being more than 50% higher of subsidiaries in Argentina, Colombia and Mexico.-I developed, together with creative and advertising agencies, all material for the launch of new product indications, including Institutional Advertising, meetings with opinion leaders, printed promotional material and other items, with a view to low cost and high effectiveness. In two years, we started from scratch and reached a 13% share.-Created and structured Market Intelligence information, including monitoring of competition, share, forecast, which guaranteed predictability of volumes for programming adjustments, optimizing imports and reducing the rate of product loss in Brazil due to expiration to zero.-Developed and structured the launch of two new product indications, in the area of ​​Urology and Neurology, with the creation and development of the strategic plan.I managed the approval and launch of a new presentation of the BOTOX product with direct repercussions on the sales area in all channels of this brand.

São Paulo E Região, Brasil

-Responsible for the Brazil sales team, (District Managers and consultants), working in the private channel – hospitals, rehabilitation centers, medical clinics, neurologists, physiatrists, orthopedists, and health plans -Responsible for the recovery and development of strategies with the public sales channel, working in all State Health Departments in Brazil.-Setting up the development of an outsourced sales structure to serve developing regions.-Creation and structuring of Budget in the sales area and support in the Marketing area.-Responsible for the main sales channels (distributors) for participation in bids-Responsible for direct sales channels to government bodies through direct bidding, face-to-face auction, electronic auction in all states of Brazil-Complete management of the sales structure.

Curitiba E Região, Brasil

Responsible for the sales structure of the Public and Private market nationally with 14 consultants and an annual sales of $8M.Territory structuring, survey of opportunities, control and development of the Salesforce tool and training of the Brazilian sales force.Relationship with the Main KOL's of SNC, Physical Medicine and Rehabilitation.Responsible for Sales of all state Health Departments in Brazil with a focus on work in the state departments: RS, SC, PR, SP, RJ, MG, GO, MS, DF, BA, SE, AL, PE, CE, PA and MA.People management and administration.Allergan Award for best Sales Manager in Latin America

Curitiba

Responsible for creating the private market for Botulinum toxin in the states of Paraná, Santa Catarina and Rio Grande do Sul, working in the main health plans in these states.Opening of the 1st private account with UNIMED Curitiba, Caxias do Sul, Maringa, Londrina, Passo Fundo, Blumenau, Joinville.Opening of sales and negotiations with UNIMED MercosulDevelopment of marketing and distribution strategies for products directly to medical professionals with implementation of direct and indirect channel salesDevelopment of training and qualification of the Sales Force to operate in a new market.

Paraná/ Santa Catarina

Responsible for the Botulinum toxin market in Paraná and Santa Catarina with work focused on the public marketI worked heavily in the State Secretariats of Paraná and Santa Catarina with credit recovery and direct sales. Work focused on demand in biological product dispensing and application centers, market expansion and direct sales to state governments.-Award for best Allergan sales consultant in Latin America

Curitiba E Região, Brasil

-I worked as an ophthalmological representative in the Paraná region with the main accounts in Curitiba.-Medical promotion and advertising work with medical events, participation in events, congresses at state and national level.-Sales work with the main pharmacy chains in Curitiba and Interior.-Work selling kits for surgeries in hospitals.

Curitiba E Região, Brasil

-I worked as a general salesperson working in the Curiitba market, metropolitan and coastal region where I worked on selling a line of products for use in Gynecology, cardiology, general medicine, angiology, orthopedics and ophthalmology.-Sales work with the main pharmacy chains in Curitiba and Interior.

Curitiba E Região, Brasil

I worked as a sales representative in the region of Curitiba - Paraná - in the lines of Gynecology, Gastroenterology, General Clinic, Pediatrics, Orthopedics.-Sales work and product placement in pharmacies and distributors

Master Of Business Administration - Mba

Pós Graduação Em Adm E Mktg

Fesp