Capitale Cultura Group supports the development of cultural and creative organizations, the media sector and tourist and culinary excellences. We offer our support to public and private companies, adding business development and innovation to the “toolbox” containing culture, creativity and excellence. Capitale Capitale Cultura Group business work is divided into three business sectors.Culture: it focuses on the development of organisations and projects in the fields of culture and creativity, using a management team and a network of professionals with multi-sectoral and international experience. It operates in Italy, Switzerland and internationally through Capitale Cultura SAS (Verona, Monza, Rome, Catania) and Capitale Cultura International SAGL (Lugano). Main fields of expertise: marketing, project management, fundraising, audience development, immersive exhibitions and museums.Tourism and Food&Wine: it works alongside players in destination marketing, territorial promotion, food&wine, agribusiness, hospitality sectors, supporting communication, innovation, marketing, new business development, AR solutions.Augmented Reality: we are world leaders in Augmented and Extended Reality projects for culture and tourism thanks to the sister company ARtGlass Srl (Monza, Verona, Richmond VA), specialised in AR on wearable devices (smartglass) and with several patents and a proprietary platform. The ARtGlass solution has been taken to over 100 cultural sites in Italy, Switzerland, US and other countries, with more than 3 mln users.Capitale Cultura is a certified business accelerator, listed in the register of the Lombardy Region in the Re-startup program, under which it has already incubated and accelerated many innovative startup’s.

Reporting to the Group's CEO, I was in charge to assess and develop cross-business opportunities and projects, involving all Company's Areas, to maximise assets exploitation and competitive advantages and drive the change of the company from the traditional/vertical model to the digital/cross business one. I was also even focused on the business development abroad Italy, by exploring local markets and seeking business partners. In particular, I focused on emerging countries with a strong link with Italy.

I was hired by 24 Ore Group, to relaunch and manage the Culture Business Area, as General Manager and CEO of 24 Ore Cultura and Alinari 24 Ore (totaling 90 employees, 10 managers directly reporting to me). We particularly boosted the development of the business in Arts Exhibitions, Image Libraries, Cross-media Publishing and innovative projects aimed at exploiting our Cultural Heritage. Together with a radical reorganization and the development of synergies with the rest of the Group, these initiatives drew the Area from 3 millions € losses in 2010 to break even in one year time, by increasing revenues and marginality and restructuring the costs structure. We have also repositioned the Group in the cultural market, by launching a strong campaign of opinion, aimed at promoting the cultural industry as a strategic asset of a new development model for Italy. This has increased the role of the cultural business, as a competitive advantage, Group wise.Best achievements. Exhibitions: Salvador Dali (330k visitors, 6 millions users on the website), Artemisia Gentileschi (180k visitors, cross media extensions with a docu-fiction and a top ranked IPad app), Pixar (250k visitors), Klimt (180k visitors), Mirò (120k visitors). Relevant cross media applications: Giotto's Cappella degli Scrovegni online; Masters of Design (consumer and de luxe books, the first mobile app on the topic, on site exhibitions).

As General Manager, reporting to Chairman and CEO, I used to manage synergies among all Business Areas of De Agostini Publishing, also by encompassing other branches of the international conglomerate, such as Zodiak (TV and cross-media production) and Lottomatica G-Tech (games and lotteries). I coordinated the Central Editorial Committee, involving top management and BU Directors, to strategize on guidelines and cross over projects. 
With a team of 80 employees and 6 managers, we also created and exploited, as a profit center, a suite of libraries, platforms and services, enabling the publishing business to move up from the traditional to the digital model and exploit Group's assets upon a B2B model and on digital platforms, such as mobile: Product Library, Picture Library, Online Cooperation System, Web Services, Prepress and Distance Learning. Among the most relevant projects I headed, the digitization and exploitation of the Leonardo da Vinci's Atlantic Codex; the photo shooting campaign and subsequent exploitation of 100 unknown tombs in the Royal and Nobles Valleys, Luxor, Egypt (in tight cooperation with the Supreme Council of Antiquities); the most comprehensive documentation about UNESCO World Heritage's sites around the world. I used to travel a lot and work in constant cooperation with all country units (France and Suisse, UK, Spain and Latin America, Greece and Balkans, Germany and Central Europe, Nordics, Tokyo and Far East, Russia and former URSS countries), also assessing and incubating business applications in new markets (i.e. India).

I joined De Agostini Editore, as Editorial Director of Sapere.it, still one of the largest knowledge portals in Italian. We started up from scratch to go live, in 6 months, going trough a massive digitization of DeA's physical archive. The portal pioneered an international model, on a similar track of the one executed by Britannica Encyclopedia.

I was one of the founders of Il Nuovo, a news portal aiming at creating a new model in the digital space, also by pioneering video convergence and sociale networking. The editorial team totaled 50 journalist and producers. That initiative was part of the wide strategy of Fastweb Group, still one of the leading players of broadband in Europe.

I was one of the coordinators of Repubblica.it, the leading news site in Italy, withd 30 journalists.

I worked as Deputy Director of Affaritaliani.it, the first born among news websites in Italy.

I worked at the start up and first development of Mediasetonline.com, born as the news portal of Mediaset Group. I coordinated a team of 15 journalist and web masters.

I worked as Editorial Director at the leading web agency Glamm Interactive. Among the projects I led, there was the foundation and start up of Ilcalcio.com, fone of the first websites entirely dedicated to the Italian football. I coordinated a team of 10 editors. I also managed several projects, pioneering the web content development in Italy.

I worked as Vice Director of the daily (2 editions per day) La Notte, a very popular property, with deep roots in Milan and its hinterland. I used to coordinate a team of 50 columnist and reporters.

Since its start up, I played as Chief Editor and, then, Director of the TV station Sei Milano, the first one experiencing in Italy the role of the video reporters and the full digital authoring process. With a team of 25 traditional journalist, 10 producers and 100 video reporters, delivering news and shows 24/7. The company was owned by 21 Investimenti, the financial arm of Benetton Group.

Journalist at the national daily l'Indipendente.

Journalist at the local daily La Cronaca Di Verona e Della Provincia.

I attended the most prestigious School of journalism in Italy and was the first one hired by a newspaper among my classmates.

I worked for such a well known Sicilian newspaper.

I worked as reporter from Sicily for such a renowned Italian national newspaper.

I worked for this national radio station, producing news and reportages.

I started my path as journalist after the assassination of the founder of the magazine I Siciliani, as a way to support the civil fight against mafia.