Dr. Antonios Giannopoulos is an Assistant Professor at the Department of Organisation Management, Marketing and Tourism at the International Hellenic University. He is also the online lecturer of the e-learning programme in Tourism Management and Marketing at the Athens University of Economics and Business (AUEB). He has been an Adjunct Faculty Member at the Hellenic Open University. Previously, he had served as an Assistant Professor in International Tourism and Hospitality Management, at Deree-The American College of Greece, Lecturer at the Department of Tourism Economics & Management, University of the Aegean, Academic Director of the Hotel and Tourism Management Department at the Business College of Athens and Adjunct Lecturer at AUEB. Holds a PhD in Marketing & Communication and an MBA from AUEB. His research was based on a nationwide data collection in collaboration with >100 hotels [supported by SETE—Greek Tourism Confederation & regional associations].He specialises in the services industry with solid academic background and accumulated practical experience. He has performed professional achievements within research organisations, the services industry and dynamic innovation ecosystems, along with proven publication and presentation record of marketing knowledge on practices addressed to managers, employees and customers (balanced market orientation).Served as Marketing and Communication Manager at Corallia with acquired knowledge on innovation cluster services and youth entrepreneurship initiatives, ensuring the implementation of the corporate marketing communication strategy. He has also provided consulting services in the field of destination management and tourism satellite account, collaborated with the Athens Laboratory of Research in Marketing and the European Marketing Academy.In cooperation with local and international media, he has also published articles on marketing, branding, travel and tourism, acting as a foreign correspondent at international events (e.g. ITB Berlin). He is Founder and Editor-in-chief of "the voyager voice". Also served as an auditor and registered expert for EU programmes and organisations at national and European level. As an official representative in the European Council of Doctoral Candidates and Junior Researchers, he participated in special workgroups in the frame of the European Research Area.